1. BEER DISCUSSION QUESTIONS
1) What are the 4 main ingredients in beer?
2) What are the 2 main categories in beer?
3) What does "ABV" stand for?
4) What does "IBU" stand for?
5) What is America's oldest brewery?
6) What is America's oldest microbrewery?
7) What constitutional amendment outlawed beer 7 alcohol in America?
8) How many calories are in a 12-ounce Bud Light?
9) How many calories are in a 12-ounce Guinness?
ARTICLES DISCUSSION QUESTIONS
A) Dear, economy: This Bud's for you.
1) Approximately how many jobs does the beer industry provide?
2) How much money does the beer industry contribute to the economy each year?
B) Craft Beer Industry Accelerating Sales Growth
1) Who are the "Big 3" companies in the American beer industry?
2) What % does craft brewing represent in the overall US beer market?
C) How the Three-Tiered Beer Distribution System Works
1) Before prohibition, who held ownership stakes in the bars?
2) Who did the 21st Amendment give complete control over alcohol regulation to?
3) What are the 3 tiers of the beer distribution system?
4) Why are small breweries at a disadvantage compared to the large breweries with distributors?
HOW BEER SAVED THE WORLD DISCUSSION QUESTIONS
1) About how long have human beings like us been around?
2) What happened in 9000BC that changed the world forever?
3) The agricultural revolution was started by what?
4) Experts originally thought that barley was harvested to make what?
5) How did primitive people 10,000 years ago accidentally stumble across beer?
6) Experts believe that it was what about beer that changed the world forever?
7) What was the reason for inventing writing?
8) One of the most important word lists (dictionary) has over how many words related to beer?
9) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife?
10) What was the going rate of an Egyptian pyramid builder per day?
11) By the 16th century people drank how many liters of beer per year?
12) Who were the master brewers in medieval Europe?
13) What group of people took over brewing and in the process transformed Europe?
14) What was Ben Franklin's quote about beer?
15) How did beer save the travelers on the Mayflower & determine where they landed?
16) Without barley or hops what did the settlers make their beer with to keep the Plymouth settlement alive?
17) The struggle for freedom from the British began in what tavern?
18) What new type of beer took America by storm in the 19th century?
19) When was the first commercial fridge invented?
20) What did the machine that changed the world make?

2. BEER QUESTIONS
1) What is your favorite beer?
2) What are the 4 main ingredients in beer?
3) What are the 2 main categories of beer?
4) What does "ABV" stand for?
5) What does "IBU stand for?
6) What is America's oldest brewery?
7) What is America's largest microbrewery?
8) What Constitutional Amendment outlawed beer in America?
9) How many calories are in a 12-ounce Bud Light?
10) How many calories are in a 12-ounce Guinness?

3. BEER 101
I. HISTORY
II. BREWING
III. TYPES
IV. MICROBREWERIES

4. I. HISTORY

5. BEER IS THE 3RD MOST POPULAR DRINK IN THE WORLD.

6. TODAY THE BEER BREWING INDUSTRY IS A GLOBAL
BUSINESS.
-MORE THAN 35 BILLION GALLONS ARE SOLD GLOBALLY
PER YEAR.
-THE SALE OF BEER PRODUCES TOTAL GLOBAL
REVENUUES OF $300 BILLION EACH YEAR.
-THE ANHEUSER-BUSCH InBEV COMPANY IS THE LARGEST
BREWER IN THE WORLD.

7. ANHEUSER-BUSCH InBEV
-HOLDS 25% OF THE GLOBAL BEER MARKET SHARE.
-GENERATED $37 BILLION REVENUE IN 2009.
-45% OF SALES COME FROM NORTH AMERICA.
-EMPLOYS 116,000 PEOPLE IN OVER 30 COUNTRIES.

8. ANHEUSER-BUSCH InBEV’S TOP 3 BRANDS
BELGIUM GERMANY AMERICA

9. BEER IS ONE OF THE WORLD’S OLDEST PREPARED
BEVERAGES.
-DATES BACK TO 9500 BC.
-RECORDED IN THE WRITTEN HISTORY OF ANCIENT
EGYPT.
-ARCHAEOLOGISTS SPECULATE THAT BEER WAS
INSTRUMENTAL IN THE FORMATION OF CIVILIZATIONS.

