In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.

2. I am lost in the world of marketing for children with the “Back to School” period came
back. Along with the changing new world, it is now crazier than ever :)
The age of socialization of children as a consumer is decreasing day by day. Because
children's allowances are increasing every day in this world; they now own the
freedoms of spending at an early age; the roles of families in purchasing decisions are
greater and brands are now more aware of the importance of early brand loyalty...
A 3 years old child can distinguish about 100 logos; if we think that on average 55% of
adults tend to buy brands from their childhoods, they are not wrong.
While the main target audience is children, brands have unboxing videos on high-
follower Youtube channels; is there enough long-term investments in this area for
brands targeting adults?
This world is as deep as a child's imagination, variable and hard to get used to. But it
is a beautiful world. Do brands work as well as they should be in this regard; question
mark :)
Pleasant readings,

5. While marriage proposals are sweet and
full of love, they also have the tendency to
be a little (OK, very) nerve wracking for
the one on bended knee.
But now, one diamond company is hoping
to make the moment a little less
worrisome for the one asking the question.
The $50 silver band is inscribed with the
words, "This is a ring, not the ring," and
comes in a white presentation box that
opens to reveal the words, “The first of
many things we'll do together.”
Propose now and shop
later with this 'Will You?'
engagement ring

6. Fruit has never been so emotional.
Prepare for your heartstrings to get
some serious yanking in this piece
from Dole Fruit Bowls. The brand
teamed up with RPA to bring Dole's
values to life in a 30-second spot
called "traditions." Joe Baratelli, EVP,
chief creative officer at RPA
said: "People trust in the quality of
Dole products, and Fruit Bowls in 100
percent Juice bring about nostalgia for
people’s own childhood experiences.
What better way to illustrate this than
to create an ad that comes full circle."
PA creates incredibly
touching ad for Dole
Fruit Bowls

7. Single parents are the busiest people in the
world. That's a tough conundrum for the
ones who want to get out and date--it's
easier take care of kids with a partner, but
having kids leaves no time to find one.
Match.com is attempting to remedy that, at
least for a few hours. Now subscribers to
the online dating service in the U.K. and
France can get up to three hours of free
babysitting--enough for dinner and
conversation
MATCH.COM IS GIVING SINGLE
PARENTS FREE BABYSITTING
SO THEY CAN GO ON A DATE

8. There's been much ado about Serena
Williams taking to the court again for the
U.S. Open after recently becoming a
mother to baby Olympia--with media not
only reporting about her successful
start at the tournament--but also
her distinctive fashion choices. The
myriad aspects of her persona are on full
display in a new music video-style ad
from Beats by Dre, which portrays her as
the "Queen of Queens" alongside Nicky
Minaj.
SERENA WILLIAMS IS THE
'QUEEN OF QUEENS' IN U.S.
OPEN AD FROM BEATS BY DRE

9. Ikea celebrates the small things that make
a home worth living in, even a simple set of
dishes.
Bored with yarn duties, three women
experience the magic of Egendom plates,
bowls and mugs, after the items leap from
a waiting Ikea bag to become a larger-
than-life spinning teacup ride, à la
Disneyland's Mad Tea Party.
IKEA'S BLUE BAG HOLDS NEW
WONDERS FOR A DULL TEA PARTY

11. Collaborating across key businesses within
the Alibaba ecosystem, including Ele.me,
Hema, Tmall, Taobao and Alipay, Starbucks
announced plans to pilot delivery
services beginning September 2018,
establish “Starbucks Delivery Kitchens” for
delivery order fulfillment and integrate
multiple platforms to co-create an
unprecedented virtual Starbucks store – an
unparalleled and even more personalized
online Starbucks Experience for Chinese
customers.
Starbucks and Alibaba
Group Form Strategic
Partnership in China

12. Dubai is no stranger to expansive and
luxury structures, but the upcoming
Dubai Square mall will dwarf all other
shopping experiences in the city.
Occupying a massive 30 million square
feet, Dubai Square spans over 100
football fields and has dedicated spaces
for retail, hospitality and residential
areas. The expansive location will be
handled by Dubai Holding as well as
Emaar Properties.
Dubai Square Will Be the Size
of 100 Football Fields

13. Best Buy helped define big-box
specialty retail decades ago. With its
latest acquisition, the electronics seller
shows it's once again at the forefront of
retail's evolution.research indicated
many Indians would be unlikely to buy
bookshelves and tables they had to
screw together.
What's Behind Best Buy's
$800M Foray Into Healthcare
Services?

