Don't expect internal, partner, and open developers to build 2011 apps and integrations with 2006 API formats, chatty protocols and outputs. PuSH! RESTful! JSON! oh my.

1. Your API is So 2006 Delyn Simons @delynator, @mashery #df11 August 2011

4. <you think?>

7. 7 Accelerating Growth of APIs Total APIs over time Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

8. APIs since 2006

9. “Their API is so 2006.”

10. “Their API is so awesome.”

12. Who are developers? What do they want? How can you help them get what they want?

13. Developers are 21st century craftsmen Photo Credit: flickr.com/tom_w_bn

14. and women Photo Credit: © Eric Roth

15. Developers build stuff Photo Credit: flickr.com/mashery

16. Developers solve problems Photo Credit: flickr.com/delynator

17. Developers tinker and prototype Photo Credit: flickr.com/techcrunch

18. Developers change the game

19. Developers rely on tools to practice their trade Photo Credit: © Eric Roth

21. Who are developers? What do they want? How can I help them get what they want?

22. Tools and terms of service they can rely on Photo Credit: © Eric Roth

23. API Integration Pain Survey Survey conducted by YourTrove, Inc. August 2011

24. Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011

25. Treat your API like a core part of your business “It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.” Survey conducted by YourTrove, Inc. August 2011

26. Who are developers? What do they want? How can I help them get what they want?

27. Tools and terms of service they can rely on Photo Credit: © Eric Roth

28. “Their API is so 2006.”

29. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success

31. Photo Credit: flickr.com/delyn

32. REST vs. SOAP: Simplicity wins again 32 Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

33. 33 REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

34. JSON Rising: 55% of new APIs support JSON 34 Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

35. 20% of new APIs support only JSON 35 Percentage of new APIs with only JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

36. 1 in every 5 new APIs: “goodbye XML” 36 Percentage of APIs with XML support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

37. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success (upside + downside)

38. Chat Less, Do More with Push Notifications

41. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success (upside + downside)

43. Automatic key/credential retrieval

44. Ability to make live API calls within documentation

45. API call, HTTP header and response displayed

48. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success (upside + downside)

49. Restructuring for Internal, Partner Growth

50. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success

51. APIs since 2006

52. Mainstream Success

53. Mainstream Success – Who’s Next?

54. Modern API management trends Please Drop the SOAP Chat Less, Do More Interactive Documentation Growing of internal and partner API usage Mainstream API Success

55. Thank you!Your feedback is a gift. Delyn Simons @delynator, @mashery #df11 August 2011