6. The Global Online Media Landscape 1.464 Millions Internet users Around the globe the online population is looking more and more like the overall population meaning that in a few short years, online access has became an essential, basic requirement 51 m 578 m 385 m 42 m 248 m 139 m 20 m
7. While 2009 will not be a positive year for overall advertising expenditure, online advertising will once again outperform other media.www Internet media share represents 10% of the total ad expenditures worldwide. The Global Online Advertising Landscape w March 09
8. Source: Forester European survey: Choosing right media mix in Europe December 2008 Media usage is changing TV has reach and frequency: Most consumers still spend more time with television than with any other media Europeans under 30 years old, however, already spend more time surfing the Net than watching TV. The Net has had an impact: The Web has also become their main source of product information w In an ever-changing media landscape, marketing leaders need to regularly re-evaluate their media plans to match their consumers’ evolving behaviours. Internet can no longer be avoided in the media mix.
18. Brokering department open to a Worldwide Coverage 60 countries booked worldwide coverage 500 active sites contacts 50 international advertisers in 2008 Any Advertising sectors Tourism Mobile Technology Car Banking Etc….