Learn how to set expectations, communicate clearly and know and ask for your value.

1. @TaraClaeys taraclaeys.com

2. @TaraClaeys taraclaeys.com
Nice: adj; pleasant or
pleasing or agreeable in
nature or appearance;
socially or conventionally
correct; refined or
virtuous

3. @TaraClaeys taraclaeys.com

4. @TaraClaeys taraclaeys.com
Kind: adj; having or
showing a tender and
considerate and helpful
nature; used especially of
persons and their behavior;
characterized by mercy, and
compassion

5. @TaraClaeys taraclaeys.com
Niceness is a social
construct — a
mannered way of
keeping things polite.

6. @TaraClaeys taraclaeys.com
“It does not make you an evil and
calculating person to be nice with a
goal in mind.”

7. @TaraClaeys taraclaeys.com
Nice To Do
Business With

8. @TaraClaeys taraclaeys.com
STRATEGY & PLANNING
Set Expectations
● For clients
● For team
● For yourself

9. @TaraClaeys
CLIENT COMMUNICATION
INQUIRY
PROPOSAL
CONTRACT
ONBOARDING
PHASES

10. @TaraClaeys
Find a nice way to let
prospects know your process,
pricing and availability.
1. INQUIRY

11. @TaraClaeys
• Pricing - What is fair?
– Estimate your time and value of
work
• Favors, Discounts & Free Work
2. PROPOSAL

12. @TaraClaeys
● Be Specific
● Worst Case Scenario
○ Change Orders
○ Delays
● How to Enforce?
3. CONTRACT

13. @TaraClaeys
• Describe Process & Expectations
• Describe Process Again
4. ONBOARDING

14. @TaraClaeys
● Describe Process &
Expectations
● Describe Each Step
● Treats
5. PHASES

15. @TaraClaeys
CLIENT COMMUNICATION - TOOLS
EMAIL & CALENDAR
PROPOSAL TEMPLATE
PROJECT MANAGEMENT
AUTOMATION
SNAIL MAIL & PHONE

16. @TaraClaeys
TEAM
• Expectations
○ Communication
○ Schedule
○ Deadlines
• Communication
• Treats

17. @TaraClaeys
SELF CARE

18. @TaraClaeys taraclaeys.com
Self-Respect in Business:
The Fine Line Between Nice
and Too Nice and How to Ask
for What You’re Worth
TARA CLAEYS
DESIGN TLC

19. @TaraClaeys
Thank You!
@TaraClaeys
QUESTIONS?

20. @TaraClaeys taraclaeys.com
● Stop looking outside yourself for
love and approval
● Take responsibility for your own self-
worth
● Love and accept yourself
● Let go of needing to please
Nice Kind

21. @TaraClaeys taraclaeys.com
Nice vs. Kind
Kind: adj; having or showing a tender and considerate and
helpful nature; used especially of persons and their
behavior; characterized by mercy, and compassion
“Kind people have good self-esteem and because
they love themselves as much as they care about
others, they expect to be treated with respect. Nice
people are desperate for approval, so they're often
mistreated or taken advantage of … Nice people
tend to do too much for those who don't deserve it
and are easy prey for users.”

22. @TaraClaeys taraclaeys.com
Social Media
#LikeShareBecauseYouCare
Tone
Politics
Memes

23. @TaraClaeys
PLANNING
Set goals and expectations
Source: PMI