Personal trainers and websites in general need to have a website or at least an online presence now a days so that new customers may find them and find out more about them. There are certain things that you need to include in your website so that potential customers are satisfied in learning the information they are looking for. This slide presentation provides advice on the items that should be included in your personal trainer website.

1. Websites that Workout:
Creating a website for your
personal trainer business
Brought to you by the marketing experts at
www.demandmart.com

2. Your online presence when starting a professional
training business should perform and produce
measureable results. This means building a website that
is more than an online billboard.
It should:
• Generate leads
• Position you as an expert in your fitness field
• Engage your clients and visitors
A website designed to target your community of
customers with a clear call to action and engaging
information will grow your business and practically
automate your marketing tasks so you can focus on
delivering your fitness program and making money.

3. Quality Design
• Work with a web designer to create a clean and
concise design. This will allows readers to see
your message clearly and logically.
• Ideally a page should have no more than 3
columns, and the most critical information
organized in these 3 columns should appear
above the fold line – the first page your visitors
land on when they enter your site.
• You have less than 10 seconds to engage your
visitors, which means they probably won’t scroll
down to find your advertising hook.

4. Engaging Content
• The right website content can be a marketing
triple-threat for your personal training
business:
– It can position you as an expert
– Market your training program as a product
– Inform your clients while prequalifying leads
• The following slides provide content ideas
that will engage fitness enthusiasts and add
value to your website.

5. Position Yourself as an Expert
• Post training certifications and qualifications.
• Write and post blogs and newsletters that
inform fitness enthusiasts and showcase your
knowledge and unique skill set.
• Create and post videos and weekly training
tips.

6. Market your Training Program
as a Product
• Feature success stories to show the benefits of
your program.
• Assemble downloadable information packets
about your programs and fitness plans.
• Offer semi-private or group packages

7. Inform your Clients
• Post frequently asked questions.
• Create a calendar of activities/classes.
• Include prices or price ranges for your
services.
• Provide multiple ways for clients to contact
you: phone, email, address.

8. Optimize your Website
• SEO, or search engine optimization, is a strategy used
to optimize your web pages to come up first when a
client searches for your services on the Internet.
• Strategies include:
– Strategically incorporating key phrases that clients might
use in a search into your web content
– Submitting your website to directories
– Managing social networks linked to your webpage
• In order for clients to find you, it is important to have
an SEO strategy, otherwise your great content may not
be found.

9. Opt-in/ Email Campaigns
• Once you get visitors to your website, encourage them to
leave their information with a call to action.
• Your engaging content will prompt them to want more
information or for you to contact him or her with special
promotions or offers.
• Give visitors the opportunity to provide you their contact
information, and offer an incentive for doing so.
• For instance:
– Offer a free training consultation
– Offer a a downloadable e-book
– Ask them to subscribe to a monthly newsletter or workout
tip customized to their preferences
• These opt-in lists create qualified leads for your business.

10. Conclusion
Investing time and money into your website
when starting your personal training business
will pay off, and you will have a functioning
marketing machine that will deliver more clients
to your doorstep than traditional, offline direct
marketing. You will be able to build long-term
relationships with clients while attracting more
business.

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demandmart will
– Create a personalized marketing profile
– Submit your company to leading search engines and directories
– Allow you to build business networks and share leads
– Provide an easy to use blog and newsletter tool
– Allow you to easily create and share coupons
– Provide a simple to use appointment request system
– Send automatic email responses your customers