Presentation at Link in Marseille trying out three ideas (well 2,5 as the 9 billion filter have been tried before)

1. Dennis Pamlin Lift + Fling, Marseille (the world) 2009-06-20 Good Morning, there is an emergency!

2. 19 June 2009, Rome 1.02 billion people hungry One sixth of humanity undernourished - more than ever before World hunger is projected to reach a historic high in 2009 with 1 020 million people going hungry every day, according to new estimates published by FAO today. The urban poor will probably face the most severe problems in coping with the global recession, because lower export demand and reduced foreign direct investment are more likely to hit urban jobs harder. But rural areas will not be spared. Millions of urban migrants will have to return to the countryside, forcing the rural poor to share the burden in many cases. http://www.fao.org/news/story/en/item/20568/icode/

3. Changing the Planet 2 – Co-producing and sharing innovative (environmental) solutions that deliver results

4. What are we looking at? One planet many worlds

5. 3 . The world - What is happening?

9. 1. Growing need for natural resources => War and trade confilicts 2. Aging population => Pressure on/collapse of financial systems 3. Emerging countries grow stronger => New values and structures 4. Rapid technology development and convergance => Accelerate trends and contribute to thresholds

12. 3 Ways to get from idea to action

13. 1 The 9 Billion Challenge Global Innovation

14. Dreaming With BRICs: The Path to 2050 (Goldman Sachs) http://www.gs.com/insight/research/reports/report6.html http://www2.goldmansachs.com/ideas/brics/brics-dream.html , October 2003

16. 21 st Century Infrastructure

17. 2 From problem to opportunity P l a ne t P o s i t i v e +

18. Climate Positive Perspective production Own activity Efficiency gains Scope 1-3 emissions from products supply Use Phase Climate Positive gains in other sectors from use of service CO 2 emissions from the product CO 2 reductions From the service

19. P ositive impacts from one planet home solutions > To measure the reduced emissions and use of natural resources knowledge about the following is needed. 1. What are the emissions/resource use today? 2. What products are available? 3. What is influencing the purchase? (direct/indirect) 3. What is encouraging the use? Buy Use Products Information 1. Establish what products that are available 2. Measure how the information influence peoples choices 3. Establish how encouragement support use of one planet home solutions Use TODAY AFTER CO2 emissions/ Use of natural resources CO2 emissions/ Use of natural resources

20. CASE ONE: One planet food habits > Two key areas: reduction of waste and more low carbon food. 1. What are the emissions from food today and what is the division between waste/food 2. What products can be used to decrease waste and increase low carbon food 3. What information can be provided in stores, catalogue, advertisements, web, etc 3. What encouragement/feedback can be provided through the web, IKEA Family, etc Buy Use Products Information 1. Establish what food related products that are available 2. Measure how the information influence peoples choices 3. Establish how encouragement support use of one planet home food solutions Use TODAY AFTER CO2 emissions/ Use of natural resources CO2 emissions/ Use of natural resources

21. 3 Innovation surfing Tapping into existing resources

22. Long-term need satisfied Short-term need satisfied Expensive Affordable ?- Small package of brand shampoo !- Cosmos Ignite Innovations/ OS washing machine ?- Sport cars and sex dolls !- Wii-Fit/ iPod Sport Kit !- Z ero emitting houses and e-books + L i ft + Fling conference !- m- education/ sustainable micro finance

23. Long-term Need satisfied Short-term Need satisfied Expensive Affordable

24. Long-term Need satisfied Short-term Need satisfied Expensive Affordable

25. Innovation hot-spots

28. Sustainable development 谢谢 ! www.pamlin.net/blog