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From Legacy to Cloud
A fairytale… in a few parts
Avi	Deitcher			|	@avideitcher		|	avi@atomicinc.com	|	https://blog.atomicinc.com
From Legacy to Cloud
A fairytale… in a few parts
Avi	Deitcher			|	@avideitcher		|	avi@atomicinc.com	|	https://blog.atomicinc.com
From Legacy to Cloud
A fairytale… in a few parts
Avi	Deitcher			|	@avideitcher		|	avi@atomicinc.com	|	https://blog.atomicinc.com
Who Am I?
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT
10	yrs
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
S t a r t u p s
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
S t a r t u p s
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
S t a r t u p s
Avid	(if	not	very	good)	ice	hockey	player
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
S t a r t u p s
Avid	(if	not	very	good)	ice	hockey	player
Long-time	lover	of	great	engineering…	when	used	to	make	a	real	difference
Avi	Deitcher	avi@atomicinc.com
Who Am I?
Life	in	Tech	Business
Mission-Critical	IT Consulting
10	yrs 12+	yrs
S t a r t u p s
Avid	(if	not	very	good)	ice	hockey	player
		Atomic	Inc:		Generalist	Practitioner		|	Product	:	engineering	:	operations	|	Incentives	and	culture
Long-time	lover	of	great	engineering…	when	used	to	make	a	real	difference
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
The	definition	of	a	fairy-story—what	it	is,	or	what	it	should	be—does	not,	then,	depend	on	any	
definition	or	historical	account	of	elf	or	fairy,	but	upon	the	nature	of	Faërie:	the	Perilous	Realm	
itself,	and	the	air	that	blows	in	that	country.			
	-“On	Fairy-Stories”,	J.R.R.	Tolkien
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
The	definition	of	a	fairy-story—what	it	is,	or	what	it	should	be—does	not,	then,	depend	on	any	
definition	or	historical	account	of	elf	or	fairy,	but	upon	the	nature	of	Faërie:	the	Perilous	Realm	
itself,	and	the	air	that	blows	in	that	country.			
	-“On	Fairy-Stories”,	J.R.R.	Tolkien
A	fairy	tale	is	a	story	for	children	involving	magical	events	and	imaginary	creatures;	a	highly	
improbable	account.	
		-Collins	English	Dictionary
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
The	definition	of	a	fairy-story—what	it	is,	or	what	it	should	be—does	not,	then,	depend	on	any	
definition	or	historical	account	of	elf	or	fairy,	but	upon	the	nature	of	Faërie:	the	Perilous	Realm	
itself,	and	the	air	that	blows	in	that	country.			
	-“On	Fairy-Stories”,	J.R.R.	Tolkien
A	fairy	tale	is	a	story	for	children	involving	magical	events	and	imaginary	creatures;	a	highly	
improbable	account.	
		-Collins	English	Dictionary
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
The	definition	of	a	fairy-story—what	it	is,	or	what	it	should	be—does	not,	then,	depend	on	any	
definition	or	historical	account	of	elf	or	fairy,	but	upon	the	nature	of	Faërie:	the	Perilous	Realm	
itself,	and	the	air	that	blows	in	that	country.			
	-“On	Fairy-Stories”,	J.R.R.	Tolkien
A	fairy	tale	is	a	story	for	children	involving	magical	events	and	imaginary	creatures;	a	highly	
improbable	account.	
		-Collins	English	Dictionary
A	quest	in	which	hero/heroine	overcomes	external	and	internal	challenges	to	achieve	a	goal	of	
individual	and	societal	growth,	a	happy	ending.	
	-Common	definition
Avi	Deitcher	avi@atomicinc.com
What Tales do We Weave?
The	definition	of	a	fairy-story—what	it	is,	or	what	it	should	be—does	not,	then,	depend	on	any	
definition	or	historical	account	of	elf	or	fairy,	but	upon	the	nature	of	Faërie:	the	Perilous	Realm	
itself,	and	the	air	that	blows	in	that	country.			
	-“On	Fairy-Stories”,	J.R.R.	Tolkien
A	fairy	tale	is	a	story	for	children	involving	magical	events	and	imaginary	creatures;	a	highly	
improbable	account.	
