The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
2. UPCOMING TALKS
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Head of Business Insight, Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - CEO & Founder, Fun Fungus
PANEL DISCUSSION
Analytics and Adserving: The Future
Experts from Rebellion, Bee7, InMobi and deltaDNA will look at the issues surrounding
the future of analytics and adserving
5. Session time and style.
● Our mobile customers withdraw 50% less net than desktop on near identical like for like deposits
● They reverse 33% more money than desktop
● They also Churn 10% slower
6. Demographics
● Young, evenly split
male/female mobile only
customers
● Dual desktop and mobile
most valuable, majority young
and female over all segments
7. Changes to CRM
● Changes in session time has created multiple experiences throughout the day – constant
touch and churn points require real time algorithms to deal with
● Mobile bonusing very different animal to desktop: well targeted small bonuses creating
much larger results than seen previously; badly targeted anything leading to high
unsubscribe rates and high churn
● Geo targeting algorithms based around consistent daily touch points exceptionally strong
8.
9. The trials of building a
custom analytics solution
Andres Tallos
CEO Fun Fungus
andres.tallos@funfungus.com
9
18. Stephan Ansari,
Business Development
Director, Europe at
InMobi
John Rankin,
Managing Director at
Bee7
Mark Robinson,
CEO at deltaDNA
Matt Jeffery,
Head of Digital Games
at Rebellion
Discussion
Analytics & Adserving:
The Future
Lead by:
Chris Wright, CTO at deltaDNA
Panelists
19. JOIN IN THE CONVERSATION PARTICIPATE IN THE NEXT GIAF
Analytics for Games events@deltadna.com