10. -THE OLDEST KNOW ARCHAEOLOGICAL EVIDENCE OF
BREWING DATES BACK TO 7000 BC.
-THE OLDEST KNOWN CHEMICAL EVIDENCE OF BEER
DATES BACK TO 3500 BC.
-THE WRITTEN WORD WAS INVENTED BY THE SUMERIANS
IN 3000 BC. A BEER RECIPE WAS FOUND AMONG THE
EARLIEST SUMERIAN TABLETS IN A POEM “THE HYMN TO
NINKASI” (THE GODDESS OF BREWING).

11. -BEER WAS SPREAD THROUGH EUROPE BY GERMANIC &
CELTIC TRIBES AS FAR BACK AS 3000 BC.
-EARLY EUROPEAN BEERS CONTAINED:
-FRUITS
-HONEY
-SPICES
-TYPES OF PLANTS
-THEY DID NOT CONTAIN A
CURRENT COMMON INGREDIENT:
-HOPS

12. -DURING THE FIRST HALF OF THE MIDDLE AGES (500-1000
AD) BREWING BEGINS TO BE PRACTICED IN EUROPE.
-IT WAS USED FOR TRADING, PAYMENT, & TAXING.
-HOPS BEGINS TO BE USED IN THE BREWING PROCESS IN
1000 AD.
-BEER MAKING BECOMES A COMMERCIAL ENTERPRISE IN
GERMANY, AUSTRIA, & ENGLAND IN 1200 AD.

13. REINHEITSGEBOT
“GERMAN BEER PURITY LAW”
-ENACTED ON APRIL 23, 1516 BY KING WILHELM IV OF PRUSSIA.
-STATES THAT THE ONLY INGREDIENTS ALLOWED TO BE USED
FOR BREWING BEER ARE BARLEY, HOPS, & WATER.
-ENACTED FOR 2 REASONS:
1) HEALTH
-BEER = HYDRATION.
2) ECONOMICS
-BARLEY = BIG BUSINESS.

14. OKTOBERFEST
-ESTABLISHED IN MUNICH ON OCTOBER 12, 1810 AS AN
OFFICIAL BEER FESTIVAL.
-16 DAY FESTIVAL FROM LATE SEPTEMBER TO FIRST
WEEKEND IN OCTOBER.
-ORIGINAL FESTIVAL WAS TO CELEBRATE THE
MARRIAGE OF CROWN PRINCE LUDWIG TO PRINCESS
THERESE OF BAVARIA.
-5+ MILLION PEOPLE ATTEND EVERY YEAR.
-SINCE 1950 THE FESTIVAL HAS OPENED WITH A 12 GUN
SALUTE & THE TAPPING OF THE FIRST KEG OF
OKTOBERFEST BEER BY THE INCUMBENT MAYOR OF
MUNICH.

16. AMERICAN HISTORY

17. -1490’s COLUMBUS FOUND INDIANS MAKING BEER FROM
CORN & BLACK BIRCH SAP.

18. -1587: THE FIRST BEER WAS BREWED IN THE NEW WORLD IN
VIRGINIA, BUT THE COLONISTS SENT REQUESTS TO ENGLAND
FOR BETTER BEER.
-1612: THE FIRST COMMERCIAL BREWERY OPENED IN NEW
AMSTERDAM (NEW YORK).
-1620: PILGRIMS LAND AT PLYMOUTH ROCK BECAUSE THEIR
BEER SUPPLIES WERE RUNNING LOW.
-SOLDIERS IN THE REVOLUTIONARY WAR RECEIVED RATIONS
OF A QUART OF BEER/DAY.

19. THE MODERN ERA OF US BREWING BEGAN IN THE 1800’S
-1829: THE OLDEST OPERATING BREWING COMPANY IN
THE US IS ESTABLISHED.
-D.G. YUENGLING & SON.
-1870: ADOLPHUS BUSCH PIONEERS THE USE OF DOUBLE-
WALLED RAILCARS, A NETWORK OF ICEHOUSES TO MAKE
BUDWEISER THE FIRST NATIONAL BRAND.
-1876: PASTEURIZATION DEVELOPED TO STABILIZE BEERS
22 YEARS BEFORE THE PROCESS WAS APPLIED TO MILK.
-1860: COMMERCIAL REFRIGERATION IS DEVELOPED.
-1880: APPROXIMATELY 2,300 BREWERIES IN US.
-1892: THE CROWN CAP IS INVENTED IN BALTIMORE BY
WILLIAM PAINTER.

