Optimize Your Local Business Listing

Analysis Reports

Prime Communication

Arslan rauf
http://www.arslanrauf.com

Local Search
Optimizing Your
Business Listing
And Increasing
Your “Findability”
By Arslan Rauf

Arslan rauf

Contents
What is Local Search? ................................................................................................................................... 4
What is Local SEO? ........................................................................................................................................ 4
Typical Local Search… ................................................................................................................................... 4
Local business listing Platforms .................................................................................................................... 5
Top Local business listing sites...................................................................................................................... 6
How to submit listing in google and get rank ............................................................................................... 9
Benefit to create a local business page ...................................................................................................... 10
Express Yourself With Bigger, Better Cover Photos .................................................................................... 11
Use Google+ as Your Business Page............................................................................................................ 12
Join and Create Communities ..................................................................................................................... 12
Get Local ..................................................................................................................................................... 13
Write reviews on your listing page ............................................................................................................. 14
Mobile Coverage ......................................................................................................................................... 15
How to Get Started on Yelp ........................................................................................................................ 16
Create a strong photo gallery ..................................................................................................................... 17
Recognize the value of your customer reviews .......................................................................................... 18
Respond to reviews..................................................................................................................................... 19
Track and use metrics in your Yelp dashboard ........................................................................................... 20
Social Media Marketing .............................................................................................................................. 21
Facebook ..................................................................................................................................................... 23
Create a Page While Logged in as Your Profile on facebook ...................................................................... 23
Choose Your Category from the Drop-down Menu and Name Your Page ................................................. 24
Add Your Profile Picture.............................................................................................................................. 24
Add Your Basic about Information .............................................................................................................. 25
Like Your Own Page .................................................................................................................................... 25
Do Not Invite Your Email Contacts Yet........................................................................................................ 25
Share Something ......................................................................................................................................... 25
Add a Cover Photo ...................................................................................................................................... 25
Add to You About Page ............................................................................................................................... 25
Review Your Permissions ............................................................................................................................ 25

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What is Local Search?
Local Search is online consumers looking to find qualified local businesses, by entering “top of mind”
search term(s) + a geographic modifier.
Example: [8080 taxes]

What is Local SEO?
Local SEO is search engine optimization that makes your business listing more relevant to local search
queries.
Note: Involves both content and reputation management across multiple sites.

Typical Local Search…
Let’s look for a AT&T service in Houston, TX

“AT&T” = keyword (product, service, category)
“Houston TX” = geographic modifier (the location)
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Local business listing Platforms

Local Business Listings have an inevitable drawback to a local business.
Time resources!
Updating your local business at six or more
local listing websites is only the tip of the ice
berg.
Maintaining these listings becomes an ongoing
weekly event.

Do You Understand How This Works At Each Local Business Listing Website?

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Top Local business listing sites
1. Google

