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Apple Watch
by Deniz Ergürel
31 May 2015 - Washington DC
WANIFRA World News Media Conference
Wearables Workshop
The Hype &...
Smartphones have become successful,
because they promised us one thing:
“You will never get bored”
What is the promise of ...
To keep us in the know, with
a smart and fashionable way
The promise of the smartwatches:
What is Apple Watch?
iPhone is not only a phone. Apple Watch is not only a watch!
“Watch” is a physical form to facilitate...
A personal computer
Wrapped around our wrists
In a fashionable way
Apple Watch
Apple Watch
3 Key Points
Notifications
The best way to bring content
to the attention of users.
Be careful! There is a fine
line between notifying an...
Personal Device
Walks, runs and sleeps with
you. Senses your pulse.
Most
How can news organizations
provide relevant conte...
Health & Fitness
It is the main idea behind
Apple Watch
Can news organizations think
out of the box, and offer a
different...
> Challenge <
How can news organizations,
bring out an attractive
experience on delivering
news to users’ wrists?
- Time Sensitive Personal Alerts
- Location Triggers
- Audio News Bulletin
- Read It Later
- Follow Me!
> Ideas for news <
Think
Different !
This is not a watch!
Deniz Ergürel
@denizergurel / ergurel.deniz@gmail.com / www.denizergurel.net
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Apple Watch for News. The Hype and Beyond

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How can news organizations, bring out an attractive experience on delivering news to users’ wrists on Apple Watch?

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Apple Watch for News. The Hype and Beyond

  1. Apple Watch by Deniz Ergürel 31 May 2015 - Washington DC WANIFRA World News Media Conference Wearables Workshop The Hype & Beyond
  2. Smartphones have become successful, because they promised us one thing: “You will never get bored” What is the promise of smartwatches?
  3. To keep us in the know, with a smart and fashionable way The promise of the smartwatches:
  4. What is Apple Watch? iPhone is not only a phone. Apple Watch is not only a watch! “Watch” is a physical form to facilitate our adoption to new technology
  5. A personal computer Wrapped around our wrists In a fashionable way Apple Watch
  6. Apple Watch 3 Key Points
  7. Notifications The best way to bring content to the attention of users. Be careful! There is a fine line between notifying and jiggling the users’ wrist all day. The watch becomes a filtering tool, a gate keeper.
  8. Personal Device Walks, runs and sleeps with you. Senses your pulse. Most How can news organizations provide relevant content in the most personalized way? The most intimate computer experience in history!
  9. Health & Fitness It is the main idea behind Apple Watch Can news organizations think out of the box, and offer a different experience to users?
  10. > Challenge < How can news organizations, bring out an attractive experience on delivering news to users’ wrists?
  11. - Time Sensitive Personal Alerts - Location Triggers - Audio News Bulletin - Read It Later - Follow Me! > Ideas for news <
  12. Think Different ! This is not a watch!
  13. Deniz Ergürel @denizergurel / ergurel.deniz@gmail.com / www.denizergurel.net

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