NMP Overview - Working Structure

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© 2015 Net Media Planet. All Rights Reserved.
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NMP is a full service digital agency
WHO WE ARE

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A team of Experts.
Strategically driven. Quality obsessed.
WHAT WE ARE

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Evolving Digital
OUR PURPOSE

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what’s changed?

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peoples relationships with brandshave
been radically transformed by technology

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Our beliefs

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Knowing You
You are not a "client" to us. You are a partner and someone we'd like to
walk a long path with. We work to understand and take ownership of your
needs - from the first interaction to the final report. To us you are "the
only one in the room".

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Delivering Value
Our teams use every bit of their local knowledge, international expertise
and proven skill-sets to ensure that your campaigns produce the type of
tangible results we can all be proud of Our job is to grow your business -
we will move mountains to do so.

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Developing Talent
We team up the best campaign managers, creative directors and digital
marketing gurus with the nation's best talent. With the help of our BEE
partners, lmvula, NMP is setting up skills development programmes to
ensure a constant flow of fresh ideas and skilled professionals.

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Evolving Digital
We push for world class standards across the board, in everything we
do. From people and campaign performance to the industry as a whole -
our job is to stand for something more than making a buck ... our job is
to evolve excellence.

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Let’s start the conversation…
Delivering the sizzle the brand deserves.

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Converged world:
Modern technology has altered the way in which
brands and consumers relate to each other.

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COMBINING SKILLS
SALES STRATEGY SERVICE IMPLEMENTATION

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CLIENT TARGETING
TEIR 1 TEIR 2 TEIR 3 TEIR 4

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NATIONAL FOOTPRINT
JHB CPT DRB SSA

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WAYS OF WORKING
SALES PROCESS
STRATEGIC SUPPORTING LAYER
ACCOUNT MANAGEMENT SUPPORT AND CLIENT INTERFACE
PRODUCTION AND IMPLEMENTATION SUPPORT AND DELIVERY

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MARKETING ECOSYSTEM
Rich Media
Website
Mailers
Search
Display
Social
Mobile
Offline

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www.nmp.co.za

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STRATEGY / CREATIVE / PLANNING
MEDIA
BOUGHT MOBILE SEARCH SOCIAL
MEDIA
DESIGN CONTENT
FINANCE
TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS
CLIENT NATIONAL & SSA
ACCOUNT MANAGEMENT – EXISTING BUSINESS
PRODUCTION ELEMENTS (C2C, NMP, 3RD PARTY SERVICE PROVIDERS
TECHNOLOGY
(EVLY, DCM,
DATARAMA)
BUSINESS DEVELOPMENT – SALES NEW – PITCH TEAM NATIONAL AND AFRICA
ANALYTICS

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CLIENTS:
COMBINATION OF CURRENT NMP CLIENTS & C2C SA. ALL CLIENTS ARE
THEN ASSIGNED AN ACCOUNT MANAGER. FOR CLIENTS OF A CERTAIN
LEVEL RELATIONSHIP WILL STILL REMAIN WITH SALES TEAMS AND OR
DIRECT WITH CM/PM. PHASED APPROACH POST 3 MONTHS.
NB: SALES TEAMS TO BRING IN THE STRATEGY / CREATIVE / PLANNING
LAYER TO SELL FULL SERVICE SOLUTIONS.
REPORTING TO NIC VAN DEN BERGH AND ROSS HELLINGER
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
NMP SERVICE: CLIENTS

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ACCOUNT MANAGEMENT:
MADE UP OF THE TEAM:
MEAGAN, CHARLES, CHELESA, LALIA AND SEVAN, ANASTASIA TAYLOR,
SARAH AND MARCOLETTE.
REPORTING TO NIC VAN DEN BERGH AND NIAMH.
NMP SERVICE: ACCOUNT

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STRATEGY / CREATIVE / PLANNING / NEW BUSINESS:
MADE UP OF THE TEAM:
PAUL, ANG, SKYE, JESSICA, NIC, BERTUS, ROSS.
REPORTING TO DENNIS AND NIC.
STRATEGY / CREATIVE / PLANNING / NEW BUSINESS
NMP SERVICE: STRAT & BIZDEV

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PRODUCTION NMP:
ASSINGING PRODUCTION ELEMENTS WITHIN THIS LAYER IS A DECISION
BASSED ON A COMBINATION OF SIZE OF CLIENT, POTENTIAL OF CLIENT
AND SCOPE OF WORK. (C2C OR NMP). REPORT ANGELIQUE HARGREAVES
I.E. OLD MUTUAL (SERVICING WOULD REMAIN WITH C2C BUT DIRECT
BRAND WOULD BE NMP ACCOUNT MANAGMENT / STRATEGY
I.E. AGENCY WORK SUCH AS FORSTA, TMS ETC… WOULD BE NMP
PRODUCTION
NMP SERVICE: STRUCTURE

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MEDIA
BOUGHT MOBILE SEARCH SOCIAL
MEDIA
DESIGN CONTENT
TECHNOLOGY (EVLY, DCM, DATARAMA)
FINANCE
PROJECT MANAGEMENT (JHB & CPT)
TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS
C2C SERVICE: STRUCTURE
C2C PRODUCTION ELEMENTS (Search , Display, Planning)
PRODUCTION C2C:
REPORT ANGELIQUE HARGREAVES AND ACCOUNT MANAGEMENT ON A
CLIENT LEVEL. AS NMP ACCOUNT MANAGEMENT ARE THE HOLDERS OF
THE RELATIONSHIP.
C2C CHARGE NMP AND HOURLY RATE AS AGREED R 350 PER HOUR AND
OR AS PER AGREED RATE CARD (ATTACHED AS ADDITIONAL)

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Strategy
Differentiate each
brand founded in
insight. Development
of ideas that join-up
across channels
and activities
DISCOVER
Planning
Integration of
activities around
consumers – holistic
view. What the
consumers see, hear
and experience
CREATE
Buying / Results
Focus on client
objectives at the heart
Activity measured
against strategic
objectives
DELIVER
DELIVERY

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FOCUS DISCOVER CREATE DELIVER
OBJECTIVES
PORTRAIT
FOOTPRINT
JOURNEY
STRATEGY
PLAN
ACTIVATION
RESULTS
WHAT is
the big challenge?
WHO is the most
valuable consumer
WHAT relationship
do consumers have
with
communications?
HOW do
consumers
make decisions?
HOW will we
engage
consumers?
WHICH channels
will we use – when,
where and how?
HOW do we make
it happen?
WHAT did we
deliver, measure
and learn?
ICP

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We invest media dollars:
TV, OOH, Online, Press,
SEM etc.
Where real conversations
around the brand occur:
Social, Blogs, USG,
Facebook, Twitter, etc.
Client owned &
controlled
properties: website,
events, stores, etc.
BOE

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OBJECTIVES

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THE CONSUMER

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WHO IS THE CONSUMER

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DISCOVERY

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STRATEGY

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Exposure
Talk to
Engagement
Talk with
Endorsement
Talk about
BOUGHT
OWNEDEARNED
CONVERGENCE

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DELIVER

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RESULTS

NMP Overview - Working Structure

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