http://www.google.com/local/add/businessCenter

2. Bing

http://www.bing.com/local/

3. Yahoo!

http://listings.local.yahoo.com/

4. Yelp

http://www.yelp.com/writeareview/newbiz?search_loc=xxx

5. Merchant Circle

http://www.merchantcircle.com/signup/

6. LinkedIn

http://www.linkedin.com/company/add/show

7. YellowPages.com

http://www.yp.com

9. Whitepages

http://www.whitepages.com/

10. Supermedia

https://www.supermedia.com/business-listings

11. Yellowbook

http://www.yellowbook.com/

12. CitySearch

http://www.citysearch.com

13. Mapquest

https://listings.mapquest.com/apps/listing

14. Biznik

http://www.biznik.com/

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15. Local.com

https://advertise.local.com/

16. Foursquare

https://foursquare.com/

17. ThinkLocal

http://www.thinklocal.com/Business-Signup.aspx

18. CitySlick

https://www.cityslick.net/reg.php

19. USYellowPages

http://www.usyellowpages.com/admin/Listing.aspx

20. SuperPages

http://www.superpages.com/

21. Outside.in

http://outside.in/

22. Dex

http://www.dexone.com/

23. BizJournals.com

http://businessdirectory.bizjournals.com/

24. TeleAtlas

http://mapinsight.teleatlas.com/mapfeedback/index.php

25. JustClickLocal

http://www.justclicklocal.com/user/join

26. Discover our
Town

http://www.discoverourtown.com/add/

27. Metrobot

http://www2.metrobot.com/def.cfm?j=1

28. EZ Local

http://ezlocal.com/

29. twibs

http://twibs.com/registration.php

30. LocalEze

https://webapp.localeze.com/extranet/createaccount.aspx

31. Kudzu

https://register.kudzu.com/packageSelect.do

32. CityVoter

http://cityvoter.com/

33. Manta

http://www.manta.com/claim

34. Zipweb

http://www.zipweb.com/apply_login.php?go_to_apply=yes

35. MatchPoint

http://www.matchpoint.com/

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36. UsCity.net

http://www.uscity.net/listmysite.html

37. Local Site
Submit

http://www.localsitesubmit.com/

38. InfoUSA

http://leads.infousa.com/Landing/UpdateListing.aspx?bas_vendor=99862

39. Axciom

http://www.databyacxiom.com/

40. Infignos

http://www.infignos.com/addlisting/speedlist.cfm

41. Yellow
Assistance

http://www.yellowassistance.com

42. Get Fave

http://www.getfave.com/

42. My Huckleberry

http://www.myhuckleberry.com/

43. GenieKnows

http://www.genieknows.com/

44. MojoPages

http://www.mojopages.com/biz/signup

45. Brownbook

http://www.brownbook.net/business/add/

46. Magic Yellow

http://www.magicyellow.com/add-your-business.cfm

47. CitySquares

http://my.citysquares.com/search

48. TeleAtlas

http://mapinsight.teleatlas.com/mapfeedback/index.php

49. Navteq GPS

http://mapreporter.navteq.com/dur-webexternal/secured/submitDur.do?userType=CONSUMER&language=en#home

50. Judy's Book

http://www.judysbook.com/post

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How to submit listing in google and get rank
Step .1

 Create a google plus
profile
 Complete your profile
100%
 Profile Name must be a
real human name

Step .2
Create a page with your Location name or brand name

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Step .3
Choose Local business places

Benefit to create a local business page
 Having your own page/listing helps in interacting with the clients
more. Reviews works as a hall mark to online reputations. The higher
the rating with positive reviews you have, the more will be the
customers.
 Take an edge from your competitors and build an instant trust with
the clients by greeting them with a page that show all your glowing
reviews.
 Let People know you more with the help of Relationship marketing
so that you can retain the customer attention.
 Spread the words more through advertise marketing, spend a good
amount and tweet more about every little thing.
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 People habitually go more to google in search of queries than
facebook, therefore google plus is much more of value in getting the
new customers than the facebook.

Express Yourself With Bigger, Better Cover Photos
Take advantage of this great visual branding opportunity and upload an
impressive design that is 2120 pixels wide by 1192 pixels high.

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Use Google+ as Your Business Page

Join and Create Communities

Like many other social network groups, Google+ communities attract spam but Google+ has the best
spam management system in terms of catching spam and holding it for approval by the moderator
instead of making it public. Moderators can also quickly remove and ban users who repeatedly spam.

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If you want to circumvent spam in your own
conversations, create your community as private and
invite people of your own choosing. Alternatively, you
can set your community as public and moderate all
requests to join the community.

Get Local
Google+ has replaced Google Places and customers who are on Google+ leave reviews on your local
Google+ places page regardless of whether you are active there.
Why Is Google+ so important for local businesses?
First of all, search results now show the reviews, additional details and photos on your Google+ local
places page.

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Write reviews on your listing page

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Mobile Coverage

Last but not least, Google+ is looking
to become an even bigger resource
for local through their mobile app for
iOS, Android and Symbian

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How to Get Started on Yelp
Before we get into how to step up your game on
Yelp, let’s cover a few basics.
If your business is relatively new, the first thing
you’ll want to do is see if it has already been listed
on Yelp. Chances are it has.
So go ahead and search for your business’s name.
Once you find it, click the link that says “Work
here? Unlock this Business Page.”

Start with the essentials: Complete 100% your business’s Yelp profile
First of All try to getting your Yelp presence on track is to ensure you’ve got the essentials nailed down.
Having a fully featured profile that gives visitors all of the info they seek is a must.

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Create a strong photo gallery
Most businesses on Yelp only have a couple of poorly shot photos, usually uploaded by visitors. Some
businesses don’t even have one photo posted. This is a huge opportunity for your business to stand out!

