TV App Agency won an award for ‘Outstanding Technology Innovation’ at last night’s Connected TV Awards 2012 for its ‘develop once’ / ‘deploy to many’ cross platform TV app compiler. www.tvappagency.com kristof@tvappagency.com +31628552679

1. For immediate release
Connected TV 2012 an award for
Outstanding Technology Innovation goes to
TV App Agency Engine
TV App Agency won an award for ‘Outstanding Technology Innovation’ at last night’s
Connected TV Awards 2012 for its ‘develop once’ / ‘deploy to many’ cross platform TV app
compiler.
TV App Agency’s new technology Engine allows developers to create TV apps for many
different TV platforms from a single source of code. The engine is offered as a cloud-based
software as a service application and enables developers to create native TV apps in minutes
rather than months. It means an end to the current approach of duplicating development and
quality assurance and provides true innovation in the connected TV app development
process.
The TV App Agency Engine shifts the challenge for brands from the technology to the
content, providing a unique opportunity for brands to launch their own TV channel. Instead of
paying rent to a TV or satellite broadcaster, it’s now possible for a brand to create its own
channel and launch it in the app store of a smart TV. Most importantly, as the Engine
provides a cross-platform compiler, it can be done efficiently and at a reasonable price while
offering maximum reach across smart TV platforms and devices.
This year saw 75 entries in this, the second annual Connected TV Awards, reflecting the
dynamism and innovation around the Connected TV and second screen space. The Awards
were part of the Connected TV Summit, where the TV ecosystem gathered to discuss
developments in post-convergence TV. They recognise service and technology innovation,
market impact and business thought leadership in the Connected TV marketplace, which
includes Hybrid Broadcast Broadband, and this year added a new category to showcase the
best innovations in companion screen apps and services.
Bruno Pereira, co-founder of TV App Agency said, "The Connected TV market is evolving
very quickly and that's reflected in these awards. Connected TV is changing the way in which
television is being delivered, and the way in which content is being consumed. The judges
were looking for services and technology solutions that were innovative and which met market
needs, so we're delighted to have had our hard work recognised."
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About TV App Agency
TV App Agency was founded in 2011 to enable the delivery of cross-platform content across
smart TV. The founders believe the convergence of hardware devices - mobile, tablets and
TV - and the delivery of cross-platform content made efficient by software is the next wave in
the digital industry.

2. TV App Agency provides expertise across software development, user experience, multi-
screen devices, TV app development and app store submission to enable brands, content
providers, agencies and broadcasters to get onto smart TV. Since its launch, TV App Agency
has developed apps for a range of leading European brands, including RTVE, Rightmove,
Prime Location, Find a Property, Daft, La Liga BBVA, National Rail, Food Network and
Absolute Radio.
The company has also developed a technology engine which enables brands to develop apps
and submit them across a range of connected devices including Samsung, LG, Philips and
Sharp, and platforms including Google TV, Opera and set-top boxes.
Follow us on Twitter: @tvappagency
LinkedIn: TV App Agency
About the Founders
The team behind TV App Agency bring a wealth of knowledge of mobile, digital, technology
and how to develop effective media and software businesses.
Andy Eardley’s involvement in TV App Agency follows 25 years’ experience building
businesses in the technology and software sectors. He worked with the most of leaders in the
hi-tech electronics industry including Apple, HP, IBM, Seiko and Epson as they went through
explosive growth in the PC era. He then moved into the software sector as it disrupted the
business of in-house bespoke software development, building a $100m, 500 people plus
business covering 13 countries, with partners in over 40. Having performed in various sales
leadership, VP EMEA and CEO roles, he really understands the needs of the client and the
importance of getting the technology right.
Bruno Pereira has many years of experience in the online, mobile and media industries,
having worked with brands such as F1, IKEA, Air Canada, Bell Canada, BT and Total,
amongst others. He also has experience of growing technology companies in fast growth
markets – before co-founding TV App Agency, Bruno worked with two start-ups in the mobile
space (Grapple Mobile and Service2Media). He also has a background in content
management and ecommerce, having worked with companies such as Intel, Accenture, IBM,
Bell Canada and Interwoven/Autonomy.
Press contacts:
Simi Dhillon, Mixing Digital: mobile 07800 890 224, simi@mixingdigital.com
Davina Lines, Mixing Digital: mobile: 07976 665 094, davina@mixingdigital.com