1. CHAPTER 1 DISCUSSION QUESTIONS 1) In your opinion, what organization is successful? In your opinion, what makes the organization successful? 2) In your own words (do not look in a dictionary) define "management.“ 3) In your opinion why has management evolved in the US? 4) What is the Silent Revolution? 5) Summarize what happened during each of the 5 fronts of the Silent Revolution. 6) What are the 3 fastest-growing consumer purchases today? 7) Home Depot passed all its logistics issues off to what company? 8) What innovative group in northern California is trying to find a cure for multiple sclerosis? 9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on terrorism be won? 10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

2. IN YOUR OPINION, WHAT ORGANIZATIONS ARE SUCCESSFUL? WHY? WHAT MAKES AN ORGANIZATION SUCCESSFUL?

3. SUCCESSFUL BUSINESS ATTRIBUTES

4. 1) CUSTOMER SATISFACTION

5. 2) CUSTOMER LOYALTY

6. 3) PROFITABILITY TOP 3 MOST PROFITABLE PUBLICLY-LISTED AMERICAN COMPANIES IN 2010. 1: $19+ BILLION 2: $16+ BILLION 3: $14+ BILLION

7. 4) MARKET SHARE WHAT COMPANY IS THE LEADER IN MARKET SHARE IN THE FAST-FOOD INDUSTRY? WHAT COMPANY IS THE LEADER IN MARKET SHARE IN THE BEER INDUSTRY? 25% 13%

8. 5) BRAND RECOGNITION

9. 6) PERCEIVED VALUE

10. PETER DRUCKER “ THE GODFATHER OF MANAGEMENT” -WORKERS SHOULD BE TREATED AS ASSETS NOT LIABILITIES. -THERE IS NO BUSINESS WITHOUT A CUSTOMER. -SUBSTANCE OVER STYLE.

12. THE EVOLUTION OF ORGANIZATIONAL MANAGEMENT. WHAT U.S. EVENTS HAVE CAUSED A PARADIGM CHANGE IN MANAGEMENT?

14. 2) THE INDUSTRIAL REVOLUTION ASSEMBLY LINE MODEL: HORIZONTAL MANAGEMENT

15. 3) TECHNOLOGY AUTOMATION MODEL: HUMAN DISPLACEMENT

16. 4) KNOWLEDGE WORKERS KNOWLEDGE-BASED MANAGEMENT MODEL: ACCESSING, INTERPRETING, CONNECTING, & TRANSLATING KNOWLEDGE.

18. “ THE ASSUMPTIONS ON WHICH MOST BUSINESSES ARE BEING RUN NO LONGER FIT REALITY.” WHAT DOES DRUCKER MEAN?

19. THE SILENT

22. THE INTERNET ALLOWS INFORMATION TO TRAVEL FAST TO ANYONE, ANYWHERE.

23. PRE-REVOLUTION: INFORMATION WAS POWER.

24. POST-REVOLUTION: POWER COMES FROM BEING ABLE TO TRANSLATE INFORMATION INTO ACTION. “ TWITTER REVOLUTIONS”

25. 2) THE GEOGRAPHIC REACH OF COMPANIES & CUSTOMERS EXPLODED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

26. THE 21ST CENTURY WORLD IS A GLOBAL MARKETPLACE

27. BARRIERS TO ENTRY ARE KNOCKED DOWN AS BRANDS CAN GAIN WIDESPREAD RECOGNITION IN SHORT PERIODS OF TIME. THE RESULT: BIG NAME BRANDS ARE NOT AS DOMINANT

28. 3) BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

29. LONGER LIFE SPANS, LATER RETIREMENTS, & MORE WOMEN IN THE WORKPLACE HAVE CHANGED CORPORATIONS RELATIONSHIPS WITH CUSTOMERS & EMPLOYEES. THE RESULT: CONVENIENCE MATTERS MORE NOW THAN EVER BEFORE

30. THE THREE FASTEST GROWING CONSUMER PURCHASES ACTIVITIES HEALTH CARE EDUCATION -HEALTH CARE & EDUCATION MAKE UP 1/3 OF AMERICA’S GROSS NATIONAL PRODUCT (GNP). - GNP: MEASURES THE OUTPUT (PRODUCTS & SERVICES) GENERATED BY A COUNTRY’S ENTERPRISES--WHETHER PHYSICALLY LOCATED DOMESTICALLY OR ABROAD.

31. 4) CUSTOMERS STEPPED UP AND TOOK CONTROL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

32. TODAY CUSTOMERS ARE NO LONGER PASSIVE RECIPIENTS OF GOODS & SERVICES. THEY ARE ACTIVE PARTICIPANTS & PART OF THE PROCESS STARTING WITH THE PRODUCT INCEPTION.

33. 5) DEFINING WALLS FELL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

34. COMPANIES LOOK TO OTHER INDUSTRIES TO FORM PARTNERSHIPS TO DRAW ON EXPERTISE OUTSIDE THEIR CAPABILITIES. THE RESULT: CUSTOMERS ARE SERVED MORE EFFICIENTLY

35. TRANSITIONING FROM THE INDUSTRIAL TO THE KNOWLEDGE-BASED ECONOMY THE RESULT: KNOWLEDGE-BASED MANAGEMENT & THE KNOWLEDGE WORKER.

36. THE KNOWLEDGE WORKER -SOMEONE WHO IS EMPLOYED DUE TO HIS/HER KNOWLEDGE OF A SUBJECT MATTER RATHER THAN THEIR ABILITY TO PERFORM MANUAL LABOR. -LAWYERS, TEACHERS, MARKETERS, IT, ETC. -YOU!!! MANAGEMENT OF KNOWLEDGE WORKERS -PRODUCE MORE WHEN EMPOWERED -CAN WORK ON MULTIPLE PROJECTS AT ONCE -KNOW HOW TO ALLOCATE THEIR TIME -CAN MULTIPLY THEIR RESULTS THROUGH SOFT FACTORS LIKE EMOTIONAL INTELLIGENCE & TRUST