1. I’m the
mayor of
DIGITAL BRIEF this light
post
I have to
Just shake your
twitpic this iphone to friend
view M&M'S® on
facebook

2. ALLOW

3. LISTEN

4. KNOW WHAT’S DEVELOPING

5. CONVERGENCE
50 million U.S. households will have Internet HDTVs by 2013
Source: Yankee Group and Philips Cinema 21:9

6. “MY” DEVICE INTERNET
Mobile devices
will replace PCs as
the most common
web access
devices worldwide
Source: Gartner

7. Avoid Intrusive Communication
7

8. BE RELEVANT
8

9. SHARE
9

10. BE SOCIAL
*More than 5000 conversations everyday about Coca-Cola on social media sites
Source: http://www.thecoca-colacompany.com/socialmedia/
10

11. NOW

12. Think
HUMAN
CENTERED
DESIGN
Image Source: NASA