Use our Customer Engagement Map to follow the buyer’s journey from problem identification to brand advocacy and which technologies work best at each stage of the journey. This map was designed to help you understand the flow of the customer's experience with a vendor. Follow the insights compiled after the initial visual map in order to implement technologies and strategies for Customer Engagement into your business.

1. Bay of Content
Legend
Problem Identification
Research
Personalization Platforms
Sea of Lead Generation
Land of Strategic Planning
Technology Evaluation
Personalization Platforms
VOC & Chat
Social Media & Online Communities
Validation
Isles of Sales Enablement
Kingdom of Customer Success
Personalization Platforms
Social Media & Online Communities
Product/Service Acquisition
Strait of Vendor Selection
eCommerce Sites
Product/Service Implementation
Relationship Building
Gamification
Online Communities
Feedback, Surveys & VOC
Benefit Assessment
Account Expansion
Advocacy & Loyalty Platforms
Advocacy & Loyalty Platforms
Advocacy & Loyalty
Advocacy & Loyalty Platforms
Island of Virtual Events
Archipelago of Emails
Sea of Obstacles
Forest of Feedback
Marketing
Sales
Customer Success

2. Customer Engagement Map
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