14. The appropriate way to wear this look
is apparently with a pair of dark pants
and a facial expression that brooks no
argument.
It's been another weird week in retail.
Asos released a crop top that leaves
too little to the imagination, Will
Smith made a cameo as a sales
associate at Boots and shoppers have
started buying clothes just to take
photos in them.
Retail Therapy: Asos bares
all with men's crop top

16. The company is working with multichannel in-
store and digital production company
Immedia on the 24-hour service which is
clearly seen as a key development for the
retailer.
It was officially launched at with a VIP
party, with an exclusive live performance by
Anne-Marie. It’s part of “a larger programme
of added benefits designed to enhance the
experience of JD consumers.” These include
unlimited next day delivery, priority access to
exclusive events, early product launch
access and other “money-can’t-buy
experiences.”
JD Sports launches
Entertainment Platform

17. South Korean brand, Gentle
Monster set up another one of its
immersive retail stores in Oxford
Circus, Europe.
Known for its unique and innovative
sunglass designs, Gentle Monster now
has a new optics shop that
incorporates sci-fi robotics, cute alien
creatures and of course, displays for
its eyewear line. Since 2016, Gentle
Monster had hopes of going tri-
continental after branching outside of
Asia and into New York and LA.
Gentle Monster Opened a
Futuristic, Immersive Store in
Europe

18. The L’Occitane Group is opening
a L'Occitane En Provence experiential
store on 555 Fifth Avenue in New York
City, designed to highlight the brand’s
seasonal campaigns through social
media, VR and merchandising-based
experiences.
L’Occitane Experiential NYC
Concept Store Accents
Social Media, Sustainability

19. Uniqlo has rolled out voice and artificial
intelligence (AI) technology to its mobile
app, in a bid to create a “digital concierge
service” for customers in Japan.
Powered by Google, shoppers can now use
the existing Uniqlo app to receive
personalized recommendations and style
advice. The app also provides hourly
product rankings and product discovery
functions, such as finding products based
on the day’s lucky color based on a
customer’s horoscope.
Uniqlo Reveals Voice Service
Functionality Powered by
Google

20. MISSHA, a South Korea-based skincare
and cosmetics manufacturer and retailer,
recently introduced a fresh new concept
flagship store design called 'Gallery M
MISSHA' that expressly targets Millennial
consumers.
While the concept offers a variety of
makeup and skincare solutions for
consumers to discover, the overall
aesthetic of the shop resembles a
technology store.
The Gallery M MISSHA Flagship
Store Design is Millennial-
Targeted

22. Snap continues to experiment with its
augmented reality Lenses, and today, the
company launched new ones that will
respond to a user’s voice. Some lenses
will ask users to say words like, “hi,”
“love,” or “wow,” which will cause the
lenses to animate. So far, I only have one
of these lenses available, and mine tells
me to say “okay.” When I do, a little cat
paw pops up making the okay symbol.
Snapchat launches new Lenses
that respond to your voice

23. Why just video chat in Facebook Messenger,
when you can video chat on Facebook
Messenger while playing augmented reality
games with up to six people?
Messenger product manager Nora Micheva
announced in a Newsroom post that starting
Wednesday, Messenger users can challenge
their friends to one of two games:
- Don’t Smile, in which players have to hold a
serious face the longest.
- Asteroids Attack, to determine which
players are better at navigating their
spaceships.
AR Games ON Facebook
Messenger Video Chat