20. D.G. YUENGLING & SON
“YUENGLING”
-HEADQUARTERED IN POTTSVILLE, PA.
-FOUNDED BY DAVID YUENGLING AS “EAGLE BREWERY” IN 1829.
-CHANGED NAME TO “D.G. YUENGLING & SON” IN 1873 WHEN
FREDERICK YUENGLING JOINED HIS FATHER IN RUNNING THE
COMPANY.
-PRODUCES 3.6 MILLION BARRELS ANNUALLY, WHICH PLACES IT 6TH
AMONG AMERICAN COMMERCIAL BREWERIES.

21. VOLSTEAD ACT
-A BILL ENACTED BY CONGRESS ON OCTOBER 28, 1919 ESTABLISHING THE
LEGAL DEFINITION OF INTOXICATING LIQUOR, AS WELL AS THE
PENALTIES FOR PRODUCING IT.
-PURPOSE:
1) TO PROHIBIT INTOXICATING BEVERAGES (.5% ALCOHOL).
2) TO REGULATE THE MANUFACTURE, PRODUCTION, USE & SALE OF
HIGH-PROOF SPIRITS.
3) TO ENSURE AN AMPLE SUPPLY OF ALCOHOL & PROMOTE ITS USE IN
SCIENTIFIC RESEARCH FOR THE DEVELOPMENT OF FUEL, DYE, &
OTHER LAWFUL INDUSTRIES.

22. PROHIBITION
-18TH AMENDMENT OF CONSTITUTION WAS RATIFIED ON
JANUARY 16, 1919 & WENT INTO EFFECT ON JANUARY 17,
1920.
-IT REDUCED THE AMOUNT OF LIQUOR CONSUMED, BUT
ALSO STIMULATED THE PROLIFERATION OF
UNDERGROUND CRIMINAL ACTIVITY.
-BOOTLEGGING: THE ILLEGAL BUSINESS OF
TRANSPORTING ALCOHOLIC BEVERAGES WHERE SUCH
TRANSPORTATION IS FORBIDDEN BY LAW.
-SPEAKEASY: AN ESTABLISHMENT THAT ILLEGALLY
SOLD ALCOHOLIC BEVERAGES.
-DECEMBER 5, 1933: 21ST AMENDMENT WAS RATIFIED &
REPEALED 18TH AMENDMENT.

23. “How Entrepreneurs Create Business Opportunities With The
Super Bowl, NFL”

24. 1) In the eleven years since hosting its last Super Bowl, New Orleans has completely transformed
itself, establishing new industries, fostering entrepreneurship, and creating an economic impact
through the city’s what?
-CREATIVE ENERGY
2) What three-year-old sports, theater, and entertainment production company, whose timely
entrance into the New Orleans market has made them the city’s premier provider of event design
and management?
-THE SOLOMON GROUP
3) During the rebranding and multi million-dollar renovation of the Mercedes-Benz Superdome, The
Solomon group was hired to design and install a comprehensive multi-media system for the
superdome’s outdoor entertainment venue called what?
-CHAMPION SQUARE
4) What Arizona company has been designing and fabricating graphics for the NFL since Super
Bowl XLII?
-BLUEMEDIA

25. 5) What company created products using 15,000 square feet of fabric from Super Bowl
XLIV banners in order to raise money for several environmental initiatives & make Super
Bowl XLVII the most environmentally-friendly sporting event ever?
-REpurposingNOLA
6) What will the companies Strike It Green & the Green Project be doing in an effort to
bring life to materials that are otherwise thrown out and wasted?
-RECYCLING PROPS, BASE MATERIALS, & CARPETING FROM THE SUPER BOWL SETS
& EVENTS
7) What New Orleans-based company has been given the opportunity to distribute their
fresh fruit cocktails to the masses at The NFL Experience theme park, the NFL Tailgate
Party, and the NFL and Super Bowl Host Committee’s Media Party?
-COOL FRUIT SENSATIONS

26. “ARE YOU READY FOR SOME BREWSKIS?”

27. 1) The Super Bowl drives the sales of how many cases of beer?
-51 MILLION
2) What category of beer is an excellent accompaniment for spicy wings?
-LAGER
3) What brewery's name is taken from the name of an island off the New Hampshire/Maine coast?
-SMUTTYNOSE BREWING COMPANY
4) What Maine brewery specializes on Belgian beer styles?
-ALLAGASH BREWING COMPANY
5) What new York brewery specializes in Belgian-style ales?
-BREWERY OMMEEGANG
6) What family-owned, regional brewery from New York has been in business since the 1800s?
-SARANAC