This document summarizes key principles for effective presentations. It discusses three principles of presentation zen: restraint, simplicity, and naturalness. It also outlines six principles of sticky ideas: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Finally, it provides tips for brainstorming ideas through analog methods like using post-it notes, identifying core themes, and storyboarding presentations with restraint and editing. The overall message is that effective presentations focus the message, violate expectations, engage emotions, and tell compelling stories.