24. Twitter's leaner version of the app, Twitter
Lite, is now available in over 45 countries,
the company has announced. The app was
launched in last year, and since then, it has
gradually moved from its initial regions of
operation to 21 more countries this week.
Twitter Lite is now available in newer
countries including India, Argentina,
Ghana, Turkey, Ukraine, Yemen, and
Zimbabwe, taking the total count to over
45 countries. The app is available in
Google Play Store.
Twitter Lite expands to over 45
countries including turkey

25. Almost everyone today is dependent on some
or the other social network. Though social
networks have their own merits, your privacy is
definitely at stake. Fret not as a new privacy-
oriented social network is here to wipe away
your privacy concerns.
The latest entrant in the social network market
segment is Openbook, a Facebook rival based
in The Netherlands. Openbook has been
launched as a Kickstarter campaign and aims
to raise €100K in a month’s time.
Founded in April 2018, Openbook is an open-
source and privacy-friendly social network
contributing 30% of its revenue to improvise
the experience.
Dutch startup launches
Facebook rival: Openbook

26. An unescapable fact of Facebook’s
unbelievable growth over the past few years
is that as more Pages and people compete
for limited News Feed attention, the
percentage of a business’ followers who see
their posts reach decline will increase.
Naturally.
And as we’re going to talk about in next
week’s episode (so stay tuned!), reach
for Pages has dropped more than 50% on
average over the last year and a half.
We’ve seemingly hit a point of no return on
Facebook with a combination of increased
content and decreased space in the Feed.
Facebook redesigns Business
Pages as reach declines

27. Instagram this month announced new
security and authenticity measures, the
biggest of which is a handy application for
users to request verification within the app.
Verified accounts are already a thing on
Instagram, obviously. Like every other social
media service, they’re identifiable by the
blue check mark.
Instagram opens its account
verification process to everyone

28. If your Facebook suddenly looked sad and
empty, devoid of all those tweets you cross-
posted over the years, don't worry: they'll be
back soon enough.
Some users have recently discovered that
their cross-posted tweets disappeared from
Facebook, including discussions that took
place on the platform, and for a while it
wasn't clear whether it was caused by a bug
or whether either social network planned it on
purpose. Turns out it was a result of
Facebook's decision to sunset the cross-
posting feature, which took effect earlier this
month.
Facebook temporarily deleted
cross-posted tweets

29. Music GIF provider TuneMoji has announced
that it’s integrated within Snapchat, as
reported by Business Insider. This means
that users with the TuneMoji app installed
can send clips to their Snap story, or within
a chat.
A TuneMoji GIFs adds a layer of music (or
spoken audio) that is looped along with the
GIF. TuneMoji sort of works like Giphy with a
searchable database of GIFs and you can
search by words or phrases, or by emoji.
Once you select the musical GIF you want,
you then choose where you want to share it
— and Snapchat now pops up as an option.
Snapchat now lets you send
musical GIFs

30. LinkedIn is adding voice messages to
the professional networking platform.
The voice recording feature, which will
roll out to all users over the coming
weeks, is available via the iOS or
Android app. Users can receive
messages on both mobile and on the
LinkedIn website. The voice messages
can be up to one minute long.
LinkedIn adds voice
messaging

32. Google is officially adding the Chrome
browser to its Daydream virtual reality
platform. As of today, people using the
phone-based Daydream View headset or
the standalone Lenovo Mirage Solo can
access Chrome from their home screens.
The VR version of Chrome mostly has the
same feature set as its desktop
counterpart, but there’s an added
“cinema mode” that optimizes web video
for VR viewing. Just as importantly,
Chrome supports the WebVR standard,
so users can access web-based VR
experiences on their Daydream headsets.
Google Chrome is officially
launching on Daydream VR
headsets

33. Holograms are perhaps the biggest sci-fi
holy grail of technology, and companies
have spent years trying to bring the
floating, 3D displays of movies like Star
Wars, Minority Report, and Avatar to life.
Looking Glass is a startup that’s been
working on just that. After releasing its
HoloPlayer One SDK and development
kit earlier last year, the company is back
with a more polished, final product
designed for 3D creators simply called
“The Looking Glass” that is looking for
funding for on Kickstarter.
Put holograms in your home
with The Looking Glass
display

34. The Magic Leap One Creator Edition, the
first mixed reality headset from startup
Magic Leap, is shipping today in “select
areas” in the United States for $2,295.
The Creator Edition isn’t quite a
development kit — Magic Leap CEO
Rony Abovitz calls it a “full-blown,
working consumer-grade product,” and
AT&T has said it will show demos at
some stores. But it’s primarily aimed at
artists and app developers, who can try
a limited suite of experiences and
develop their own apps for the Magic
Leap World store.
The Magic Leap One mixed
reality headset is on sale!

