Design Mechanics -We are the lions and being lions, we are simply great at what we do. Our hunting tactics, brilliant concepts and swiftness keep us at the top of the food chain. Well, when smartness is in your blood, you can’t help not showing it off. Online marketing is our domain and having explored all the territories within it, we are capable of drawing the right solution at the right time for varied brands, businesses and products.

2. About Design Mechanics
• Born in 2006, DM , a pool of creative genius & technological brilliance. It
has given birth to clever marketing campaigns, websites, banners,
e mailers, high end web applications etc.
• The company has witnessed immense growth and has attracted
prestigious names from various industries like Insurance, FMCG,
Entertainment, Banking, IT, Sports, Advertising, Aviation etc., within a
short span of time since its inception.

3. Approach towards work
Anyone can punch in a few lines of
code and put together some pretty
pictures. But it takes more than a
pretty face to build a great online
brand. It takes insight, tech smarts,
creativity, gut feel, and most of all, a
sound footing in the online world.
At DM, we have access to a
comprehensive skill set that includes
advertising, marketing, brand
building, design, application
development and much more.
Simply put, we can take your brand to
the next level without straining your
nerves or your budget.

4. The Team
Team DM is a bunch of workaholics that goes
crazy to the extremes to deliver the best.
The reasoned craziness, guided by the goal
to achieve the best, gives us the boost to
create wonders for our clients.
Our pool of skills has professionals polished
from IIT, NID, College of Art, NIFT etc.

5. Services
Design & Development
• Corporate identity/Logo
• Website designing
• Web banners
• Direct/E- mailers
• Flash/Corporate presentations
• Creative writing
• Brochures
• Web Applications
• Facebook Application
• Mobile Applications

6. Services
Marketing
• Digital Marketing Strategy
• Search Engine Optimization
• Search Engine Marketing
• Online Reputation Management
• Social Media Marketing
• Whatsapp Marketing

7. Our Work
In the following slides, we will navigate you
through certain case studies and pieces of
our work, clearly illustrating the depth of
detailing & thinking that we put into it to
get the desired outcome.

8. Website
Ficus Logic : Responsive Website
Brief
To create a responsive
website with an
international look.
Minimalistic classy design
using corporate colors
Outcome
Created a website that can
be opened in all screen sizes.
The layout is neat and offers
clarity of navigation to the
visitor.www.ficuslogic.com

9. Website
Market Excel: Corporate Website
Brief
To create a full screen
corporate website using
minimalistic pictorial design.
Written content to be less.
Outcome
Designed a website with
more emphasis on pictures,
yet containing all the
necessary data. The look of
the website is classy and
minimalistic complementing
the nature of the business.Mobile version going live in few days. To see, go to
http://market-xcel.com/mxm/index.html
www.market-xcel.com

10. Website
Brief
To create 2 characters of an
Elephant and an Ant and
impart the attitude of an ad
agency to the website
Outcome
The entire look has been
taken from an ad agency
office, use of yellow stickies,
white board, characterization,
concept animation of
various sections
Elephant Advertising : Flash Website
www.elephantadv.com

11. Website
Videos of programs on Roman
empire, that were to be aired on
the channel were uploaded and
merged in the website to give the
viewers a glimpse of the
royal series.
A static webpage would not have
rendered that effect. Promos of
the series and a contest section
were also included to create and
sustain viewer’s interest and
encourage him to visit the site
again.
History Channel : Video/Promo Website
http://demo.designmechanics.in/History-Rome/index.html

12. Website
Brief
To convert a usual form based protection
meter into an interesting marketing tool.
Concept
A frog character “Hoshiyar Singh “was
created. His family comprises him, his wife
& two children. He is an intelligent frog since
he has planned, saved and invested enough
for unexpected rainy days that may come in life. In the website, he
communicates to the visitor about the importance of planning financial
protection and encourages him to undertake the protection meter and
plan accordingly.
Max New York Life Promo Website for Insurance Protection Meter
http://demo.designmechanics.in/MaxProtectionMeter/new%20introduction_new.html

