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A PRESENTATION FROM DELUXE Connecting With Your Customers SEPT/OCT 2010 follow hashtag #deluxehero
you have with your customers vary…   from customer, to customer, to customer. The Relationships…
…… .produce varying results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And, Those Relationships…
[object Object],[object Object],Missed Opportunities
Stop Doing All The Work!
Get your  customers  working  for you. Instead..
What Are We Talking About? One approach. All  customers One approach. With customer’s name Multiple  approaches based on static factors Multiple  approaches based on history One approach. All  customers One approach. With customer’s name Multiple  approaches based on static factors Multiple  approaches based on history Multiple  approaches based on static factors
Why Now?  Because…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
And, your time is even  more valuable! You are less in control than you used to be.
[object Object],[object Object],[object Object],Your Job…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New & Transactional Returning & Loyal It Depends…..What kind of customer are they? Their Job?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Angels Advocates Allies Advocates  create  Allies Angels create   Advocates A Deliberate Relationship Strategy Source: Stone Mantel
Customer Strategy In-Play Angels Advocates Allies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Stone Mantel
What words would you use to describe your customers in  each of the categories?  Your Customer Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Angels Advocates Allies Source: Stone Mantel
Let’s Share
[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Allies
[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Advocates
[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Angels
Name your Angels: Name your Advocates: Name your Allies: ,[object Object],[object Object],Your Customer Strategy
Potential Customers
[object Object],[object Object],[object Object],[object Object],[object Object],Helping Allies Learn More About You
It’s All About Connections

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Connecting with customers - Deluxe Small Business Heroes Tour

  • 1. A PRESENTATION FROM DELUXE Connecting With Your Customers SEPT/OCT 2010 follow hashtag #deluxehero
  • 2. you have with your customers vary… from customer, to customer, to customer. The Relationships…
  • 3.
  • 4.
  • 5. Stop Doing All The Work!
  • 6. Get your customers working for you. Instead..
  • 7. What Are We Talking About? One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history Multiple approaches based on static factors
  • 8.
  • 9. And, your time is even more valuable! You are less in control than you used to be.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22. It’s All About Connections