Prototyping Guide for Continuous Innovation
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This document discusses the importance and benefits of prototyping. It provides definitions of prototyping as representations of concepts, hypotheses, and small bets. Prototyping is used to create options, gain user insight, enable trial and error, enable systemic change and intervention, enable validation, and function as proofs of concept. Low and high-fidelity prototyping techniques are examined, including storyboarding, service scenarios, wireframes, MVPs, and more. The document stresses the importance of failing fast through prototyping to accelerate learning.
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Prototyping Guide for Continuous Innovation
- 2. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program
- 3. “If you’re not prepared to be wrong, you’ll never come up with anything original” - Sir Ken Robinson
- 4. “They slow us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long.” Tim Brown, CEO & President of IDEO
- 5. The sooner you fail, the faster you learn David Kelley
- 10. WHY DO WE DO IT? PROTOTYPING
- 19. Helps you listen to your customers PROTOTYPING
- 20. Helps you understand what the customer is trying to do PROTOTYPING
- 21. … but a customer can not tell you what to develop PROTOTYPING
- 22. Write your questions in the chat
- 23. Make a Rapid Prototype
- 24. Make a Rapid Prototype
- 25. Make a Rapid Prototype Storyboarding
- 27. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice WHEN DO YOU USE IT? DOUBLE DIAMOND
- 28. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND WHEN DO YOU USE IT?
- 29. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND LEARNING ORGANISATION
- 37. Simplifying is key in any creative process. Make it simple enough to move forward without fear failure START SMALL, SCALE UP
- 39. Write your questions in the chat
- 40. PROTOTYPING
- 41. Waterfall & Stage Gate
- 42. Waterfall & Stage Gate
- 43. Make a Rapid Prototype
- 44. 2 minutes Sketch
- 45. From ‘The Entrepreneurs Guide to Customer Development’ LEAN STARTUP
- 46. PROBLEM SOLUTION FIT A problem worth solving… ”when you have evidence that customers care about certain jobs, pains, and gains. At this stage you've proved the existence of a problem and have designed a value proposition that addresses your customers' jobs, pains and gains.”
- 47. PROBLEM SOLUTION FIT Low-Fidelity Prototypes
- 49. PRIORITISE WHAT TO TEST Popular Models are e.g.: ICE > Impact + Con fi dence + Ease PIE > Potential + Importance + Ease … score is based on opinions
- 50. Idea Priority Map Plot the developed ideas based on customer impact and feasibility High Customer Impact Low Customer Impact Feasible in Short Term Feasible in Long Term
- 51. From ‘The Entrepreneurs Guide to Customer Development’
- 52. PRODUCT MARKET FIT “… the degree to which a product satis fi es a strong market demand. Product/market fi t has been identi fi ed as a fi rst step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product(s).”
- 54. The proof of the pudding is in the eating … do people interact with it? … do people come back to it? … do people promote it? … do people pay for it? PRODUCT MARKET FIT
- 55. PRODUCT MARKET FIT High-Fidelity Prototypes
- 56. PRODUCT CHANNEL FIT When your product attributes are molded to fi t with a speci fi c distribution channel.
- 57. PRODUCT CHANNEL FIT When your product attributes are molded to fi t with a speci fi c distribution channel.
- 58. Write your questions in the chat
- 59. Get familiar with jargon, the language. This can be confusing and can make us insecure. PROTOTYPING
- 60. Make a Rapid Prototype
- 67. LOW-FIDELITY PROTOTYPE bodystorming, service walkthrough, service simulation, and role-play
- 68. LOW-FIDELITY PROTOTYPE bodystorming, service walkthrough, service simulation, and role-play
- 69. LOW-FIDELITY PROTOTYPE bodystorming, service walkthrough, service simulation, and role-play
- 70. LOW-FIDELITY PROTOTYPE Wizard of Oz Prototyping Behavioral Prototyping
- 71. THINK WITH YOUR HANDS LOW-FIDELITY PROTOTYPE
- 74. LEGO SERIOUS PLAY LOW-FIDELITY PROTOTYPE
- 75. LEGO SERIOUS PLAY LOW-FIDELITY PROTOTYPE