35. Walmart has announced that it is
working on a robotic system dubbed
"Alphabot" that automatically collects
items for customers' grocery orders.
The system is currently in
development in a supercenter in
Salem, New Hampshire, and it's being
installed in a 20,000 square foot
extension that was added onto the
store, which doubles as a dedicated
grocery pickup point.
Walmart is demoing a
grocery picking robot:
Alphabot!

36. This month Google said «by applying
DeepMind’s machine learning to our own
Google data centres, we’ve managed to reduce
the amount of energy we use for cooling by up
to 40 percent. In any large scale energy-
consuming environment, this would be a huge
improvement. Given how sophisticated
Google’s data centres are already, it’s a
phenomenal step forward.»
The implications are significant for Google’s
data centres, given its potential to greatly
improve energy efficiency and reduce emissions
overall. This will also help other companies who
run on Google’s cloud to improve their own
energy efficiency.
DeepMind AI Reduces Google
Data Centre Cooling Bill by
40%

37. Singapore initiative receiving the same
name as the e-scooters to be alive by
Scootbee, using "Robo-Scooter" with
autonomous driving function aims to be
an electric scooter sharing service. Users
can call Scootbee, which is ready to use
with the application downloaded to the
phone, where they are calling a taxi. As
you can see on the video, the
autonomous scooter has a self-driving
function. The robot e-scooter, which
comes to the user's feet, can be locked
by mobile phone.
Autonomous driving e-
scooter sharing service:
Scootbee

39. Much like LetGo‘s Reveal, which
was launched last week, the new feature
scripts listings based on photographs.
Sellers can upload a photo of their vehicle
taken with a smartphone. The site then
automatically recognizes the brand, model,
year and other information. Buyers can
upload a photo of their desired vehicle and
the site will suggest listings for similar
cars.
Sahibinden.com launches
AI-powered car
recognition feature

40. Since the hippies of the 70's, caravans or
minibuses still live in the golden age.
Thousands of inspirational travel photos
and videos uploaded to the social
networks made millenials to think ‘we are
wasting our lives trying to work’ and gave
them courage to a product that tried to
add meaning to life with travel.
The dıgital conversion that the by
understanding the expectations of
the new generation!

41. Founded in 1999, Mynet is taking a step
towards removing language barriers in
the field of content production with
artificial intelligence. Since the
developments made in the field of
artificial intelligence and machine
learning are of Western origin, the
language used is predominantly English.
Just as Siri is using Google Assistant
better with English, there are similar
situations in artificial intelligence.
Mynet is developing an
artificial intelligence
content manufacturer!

42. With the introduction of its Chrome
extension in January, the Biryudumkitap, will
now allow us to read the 5 minute passages
with the QR code on the table in the cafe.
Launched in December 2015 and social
initiatives aimed at transforming
Biryudumkitap positive reading habits in
Turkey, most of the book offers a 5-minute
snippets from books in various categories,
including literature to businesses with QR
codes.
You can read passages while
drinking coffee with
„Bıryudumkıtap“ by QR Code!

43. Grabb-It turns a car’s side rear window into
a full-color display, playing location-aware
ads to anyone who might be standing
curbside. They’re currently aiming to work
with rideshare/delivery drivers, enabling
them to make a bit of extra coin while
doing the driving they’re already doing.
As the driver crosses town, the ads can
automatically switch to focus on businesses
nearby. Near the ball park? It might pitch
you on tickets for tonight’s game. Over in
The Mission? It could play an ad about
happy hour at the bar behind you.
Grabb-It wants to turn your
car’s window into a trippy video
billboard