Learn how to Optimize for Local Search rankings for low or no cost. Steps discussed include: * Website Localization + Optimization * Business Listing Claiming Procedures * Citations and Local Link Building * Getting Customer Reviews * Offering Local Business Coupons This presentation was delivered at the Search Engine Strategies Chicago conference in December 2009.

1. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. [email_address] 1-866-762-0001 Making Sense of Local SEO @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

4. More Proof – 80% Screen Domination

5. And It’s Not Just for Google

6. Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy: www.davidmihm.com

8. Step 1: Optimize Your Website What If I Don’t Have a Website? http://www.expand2web.com/blog/smallbiz-pricing/

9. Step 2: Claim Your Listings How to Take Ownership if Your Business Data http://getlisted.org

10. Step 2: Claim Your Listings Ensure Name, Address, Phone # Accuracy Main Search Engines https://www.google.com/lbc http://searchmarketing.yahoo.com/local/business.php https://ssl.bing.com/listings/ListingCenter.aspx 3 rd Party Providers https://my.superpages.com/spweb/products/business-listing https://selfenroll.citysearch.com/ http://list.infousa.com/dbupdate.htm http://www.insiderpages.com/advertiser/find_business http://webapp.localeze.com/bizreg/add.aspx http://www.openlist.com/update/ http://www.yelp.com/ http://local.botw.org/ http://www.yellowpages.com/sp/advertise/

11. Step 3: Populate Listings to 100% Add Categories, Services, Images, Videos, Reviews, Coupons

12. Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog

13. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations

14. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations

15. Beyond Basic Promotion Google Local Listing Ads + Google Adwords Local Ads **Currently Only In San Francisco & San Diego

17. Thank You. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. @devbasu | @poweredbysearch | www.poweredbysearch.com | www.devbasu.com Local Search On a Dime Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com 1-866-762-0001