		-Collins	English	Dictionary
A	quest	in	which	hero/heroine	overcomes	external	and	internal	challenges	to	achieve	a	goal	of	
individual	and	societal	growth,	a	happy	ending.	
	-Common	definition
Avi	Deitcher	avi@atomicinc.com
Our Heroine
• <100	person	company	
• “Customer	Assistance”	/	“Customer	Engagement”	
• IVR	as	a	service	(“core”)	
• Expanded	into	digital	interaction	(“messaging”),	analytics,	
personalization,	etc.	
• On-premise	and	SaaS
Avi	Deitcher	avi@atomicinc.com
The Quest
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Not	quite…
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Not	quite…
Better	goals
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Not	quite…
Better	goals
Stability
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Not	quite…
Better	goals
Stability
Flexibility
Avi	Deitcher	avi@atomicinc.com
The Quest
Get	baked	goods	to	Grandma?
Not	quite…
Better	goals
Stability
Flexibility Velocity
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
You	have	to	start	somewhere
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
You	have	to	start	somewhere 1. Messaging
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
You	have	to	start	somewhere 1. Messaging
2. Analytics
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
You	have	to	start	somewhere 1. Messaging
2. Analytics
3. Core
Avi	Deitcher	avi@atomicinc.com
Boil the Ocean?
You	have	to	start	somewhere 1. Messaging
2. Analytics
3. Core
4. …
Avi	Deitcher	avi@atomicinc.com
“You find yourself in a room…”
Avi	Deitcher	avi@atomicinc.com
“You find yourself in a room…”
Avi	Deitcher	avi@atomicinc.com
“You find yourself in a room…”
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Balrog Processes
Avi	Deitcher	avi@atomicinc.com
Balrog Processes
• 4+	hour	deployment	meetings!
Avi	Deitcher	avi@atomicinc.com
Balrog Processes
• 4+	hour	deployment	meetings!
• Deployment	artifacts:	war	files,	multi-page	instructions	
• “edit	application.properties	line	25	to	enter	the	IP	of	the	environment-specific	DB	server”	
• “add	the	username	and	password	on	lines	26	and	28	of	application.properties”	
• “restart	app	servers	in	the	following	order”
Avi	Deitcher	avi@atomicinc.com
Balrog Processes
• 4+	hour	deployment	meetings!
• Deployment	artifacts:	war	files,	multi-page	instructions	
• “edit	application.properties	line	25	to	enter	the	IP	of	the	environment-specific	DB	server”	
• “add	the	username	and	password	on	lines	26	and	28	of	application.properties”	
• “restart	app	servers	in	the	following	order”
• 3	sides	*	3	sites	=	9	deployments	for	prod	alone!	
• QA,	UAT,	etc.?
Avi	Deitcher	avi@atomicinc.com
Balrog Processes
• 4+	hour	deployment	meetings!
• Deployment	artifacts:	war	files,	multi-page	instructions	
• “edit	application.properties	line	25	to	enter	the	IP	of	the	environment-specific	DB	server”	
• “add	the	username	and	password	on	lines	26	and	28	of	application.properties”	
• “restart	app	servers	in	the	following	order”
• 3	sides	*	3	sites	=	9	deployments	for	prod	alone!	
• QA,	UAT,	etc.?
• Anyone	want	to	run	it	locally?
Avi	Deitcher	avi@atomicinc.com
When Black Holes Collide
Monolithic	Software	
• Buggy	deployments	
• Impossible	to	test	
• Slow	development
Manual	Deployment	
• Errors	
• Long	nights	
• Impossible	to	verify	
• Delayed	and	riskier	deployments
Avi	Deitcher	avi@atomicinc.com
When Black Holes Collide
Monolithic	Software	
• Buggy	deployments	
• Impossible	to	test	
• Slow	development
Manual	Deployment	
• Errors	
• Long	nights	
• Impossible	to	verify	
• Delayed	and	riskier	deployments
Unsustainable!
Avi	Deitcher	avi@atomicinc.com
Where is Neverland?
• Independent	services	
• Development	
• Deployment	
• Scale	
• Fully	automated	testing	
• Monthly	 	Daily	 	Hourly	 	(lim	→	1/∞)	release	cycle	
• Identical	artifacts+config	across	all	environments	laptop	through	to	prod	
• Self-healing
Avi	Deitcher	avi@atomicinc.com
Where is Neverland?