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Recognize the value of your customer reviews
As you know that positive reviews on Yelp add a tremendous amount of social proof for your
business, not to mention increase your all-important star rating. But customer reviews actually
hold much more value than that.

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Respond to reviews
We can take advantage of this incredibly valuable tool Yelp has provided business owners. You, as the
business owner, can publicly respond to any review placed on your business profile.
Now, before you start firing away at every bad review that comes your way, stop and consider a more
strategic approach.
If you choose to respond to a comment, do it calmly and respectfully. The key here is to show that you
care. Thank the reviewer for their feedback, and point out things they may not have been aware of, or
explain how you plan to fix or improve whatever it is they were complaining about.

Respond to positive reviews as well! Thank them for coming in and for their kind words. Use this as an
opportunity to highlight the hard work you’re putting toward a great customer experience.

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Track and use metrics in your Yelp dashboard
Business owners on Yelp gain access to detailed behind-the-scenes metrics about their business’s
performance on Yelp.

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Social Media Marketing
Social Networks are now an important assessment of your SEO strategy. All
search engines will consider your presence (or absence within the social media
space).
In a nutshell, it is almost compulsory to create at least a Facebook and a Twitter
Account if you want to increase the quality score of your website.
How Google manage with Facebook and Twitter
Google accounts for the number of times a page has been tweeted or retweeted.
This has an impact on the research of news and in search of natural results.
Google will calculate your quality score for each user from Twitter and Facebook.
The reputation of Twitter or Facebook User is considered by Google and the
Search engine will calculate the weight of links in their tweet or its fan page. This
is quite important in the case of real time search. Google uses the link found in
the fan pages of Facebook and twitter page with the same rating. Google does not
use any personal information found in the wall.
How Bing will manage with Facebook and Twitter
Bing takes into account the social awareness for Twitter users ("social authority"),
including the number of users and the number of subscribers ("followers"). This
may have some impact on your ranking in the natural results of conventional
research, and much more impact in social research (Bing Social Search) for which
the tweets of people making authority are favored.
Bing calculates the score of authority of a Twitter user. In some cases, if the
person is well known, Bing may be associated with his name. The links in the
tweets are all the more important they are issued by a user authoritative. Bing
will consider shared links via Facebook and links on Fan page. Bing does not
attempt to calculate a reputation score for a Facebook user, because only the
public data are used (not all that is exchanged with "Friends"). To measure the
importance of a shared link on Facebook, Bing relies on the analysis of Twitter: if
the link is shared on the two places, it is more likely to be of quality.
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How to improve your “social signals”
KPI’s that you have to optimize your Social Media Plan.
Twitter:
 the number and importance of subscribers
(followers) o The number of subscriptions
(followings)
 ratio subscribers / subscriptions o
number of retweets (RT)
 the number of subscribers from important retweets
 ratio retweets / tweets to measure whether your tweets are often
retweeted o number of replies (reply)
 the number of appearances on lists
 changes in the number of subscribers, retweets, endorsements,
appearances on lists commitment capacity
 The age of the account
 the PageRank of the page Profile
Facebook:
 the number of fans (friends)
 the number of interventions on the all
the number of comments
 the number of "Like"
 changes in the number of fans, interventions on the wall,
comments, "Like" commitment capacity
 The age of the account the PageRank o

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Facebook
Create a Page While Logged in as Your Profile on facebook
Go to www.facebook.com/pages/create.php. Take a look at the main categories of the Pages and
decide which one fits your business. Click on one of the boxes to select that main category for your
business and browse through the categories in the drop-down menus to see which one fits best.

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Choose Your Category from the Drop-down Menu and Name Your Page
The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more
important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out.
But the categories aren’t as important for other Pages currently.

Add Your Profile Picture
The profile picture is the image that appears next to every post that goes into the news feed from your
Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different
dimensions. You will be able to adjust the viewable portion of the profile picture by moussing over the
photo and clicking Edit Profile Picture and then Edit Thumbnail.

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Add Your Basic about Information

Like Your Own Page
Do Not Invite Your Email Contacts Yet
Share Something
Add a Cover Photo
Add to You About Page
Review Your Permissions
There are endless things you can do to your Page such as add Applications, learn more about getting
into the news feed or do some Facebook advertising. But for now, congratulate yourself on getting your
Page up and running!

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Optimize Your Local Business Listing

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