2. Disclaimer
This presentation is for information only, should
not be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.
6. Profile Specifics 1-2
1. Professional photo
Recognizably you
No logos, no dogs
Same photo across social networks
2. Customize profile URL
from http://linkedin.com/in/name-hypenated/o/xx/aay
to http://linkedin.com/in/yourname
7. Profile Specifics 3
3. Professional Headline
Use keywords - no marks for cuteness
Crucial for your findability
And important on Google and other search engines
Order of titles/words
Need to customize
8. Profile Specifics 4
4. Summary
Story, not just a list
Keywords
Working formula
Use video, slide presentations, still shots
Character limit - between 200 and 2000
Experiment, testing search results
9. Profile Specifics 5-6
5. Position descriptions
Story
Keywords
Link to company page (note: exact name of company)
6. Skills
The ones you want to be found for
Delete the ones you don't want
10. Profile Specifics 7-8
7. Customize web links (Contact info)
Custom text within 35 characters
Use links smartly
8. Twitter link (Contact info)
11. Profile Specifics 9-10
9. Video, presentations (slides), stills
Apparently not available yet for all profiles
10. Recommendations
Ask people to link them to the positions you want
highlighted
You don't have to show all recommendations
14. Company Page
Can be a brand
Can have more than one
Has some features not available on personal profile
− Products and/or services
− Banner images
− Updates for targeted audiences
− Multiple-audience messaging
15. Company Page Sections
Home
“Overview” in edit mode
Products and/or Services
Career
Insights
Follower insights
Page insights
21. Coming Attractions!
Webinar - Building and Engaging with Your Network -
week commencing Feb 25, 2013
Webinar - LinkedIn Groups: Participating and Possibly
Establishing Your Own - week commencing March 4,
2013
Webinar - Highlights of 30DLB2 and Building on the
Experience - week commencing March 11, 2013
22. 30 Day Linking Blitz
The 30 Day Linking Blitz is a free, collaborative, self-directed
project, in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30 day period.
The second Blitz started February 11, 2013 and registrations for
that are closed.
To receive an early alert for the next Blitz just drop your name
and email into the form on the website and click the arrow –
http://30daylinkingblitz.com
23. Admin Stuff
Webinar recording
Video version to be uploaded to YouTube
Audio version also to be available
Links at Resources page on website (password as for
Members page)
See/download this slide deck at my Slideshare page
http://slideshare.net/des