One of the wordpress presentations during Wordpress Nigeria meetup during the Social Media Week by Don Caprio

1. SEARCH
ENGINE OPTIMIZATION
#smwWordpressNG
Adewale Adekile - @doncaprio

2. What is SEO?
SEO simply means optimizing your site or blog for
search engines so as to rank better on SERP (search
engine results page).
SEO is what you have to do to appear on search results
for specific keywords.
Now SEO can be divided into two:
1. On-Page SEO
2. Off-Page SEO

3. What is Off-Page SEO?
Off-Page SEO, also referred to as off-site SEO, is
the optimization you do outside your website.
Basically, this means gaining quality backlinks
from high authority sites.
It’s all about making your site have credibility
and “respect.”

4. Off-Page SEO Tips
• Link your social profiles to your websites and
keep them active.
• Business and local listings
• Classified ads
• Use social bookmarking sites like.
• Use content curation services.
• Build quality backlinks from quality guest posting
• Gaining backlinks from Q & A websites like Yahoo
Answers and Quora

5. What is On-Page SEO?
On-Page SEO (also called On-Site SEO) is the
optimization you do right on your website or
blog.
It goes beyond just writing quality articles. It’s
all about making search engine bots fall in
love with your content, design, navigation,
and everything on your site.

6. On-Page SEO Tips
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Avoid internal duplicate content.
Make your site load fast by using caching and CDN.
Use a light theme with HTML 5 markup.
Optimize images by using the correct image name and alt tags.
Write optimized articles with the help of plugins like SEOPressor.
Keyword density (about 2%) and LSI terms are important.
Interlink inner pages.
Post length must be reasonably okay. A minimum of 350 words is
often recommended.
Link to trusted, high authority sites in your articles where necessary.
Format posts and pages with heading tags (H1, H2, H3, etc.).
Avoid duplicate Meta tags.
Content is king.

7. On-Page SEO vs Off-Page SEO
Which should you take more seriously?