Introduction to the GetJar Pay-Per-Download System and tips on running successful PPD Campaigns

1. Introduction to PPD – the Pay-per-Download system

2. Agenda Why PPD ? PPD Vs Traditional CPM Campaigns What is PPD ? PPD Ads on Website and Mobile Site How to create a PPD campaign Tips for successful PPD Campaigns Q & A Confidential 2

3. Why PPD ? Improving App visibility and discoverability. Easily promote your app across different countries and handsets. Lets you control your marketing budget, set daily spend limits and Bid for individual downloads. Bid system ensures fair pricing policy (1 cent more than next highest bidder, not your max CPD bid) Effective way to selectively promote your app to selected platforms and countries. Confidential 3

4. GetJar Pay per Download is at least 4x Lower Cost than CPC Ads. Ad Network Cost Per Click GetJar Pay Per Download Pay only when download starts

5. What is PPD ? Confidential 5 Pay-Per-Download – AD campaigns for promoting your app. High visibility on the front page of the mobile site and website. Easy to attract the user with appealing AD messages and graphics. Can improve product discovery easily by a factor of 10x. Proven to be 4x more effective than other Ad-mediums.

6. PPD Ads on Mobile Site Confidential 6

7. PPD Ads on Web Site Confidential 7

8. PPD Ads on Web Site – Category Page Confidential 8

9. PPD Ads on Web site – Product Page Confidential 9

10. How to create a PPD Campaign Confidential 10 Login to your developer account, navigate to “Promote” tab.

11. Creating a PPD Campaign (continued) Confidential 11

12. Creating a PPD Campaign (continued) Confidential 12

13. Tips for successful AD Campaigns Confidential 13 Create multiple campaigns. Go after your targeted audience. Create multiple campaigns, use multiple marketing messages. Run campaigns with bids up to $0.20 CPD for countries like USA, UK, Canada and Europe. Run campaigns with lower bids covering other countries. Start with many campaigns, observe the stats and performance and taper down to a few.

14. Tips for successful AD Campaigns Confidential 14 Use appealing Marketing messages. Clearly define the product appeal to the user. Identify power-words or key-words and use them liberally. Experiment with a set of different marketing messages. Use the Promotion Reports to observe trends. Max bid and amount we charge should be comfortably spaced. Observe trend in downloads as bid goes up or down.

15. Questions / Comments Confidential 15 Thank You !! Deepak Lakshmanan (deepak@getjar.com) developer-support@getjar.com