• Independent	services	
• Development	
• Deployment	
• Scale	
• Fully	automated	testing	
• Monthly	 	Daily	 	Hourly	 	(lim	→	1/∞)	release	cycle	
• Identical	artifacts+config	across	all	environments	laptop	through	to	prod	
• Self-healing
Mission:	Customers	work	and	employees	sleep
Avi	Deitcher	avi@atomicinc.com
Eden’s Geography
Infrastructure
Services
Road	Traveled Culture
Avi	Deitcher	avi@atomicinc.com
Ownership
Avi	Deitcher	avi@atomicinc.com
Ownership
Infrastructure	
• Manage	/	maintain	underlying	
infrastructure	
• AWS-centric	
• Infrastructure	as	Code…	only	
• CLIs	and	consoles	
• No	app	deploys!	
• Expose	app	orchestration	service	to	
developers
Avi	Deitcher	avi@atomicinc.com
Ownership
Infrastructure	
• Manage	/	maintain	underlying	
infrastructure	
• AWS-centric	
• Infrastructure	as	Code…	only	
• CLIs	and	consoles	
• No	app	deploys!	
• Expose	app	orchestration	service	to	
developers
Application	Development	
• Engineer	&	operate	services	
• Testing,	config	files	
• Individual	services	
• Leverage	app	orchestration	service	
provided	by	infrastructure	
• 99.99%	agnostic	where	orchestration	
runs
Avi	Deitcher	avi@atomicinc.com
Ownership
Infrastructure	
• Manage	/	maintain	underlying	
infrastructure	
• AWS-centric	
• Infrastructure	as	Code…	only	
• CLIs	and	consoles	
• No	app	deploys!	
• Expose	app	orchestration	service	to	
developers
Application	Development	
• Engineer	&	operate	services	
• Testing,	config	files	
• Individual	services	
• Leverage	app	orchestration	service	
provided	by	infrastructure	
• 99.99%	agnostic	where	orchestration	
runs
Clear	lines	of	responsibility	
Everyone	engineers	and	operates	their	parts
Avi	Deitcher	avi@atomicinc.com
Process of Change
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Build					samples	and	templates
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Build					samples	and	templates
Deploy					proof	of	concept	with	zero	usage	of	real	services
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Build					samples	and	templates
Deploy					proof	of	concept	with	zero	usage	of	real	services
Prototype					small	sub-project
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Build					samples	and	templates
Deploy					proof	of	concept	with	zero	usage	of	real	services
Prototype					small	sub-project
Convert					larger	project
Avi	Deitcher	avi@atomicinc.com
Process of Change
Learn					the	business	and	technology
Agree					together	on	toolset	and	process
Build					samples	and	templates
Deploy					proof	of	concept	with	zero	usage	of	real	services
Prototype					small	sub-project
Convert					larger	project
Expand					the	beachhead
Avi	Deitcher	avi@atomicinc.com
Proof of Concept
Avi	Deitcher	avi@atomicinc.com
What’s in the Toolbox?
Applications
Infrastructure
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
• When	one	project	gets	killed…
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
• When	one	project	gets	killed…
								…	how	happy	are	you	that	you	designed	it	correctly?
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
• When	one	project	gets	killed…
								…	how	happy	are	you	that	you	designed	it	correctly?
								…	analytics	to	the	rescue!	(or	the	other	way	‘round?)
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
• When	one	project	gets	killed…
								…	how	happy	are	you	that	you	designed	it	correctly?
								…	analytics	to	the	rescue!	(or	the	other	way	‘round?)
• Infrastructure	
• Modular	infrastructure	prep		
• 3	terraform	modules	–	vpc,	vpn,	kubernetes	
• Makefiles	and	scripts	to	build/leverage	CAs,	ssh,	keys,	FQDNs	
• We	had	to	change	nothing
Avi	Deitcher	avi@atomicinc.com
Who’s Afraid of the Big Bad Wolf?
• When	one	project	gets	killed…
								…	how	happy	are	you	that	you	designed	it	correctly?
								…	analytics	to	the	rescue!	(or	the	other	way	‘round?)