13. Some other websites designed by us
• www.sbicard.com (B2C)
• www.whenharrytriestomarry.com (Movie)
• www.valion.in (Corporate)
• http://rentplus.in/default.aspx (corporate)
• www.chaklo.com (e-commerce)
• www.bid2travel.com (e-commerce)
• www.ocm.in (Product)

14. Corporate Identity/Logo
TeenPatti.com
About the New Logo
• Strong visual form which has all the four suits , yet supports the name ‘three’ .
• The club which was a part of the existing identity remains prominent
• Symbol directly associated with the type of business
Brief
• A visual symbol (preferably 3 dimensional) and a logotype which works
well when used individually as well as combined depending on the area
of application
• Emphasis on the “number 3” teenpatti (three card poker)
Old LogoNew Logo

15. Corporate Identity/Logo
Thought Process
Option A: Using the club as a symbol as an extension of the existing logo
The club symbol carries forward the existing identity to some extent.
Strong visual form but too simplistic to have a recall value of its own
Option B: Using three suits to support the name Teenpatti (three cards)
Lacks strong visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is
played using cards having three suits only
Lacks single visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is
played using cards having three suits only
Use of only 3 suits may give a wrong impression that teenpatti is
played using cards having three suits only

16. Corporate Identity/Logo
Cinemaya Media Group
About Cinemaya Media Group
CinéMaya Media Group is a leading provider of high quality international
South Asian media, entertainment, and marketing services. Established in
2000 as a vertically-integrated company, CinéMaya Media Group has since
grown into a mini-conglomerate in the ethnic media landscape.
Brief
Cinemaya Media Inc. rebranded as Cinemaya Media Group after its merger
with Caltas Fitness and needed a new identity.-that of a young, dynamic,
international ,integrated company.
OldNew

17. Other logos designed by us

18. Other logos designed by us

19. E Mailers
MNYL aimed at
promoting their smart
business plan amongst
their employees.
We proposed a contest
guided by their baseline
“Ab Koi Samjhauta Nahi”.
3 teaser mailers were
sent in Phase I and the
contest was revealed in
phase II
Max New York Life Insurance

20. E Mailers

21. Brochure
See complete brochure

22. Brochure
See complete brochure

23. Banners
•To engage the user on the
rollover, animated human
figures were created that
follow the cursor
•This unique concept helped
us achieve the desired
result.
Average industry Click through :0.8%
Campaign Click through achieved :6%
http://demo.designmechanics.in/11/html/portfolio2.html#

24. Banners
.
Please check the following link to check the live banners:
http://demo.designmechanics.in/11/html/portfolio2.html#
One of its kind creative interactive banner
with path breaking concept and animation
Average industry Click through : 0.8%
Campaign Click through achieved :4%

25. Social Media App
• Users can upload pictures from
computer, from their Facebook
gallery or click with webcam.
• They can form a collage of the
selected pictures in the given layout
options, put stamps, filters and write
text on them- creating a comic.
https://www.facebook.com/CanonPIXMA/app_560348590720436
Canon Pixma Story

26. Social Media App
The core idea of aggregating
thoughts of many netizens using a
BLOG was unique in this particular
campaign.
• No of Visitors : 22,291
• No of Clicks : 29,132
• Bookmarking & sharing : 4,451
• Average time spent : 2 minutes
(industry average 50 seconds).
• Total Slogans Written : 170
• Total e-Postcard Forwards :700
National Geographic Channel

27. Social Media App
Max Life Insurance
Objective
To create an animated event in alignment with India's got talent & making parents participate
and discover the talent of their kids
The Campaign
• Created the event in alignment with India's Got Talent as MNYL was its primary sponsor.
• Parents were asked to participate and discover the talent of their kids
• Generated a large database to remarket

28. Our Clients

29. Our Clients

30. Nitin Ahlawat | CEO
Design Mechanics India Pvt. Ltd.
D-22 Ground Floor, Noida, UP- 201301. India
M: +91 9810665256
E: nitin@dmipl.com
Thank You!