Are you a Business Analyst architecting business solutions in the cloud, but you don't write code? Or a Rockstar Admin considering Developer 401 Certification? Join us to see how other non-coders are transforming their companies, and redefining the word developer with the declarative development tools on the Salesforce Platform.

1. Developing on the Salesforce
Platform with Clicks, Not Code
Mary Scotton & Friends

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.

3. Mary Scotton
Developer Evangelist
salesforce.com
@rockchick322004

6. YOU ARE ALREADY
DEVELOPING

7. Wikipedia defines developer, Software as …
"one who programs computers or designs the system to
match the requirements of a system analyst [business
analyst]."

8. BUSINESS ANALYSTS CAN
BUILD APPS

9. BUT WAIT…
I don’t code!

10. CHERYL PORRO
brought the director of a
non-profit to tears of joy

11. WITHOUT A SINGLE LINE OF CODE

12. YOU CODE WITH CLICKS

13. Pete Fife
Sr. Business Analyst / Architect
@fifedog15

15. Unique Page Layout
Tied with Record Type
Billing
Unique Fields
Common
Comments
Fields
Credit Req
Amount…
Effective Date
Comments

16. THE POWER OF
RECORD TYPES
One Object Holds Many
Similar, but Different,
Records
Billing
Unique Fields
Common FieldsComments
Credit Req
Amount…
Effective Date
Comments
Early Term
Type…
Effective Date,
Comments
Fee Waiver
Opportunity..
Effective Date,
Comments

18. COPY/PASTE
DEVELOPMENT

19. COPY/PASTE
DEVELOPMENT

21. Leyna Hoffer
Edmentum, Sales Systems Manager
Sales Systems Manager
@tcsfdc

22. COMMON
BUSINESS
DILEMMA

24. HR Processes
salesforce.com
PEACE &
HARMONY

27. Steve Molis
Application Developer, Salesforce
Administrator
@SteveMoForce

28. All about SteveMo
▪ Self-Taught System Administrator/Developer
▪ Community College Drop-Out
▪ 3 Time Salesforce MVP: 2011, 2012, 2013
▪ Success Community: 1,700+ Best Answers
▪ DeveloperForce: 400+ Solutions Authored
▪ Pliny the Elder's owed: 2,100 +
▪ 1 App named after me “Thanks Reid Carlberg!”
▪ 0 Salesforce Admin or Developer Certifications

30. Development at the speed of click
▪ Going "Vegan"
• Picklist and Lookup Fields
• Page Layouts and Record Types
• Field Level Security and Sharing Rules
• Custom Objects, Tabs, Apps
• Reports and Custom Object Import

31. Development at the speed of click
So guess what…

32. Development at the speed of click
You're a Developer!!!

33. Rebecca Dente
Director, Cloud Technology
@sfdc_nerd

38. Mary Scotton
Developer Evangelist
salesforce.com
@rockchick322004

40. DECLARATIVE
^
YOU ARE A DEVELOPER

41. I’M IN! WHAT DO I DO NOW?

42. Next Steps
▪ Get Dev Certified! [first 10 people to email me after registering for the
test get a voucher to cover the test fee!]
▪ Hang out on the Success Community AND developer.force.com
▪ Look around in your company and solve some problems; Develop
some cool apps and let us know about them!
▪ Check the session Chatter feed for tips & tricks
▪ Volunteer your time – great way to learn more
▪ Bookmark the ButtonClick Admin blog & podcast

43. Mary Scotton
Pete Fife
Leyna Hoffer
Steve Molis
Rebecca Dente
Developer Evangelist,
@rockchick322004
Sr. Business Analyst /
Architect
@fifedog15
Sales Systems Manager
@tcsfdc
Application Developer,
Salesforce Administrator
@SteveMoForce
Director, Cloud Technology
@sfdc_nerd