Bagaimana cara terbaik melakukan Digital Marketing dengan Strategy PDKT & Membangun sebuah Media Commerce

1. STRATEGI PDKT
By: Denny Santoso

2. PROFILE
• Founder of PT. Jaya Sportindo, Ultimate
Nutrition sole distributor and one of the largest
imported supplement company in Indonesia
• Founder of DuniaFitnes.com, Supplier.id,
PanduanDiet.com and Startupbisnis.com
• Founder of BRTC.co.id, BRTC brand distributor
in Indonesia
• Has a large network with over 507K Twitter
followers, 157K Facebook fans, 345K Google+
followers, 220K+ email list and many others
• Previous/current works including TV Host with
MNC Lifestyle, Rahasia Diet books series, Real
estate investor and digital marketer

3. PROJECTS

4. THE
STRATEGY

5. HOW TO INCREASE YOUR INCOME
1. Increase buying traffic
2. Increase LTV (1. Frequency, 2. Volume with
Up-sell/Cross-sell)
3. Increase price of the product sold

6. PRODUCT IS THE QUEEN,
SYSTEM IS THE KING

7. Attract
interest
Capture
leads
Nurture
prospect
Convert to
sales
Deliver &
satisfy
Upsell
customer
Get
referall
ONLINE BUSINESS FLOW

8. THERE IS NO SUCH THING AS
LACK OF TRAFFIC

9. TRAFFIC IS A COMMODITY, YOU CAN
BUY TRAFFIC LIKE YOU CAN BUY
RICE

10. EARNED traffic Paid Traffic
• PR Coverage
• SEO
• Social Media Likes, Follower
• Blogging
• Youtube (Video Marketing)
• Guest Blogging
• Email List
• Banner ads
• Google Ads
• Facebook Ads
Pay attention on how
much budget do you have
for paid traffic

11. MY PRIORITY EARNED ASSET
• Email list - The most powerful tools for grabbing
customer loyalty
• BB Messenger - High impact, especially in Indonesia
• SMS - Basic and used by all
• Pixel Audience - Powerful custom audience ads

12. ORIGINAL TRAFFIC FLOW
Autoresponder
Opt-In
Broadcast message
Traffic

13. PROBLEM IS, WE NEED TO DATE
FIRST BEFORE COMMITMENT

14. NEW TRAFFIC FLOW
Opt-In
Traffic
Content with Pixel
Audience
Ads to Pixel Audience

15. WE CAN SEGMENT AUDIENCE INTEREST WITH
PIXEL AUDIENCE AND ENGAGE ACCORDINGLY

16. THE WORLD DOESN’T
NEED NEW ONLINE SHOPS
the next big thing is MEDIA COMMERCE

17. BRAIN PROCESS INFORMATION
but brain is not an effective storage

18. people need to be reminded
PEOPLE CAN’T
SUDDENLY
REMEMBER YOUR
PRODUCTS
remind them with MEDIA

19. MEDIA is
CONTENT

20. CREATE STORY
with values for your customer

21. CREATE STORY
with values for your
customer

22. STORY CREATE FANS
fans are more loyal than just
customers, and fans create VIRALITY

23. COMBINE
TRAFFIC
STRATEGY
WITH
MEDIA COMMERCE
remember, we don’t need tons of content, just need a really good one

24. By: Denny Santoso
THANK YOU
@DennySantoso
/dennysantoso.fanspage
www.DennySantoso.com