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Go out and play: why software isn't what the internet of things needs the most.
1. Go out and play.
Alexandra Deschamps-Sonsino / @iotwatch
Why the internet of things doesn’t need more
software platforms.
2. 2007-2010 @tinkerlondon
First distributor of the Arduino in the UK.
Training & design services for global clients.
Work part of the permanent collection at the
Museum of Modern Art in NY.
Consult with global clients to develop products
& centres of excellences around #iot. Contribute
to policy & security issues.
Family of internet connected lamps.
Coming soon.
2011 @iotwatch
2012 @GNLteam
8. Lamps for your global friends & family
www.goodnightlamp.com
9. I got 99 problems
User research
Product design
Patent application
Technology choices (hardware & embedded
software)
Web technology choices
UX design
Pre-industrialisation
Certification
Financing
Sales & Marketing
e-commerce
Distribution / Warehousing
Sales growth
10. These happen online
User research
Product design
Patent application
Technology choices (hardware & embedded
software)
Web technology choices
UX design
Pre-industrialisation
Certification
Financing
Sales & Marketing
e-commerce
Distribution / Warehousing
Sales growth
11. These cost a lot of money
User research
Product design
Patent application
Technology choices (hardware & embedded
software)
Web technology choices
UX design
Pre-industrialisation
Certification
Financing
Sales & Marketing
e-commerce
Distribution / Warehousing
Sales growth
12. There is no money
Seed / Grants
Incubators
Crowdfunding
Angels
Exit
What you
actually need
0
50K
100K
500K
1M
VCs
16. RRP & BoM
It doesn’t matter if it’s the right technology if
noone wants to buy it.
17. Unboxing
It doesn’t matter if it’s the right technology if
your grandmother can’t set it up or someone
can’t set it up for their grandmother within 5
minutes.
18. Long-term usage
It doesn’t matter if it’s the right technology if it’s
a novelty that wears off and it ends up in a
drawer.
You won’t get any data then.
21. You are only one click away.
An Arduino costs less than $20 and is the most
documented platform for learning with no
hardware experience.
The best ideas come from software people
willing to cross into hardware on the cheap.
Use crowdfunding to test the appetite for an
idea, then quit your day job.