- 78. FUTURE JOURNEY MAP LOW-FIDELITY PROTOTYPE Customer Journey Mapping for Hiring and Onboarding Service MIA She is a Senior Brand Manager based in Luxembourg. OBJECTIVES She is extremely focused on delivering results. She is sociable and likes to stay ahead of new trends’ QUOTE “THE BEST MOMENT FOR ME IS DEFINITELY WHEN I GOT APPOINTED TO WORK FOR THE NO. 1 GLOBAL BRAND! I FEEL PROUD EVERY DAY TO WORK FOR THIS BRAND” CAREER WEBSITE CAREER WEBSITE HR Services to Support and Delight Service Scenario 03 CAREER WEBSITE Service Scenario 04 ON-BOARDING PLANNING ONBOARDING PLAN EXPERIENCE STAGES TOUCHPOINTS NEW HIRE An aspirational Customer Journey of a Newly Hired Associate. phone Social media & contacts Network events CONSIDERING/SEARCH NEGOTIATING DECIDING OFFER FEELING WELCOME ACTIONS The Candidate finds information on the KO website. The Candidate completes interviews. The Candidate easily submits job application. Initial communication confirms mutual interest. The Candidate gets ready for the interview. The Candidate provides references for final process. The Candidate receives the final offer letter. The Candidate resigned from the current job. The Candidate receives personalized feedback via email & phone. The Candidate receives tips for the scheduled interview. The offer package is delivered and negotiated. The offer is signed and returned. The Welcome Package is received by Candidate. Candidate receives call from manager. Candidate is introduced to Buddy. “I AM VERY EXCITED ABOUT POSSIBLE JOB OPPORTUNITIES AT KO.” “THE PROMPT FEEDBACK MADES ME FEEL VERY CONFIDENT.” “I FEEL VERY CONFIDENT BECAUSE THE JOB DESCRIPTIONS WERE INSPIRING AND CLEAR.” “I APPRECIATED THE ACCURACY AND QUALITY OF PACKAGES.” “I’M EXCITED AND ANXIOUS ABOUT JOB INTERVIEWS BUT HAVING RECEIVED DETAILS FROM THE T.A.P., I’M FEELING CONFIDENT & PREPARED FOR MY INTERVIEWS.” “I AM DELIGHTED TO START MY NEW JOB AND I’M THRILLED WHEN I RECEIVE MY WELCOME PACK.” “I’M DELIGHTED TO TALK TO MY NEW MANAGER & MEET MY ON BOARDING BUDDY.” “I LIKE THE PROMPT AND PESONAL CONTACT, IT MOTIVATED ME A LOT!” “I HAPPILY ACCEPTED THIS FANTASTIC OFFER.” BACK OFFICE NARRATIVE I think it’s time for a new challenge, in a place where I can contribute & be creative. There’s no growth potential here, it’s time to go online and see what’s out there. Mia gets an email from the T.A.P. to say she has been selected for interview and has scheduled a time. Mia is delighted when she receives more information about the role, the type of interview & a link to the KO website to help her prepare. Mia receives an email from the T.A.P. to say the interview went well and they would like to schedule another. Mia gets an email from the T.A..P. to tell her she has been successful & KO would like to offer her the job. T.A.P. tells her she will send her the offer letter. Mia receives the offer letter & discusses some final negotiations. She is excited to be starting with KO & returns the signed offer letter. Mia is thrilled when she receives a welcome pack from KO in the post. Along with some KO goodies she also receives details about the Co. & an org chart to help her see where her role fits in the Co. Mia gets a welcome call from her Manager to chat about the new role & tells her she will be supported by a Buddy while on boarding. Mia tells her friend that she saw this cool job on KO website and she tells her how easy it was for her to apply for the job on the KO website using her Linked In profile. Mia looks for further information about the role on the KO website and she finds the video testimonial about the role provides her with a real sense of what the new role entails. T.A.P. T.A.P. Buddy The Talent receives the application and make it available for the Talent Acquisition Partners The recruitment staff keeps the communication with Candidate active and useful T.A.P. recives the information about candidate and gets ready for Candidate first Interview T.A.P. stays in contact with the Candidate for feedback and to schedule further interviews if required. planning T.A.P. prepares the draft offer package T.A.P. sends the official offer letter T.A.P. contacts S.P.C. to activate On-Boarding process S.P.C. receives notification about the successful Candidate and sends out Welcome Pack S.P.C. involves Manager & On Boarding Buddy in On Boarding Plan Offer Manager Manag Ca phone T.A.P. S.P.C. S.P.C. T.A.P. Welcome Package email email email KO website KO website KO website KO website KO website KO website KO website C.M.T.
- 83. Write your questions in the chat
- 84. Remember while presenting your prototype you need to make sure you are unbiased. You’re trying to learn, not to sell anything
- 85. Make a Rapid Prototype
- 86. 2 minutes Wizard of Oz Prototype
- 95. Write your questions in the chat
- 96. Service Scenario Make a Rapid Prototype
- 98. Room-Storming Body-Storming Experience / Behaviour Abstract/ Low-Fi Realistic Service Scenarios Future Journey Maps Frameboards Paper prototyping Wire Frame Prototyping Functional Prototype Video Prototype Wizard-of-Oz Prototype Interaction Prototype (in Context) Interaction Prototype (in UX /lab) Co-Creation Research Measuring
- 99. Learning Framework EMPATHISE What is the problem? IDEATE How do we solve it? PROTOTYPE How do we create it? TEST Does it work? DISCOVER What is new and important? SOLUTION SPACE PROBLEM SPACE REFRAME What de we focus on?
- 100. Don’t fall in love with your idea
- 101. Fail Forward. There is no other way.
- 102. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program
- 104. PROTOTYPING
- 105. PROTOTYPING