• Infrastructure	
• Modular	infrastructure	prep		
• 3	terraform	modules	–	vpc,	vpn,	kubernetes	
• Makefiles	and	scripts	to	build/leverage	CAs,	ssh,	keys,	FQDNs	
• We	had	to	change	nothing
• Application	
• Same	templates,	same	concepts	
• Same	CI/CD
Avi	Deitcher	avi@atomicinc.com
Proof is in the
Avi	Deitcher	avi@atomicinc.com
Proof is in the
Avi	Deitcher	avi@atomicinc.com
Proof is in the
Avi	Deitcher	avi@atomicinc.com
Proof is in the
Hard	to	deploy
Avi	Deitcher	avi@atomicinc.com
Proof is in the
Hard	to	deploy
Hard	to	deploy	in	cluster
Avi	Deitcher	avi@atomicinc.com
Proof is in the
PodA
PodB
PodC
PodD
Hard	to	deploy
Hard	to	deploy	in	cluster
Hard	to	configure	for	cluster	services
Avi	Deitcher	avi@atomicinc.com
Proof is in the
PodA
PodB
PodC
PodD
External	R
External	S External	T
Hard	to	deploy
Hard	to	deploy	in	cluster
Hard	to	configure	for	cluster	services
Brutal	to	configure	for	simultaneous		
																																									internal	and	external	access
Avi	Deitcher	avi@atomicinc.com
Proof is in the
PodA
PodB
PodC
PodD
External	R
External	S External	T
Hard	to	deploy
Hard	to	deploy	in	cluster
Hard	to	configure	for	cluster	services
Brutal	to	configure	for	simultaneous		
																																									internal	and	external	access
Easier	to	deliver	short-term	as	standalone
Avi	Deitcher	avi@atomicinc.com
Proof is in the
“I	want	just	another	cluster	service!”
PodA
PodB
PodC
PodD
External	R
External	S External	T
Hard	to	deploy
Hard	to	deploy	in	cluster
Hard	to	configure	for	cluster	services
Brutal	to	configure	for	simultaneous		
																																									internal	and	external	access
Easier	to	deliver	short-term	as	standalone
Avi	Deitcher	avi@atomicinc.com
Takeaways
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
• Take	your	time,	build	your	way	up
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
• Take	your	time,	build	your	way	up
• Never	expect	your	team	to	be	where	you	are,	or	
to	be	all	on	the	same	page
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
• Take	your	time,	build	your	way	up
• Never	expect	your	team	to	be	where	you	are,	or	
to	be	all	on	the	same	page
• Learn	their	pain,	learn	the	existing	technology	
and	business,	gain	respect	by	respecting	them
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
• Take	your	time,	build	your	way	up
• Never	expect	your	team	to	be	where	you	are,	or	
to	be	all	on	the	same	page
• Learn	their	pain,	learn	the	existing	technology	
and	business,	gain	respect	by	respecting	them
• Involve	the	team	in	the	process;	it	matters	as	
much	as	the	outcome	
• Make	sure	people	really	get	the	“why”	(“First	90	
Days”)	
• Get	good	sponsors	
• Find	your	champions	(allies)	
• Choose	your	battles,	accept	that	some	things	
have	to	be	“good	enough”
Avi	Deitcher	avi@atomicinc.com
Takeaways
• Number	one	thing	you	are	changing	is	culture
• Number	two	thing	you	are	changing	is	culture
• Number	three	thing	you	are	changing	is	lives
• Take	your	time,	build	your	way	up
• Never	expect	your	team	to	be	where	you	are,	or	
to	be	all	on	the	same	page
• Learn	their	pain,	learn	the	existing	technology	
and	business,	gain	respect	by	respecting	them
• Involve	the	team	in	the	process;	it	matters	as	
much	as	the	outcome	
• Make	sure	people	really	get	the	“why”	(“First	90	
Days”)	
• Get	good	sponsors	
• Find	your	champions	(allies)	
• Choose	your	battles,	accept	that	some	things	
have	to	be	“good	enough”
Technology	takeaways?	
• Choose	your	toolset	well	
• Expect	issues;	the	technology	is	not	turnkey	or	fully	mature…	but	what	technology	is?	
• Architecture	matters	
• Details?
Questions	and	assistance:	
@avideitcher							avi@atomicinc.com

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