Keynote given at Over The Air 2013 on September 27th 2013.

1. We are
not selling snake oil
or how the internet of things is for
everyone really
@iotwatch

2. Tinker London
2007-2010
Good Night Lamp
March 2012
IDII
2004-2006
• London #iot Meetup
• EyeHub
• Observer on Parliamentary
advisor groups
• 1st Arduino UK
distributor
• Workshops
• Design & R&D

3. Everyone?
The internet of things is
accessible & understandable
(almost).

4. Accessible
- Hardware (Arduino,RPi,mbed)
- Software (Xively,BergCloud, IFTT,
ThingWorx)
- Product (Hackspace)
- Pre-production design (Fritzing,
DesignSpark, Angeldev)

5. Knowledge is not a barrier
- Videos
- Forums
- Workshops (Codasign, Space)
- Books (Arduino project, Arduino
for Dummies, Rpi for Dummies,
Designing the Internet of Things)

6. Fear and loathing in Silicon
Roundabout
Startups vs Big Business
Standards & security
Fear & uncertainty about the reach
of technology

7. Understandable
Tell good stories about how we’re
going to get to a connected world.
Connectivity is a given & technology
is boring

8. Understandable
The winners are people with graphic
designers & crazy numbers, not
necessarily people who are right.

9. But it’s possible.
It’s a question of time &
effort.

10. Feasible
Build bridges between startups &
large corporations.
@connectinghomes

11. Feasible
Incubators are starting to support
#iot startups
@bg_ventures
@springboard / @techstars

12. Feasible
Government gets it.
EU funding & UK funding on #iot is
pretty comprehensive.

13. Feasible
PR & tradeshows are very accessible
if your message is crystal clear.
You have to be completely clear
about why a customer would want to
buy what you’ve made.

14. Feasible
Retail is interested in change and
new products.
Staples wants to be an #iot retailer.
@Works_Shop

15. Barriers
Funding is always a pain.
You will need others (designers,
marketing, business)
You will find them though.
meetup.com/iotlondon

16. Good luck
@iotwatch
@GNLteam
@Works_Shop
@eyehub
@connectinghomes