The Fixers Movement  -  New, Emerging Consumer Behaviour 

•

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The following presentation is about the ‘fixers movement’ – the growing number of self-started repair communities rejecting the throwaway mentality by fixing what is broken.

Negócios Arte e fotografia Tecnologia

The Fixers Movement
Part 01
© 2014 Say good morning to Designit!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios

Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!

Part 01
The Fixers Movement 
 
New, emerging consumer
behaviour 
• The habit of repairing things got lost.
• Short life expectancy of new products
• Almost planned obsolescence
• Cheaper to buy a new one than to get
it fixed.
• Counter-consumer-movement rising
• Doesn't oppose consumerism but
throwaway-ism.
• Mitigate planned obsolescence
• To repair is also to empower people to
fix their own possessions
• Connected to ‘Makers movement’ and
‘Pro-sumers’ 
http://www.domusweb.it/en/design/
2012/10/02/amplifying-the-fixers-
movement.html
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!

Part 01
Repair Café
!
What do you do with a chair
when the leg has come loose?
With a toaster that no longer
works?  
 
Toss it? No way! Repair it at
the Repair Café 
• Initiated by Martine Postma in 2007.
• Sustainability on local level
• 2009, First Repair Café in Amsterdam
• 2012, The Repair Café Foundation.  
Since 2011, the foundation has provided
professional support to local groups in
the Netherlands and other countries
wishing to start their own Repair Café.
!
repaircafe.org/about-repair-cafe/
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!

Part 01
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
iFIXIT
!
Do-it-yourself Apple laptop
repair guides viewable online
or as PDF documents with
photographs to augment the
instructions. 
• http://ifixit.org/
• Consumers take the repair pledge 
Payoff: Repair is noble!

Part 01
© 2014 Say good morning to Designit!
Why is this interesting?
!
• Global, growing trend
• New user behaviours, expectations, and demands
• Opportunity space
• Impacts the way we design new products
• Problems are opportunities in disguise!
!
Let’s fix it!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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The Fixers Movement  -  New, Emerging Consumer Behaviour 

3. Part 01 The Fixers Movement    New, emerging consumer behaviour  • The habit of repairing things got lost. • Short life expectancy of new products • Almost planned obsolescence • Cheaper to buy a new one than to get it fixed. • Counter-consumer-movement rising • Doesn't oppose consumerism but throwaway-ism. • Mitigate planned obsolescence • To repair is also to empower people to fix their own possessions • Connected to ‘Makers movement’ and ‘Pro-sumers’  http://www.domusweb.it/en/design/ 2012/10/02/amplifying-the-fixers- movement.html Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!

4. Part 01 Repair Café ! What do you do with a chair when the leg has come loose? With a toaster that no longer works?     Toss it? No way! Repair it at the Repair Café  • Initiated by Martine Postma in 2007. • Sustainability on local level • 2009, First Repair Café in Amsterdam • 2012, The Repair Café Foundation.   Since 2011, the foundation has provided professional support to local groups in the Netherlands and other countries wishing to start their own Repair Café. ! repaircafe.org/about-repair-cafe/ Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!

5. Part 01 Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit! iFIXIT ! Do-it-yourself Apple laptop repair guides viewable online or as PDF documents with photographs to augment the instructions.  • http://ifixit.org/ • Consumers take the repair pledge  Payoff: Repair is noble!

9. Part 01 © 2014 Say good morning to Designit! Why is this interesting? ! • Global, growing trend • New user behaviours, expectations, and demands • Opportunity space • Impacts the way we design new products • Problems are opportunities in disguise! ! Let’s fix it! Friday Breakfast Week 19_CPH Image: Wreck-It Ralph by Walt Disney Animation Studios

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