The Vice President of Marketing is responsible for developing and executing a clearly defined marketing strategy to support business growth and enhance brand equity. This position manages all marketing functions to achieve objectives related to sales, growth, profitability, and visibility. Key responsibilities include creating and managing marketing strategies and tactics, conducting market research, managing a marketing budget, and developing messaging. The ideal candidate has over 15 years of progressive marketing experience, including 7 years in a senior marketing role, as well as strong leadership, analytical, and communication skills.

1. Vice President of Marketing
Position Overview
Reporting to the Executive Vice President & Chief Marketing Officer, the Vice President of
Marketing is responsible for developing and executing a clearly defined marketing and
communications strategy in a manner that supports consistent business growth and
enhances brand equity and awareness. This position is responsible for planning, organizing,
staffing, training, and managing all marketing functions to achieve the Company objectives of
sales, growth, profitability, and visibility while ensuring a consistent marketing message and
position consistent with the corporate direction.
Responsibilities
• Create, manage, coordinate and execute all marketing strategies and implement
tactical plans that meet and exceed company expectations
• Develop unique value propositions, business partnerships, category management, as
well as call to action oriented advertising targeted toward key customer segments that
increases brand awareness
• Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing,
Event Marketing and Internal Creative Services
• Achieve targeted results and ensure timely and effective execution of marketing tactics
and programs
• Analyze, evaluate, plan and execute on both existing and potential marketing activities
and strategies. Develop benchmark criteria to measure the efficiency and
effectiveness of marketing programs
• Conduct and analyze market research to determine competitiveness
• Measure the effectiveness of the marketing department and implement improvements
as required
• Identify, interpret, and capitalize on marketing trends
• Managing a multi-million dollar marketing budget
• Coach, mentor, and raise the team's ability to deliver and exceed expectations while

2. creating opportunities for succession talent
• Develop and prepare key messaging and presentation material for senior management
• Research and analyze economic trends, buying habits and the demographic
characteristics of consumers, their tastes and preferences for company products and
those of competitors
• Work closely with Merchandising, Product Development, Sales and other Senior
Executives to create demand and recognition for the Company and its products
Job Requirements
• 15 years with 7 years in progressive Marketing roles at the senior management level
• University degree or college diploma in business, MBA preferred
• A track record of performance excellence meeting targets and objectives
• Strong analytical, planning, forecasting and budgeting/financial skills
• Excellent communication and negotiation skills
• Possess a Marketing and customer service orientation
• Respectful and outstanding leadership skills that motivates staff to exceed
expectations
• The ability to articulate a vision and strategy in a way that inspires and motivates a
team and focuses their energy on achieving business goals
• The ability to mange multiple, complex priorities within demanding timeframes
• Proven ability to lead a proactive marketing organization and ensure accountability for
results that maximize contribution to business objectives