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The Nature Of Luxury
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Viacheslav Derzhaev
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The principles of marketing to hi-end consumers and trends in luxury.
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The Nature Of Luxury
1.
by Viacheslav Derzhaev,
April 2009
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BMW – the
perfect example of New Luxury
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Louis Vuitton –
a mass produced luxury
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Amanresorts
– a lifestyle experience
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