2. Tourism is the travel for recreational (fun), leisure
(rest), family or business purposes, usually of a
limited duration.
3. Tourism is commonly associated with trans-national
travel, but may also refer to travel to another location
within the same country.
Temporary, short-term movement of people to destination
outside their resident places.
4. The World Tourism Organization defines
tourists as people “traveling to and staying in
places outside their usual environment for
not more than one consecutive year for
leisure, business and other purposes”.
5. Domestic Tourism:
Domestic tourism is tourism involving residents of one
country traveling only within that country.
Inbound Tourism:
Incoming tourism is also known as 'inbound tourism'.
Incoming tourism means travelers arriving in different
countries from their own.
Outbound Tourism:
Outbound tourism refers to residents to travel outside
their home country.
6. Tourism is the largest service industry in
India, with a contribution of 6.23% to the
national GDP and 8.78% of the total
employment in India.
India witnesses more than 5 million annual
foreign tourist arrivals and 562 million
domestic tourism visits.
The tourism industry in India generated
about US$100 billion in 2008 and that is
expected to increase to US$275.5 billion by
2018 at a 9.4% annual growth rate.
7. As the production and consumption
experiences are inseparable, it is impossible
to sample a tourism service before purchase.
Marketing of tourism is based on
◦ Trust
◦ Relationship
◦ Delivering value
8. History Tourism
Adventure Tourism
Medical Tourism
Eco System
Cultural Tourism
Pilgrimage Tourism
Spiritual Tourism
Beach Tourism
9. Maharashtra
Tamil Nadu
Delhi
Uttar-Pradesh
Rajasthan
West Bengal
Bihar
Kerala
Karnataka
Himachal Pradesh
10. Uttar Pradesh
Andhra Pradesh
Tamil Nadu
Karnataka
Maharashtra
Madhya Pradesh
Rajasthan
Uttarakhand
West Bengal
Gujarat
11.
12.
13. It is located near Leh in beautiful Ladakh is known to
possess strong magnetic properties which have the
strength to pull cars up-hill.
14. It is a village located about 35 km from Ahmednagar of
Maharashtra. The uniqueness of this small village is that none of the
houses in this village has doors or even a door frame, including the
commercial buildings, schools etc for safety.
19. In the year 2002, the Government of India announced a New
Tourism Policy.
The policy is built around the 7-S Mantra of -
• SWAAGAT (WELCOME)
• SOOCHANAA (INFORMATION)
• SUVIDHAA (FACILITATION)
• SURAKSHAA (SECURITY)
• SAHYOG (COOPERATION)
• SANRACHNAA (INFRASTRUCTURE)
• SAFAAI (CLEANLINESS)
20.
21. The 3 major sub industries in travel &
tourism development are-
I. Tour Operators & Travel agents
II. Hotels and caterers
III. Transportation
The other peripheral elements include-
I. Insurance
II. Entertainment
III. Shopping
22. Income Level
More Time for Leisure
Globalization
Improved transport systems
Education
23. The industry is multi- segment one and
essentially includes 3 elements-
Attraction of the destination
Facilities at the destination
Accessibility and transportation to the
destination
25. Intangibility
Service oriented industries like travel and
tourism, strive towards converting the
intangible product into an experience that
customer will value and cherish.
Variability
Offering the same quality of service each time
a customer interacts with the service
marketing brand( which helps in image
building).
26. Inseparability
Tourism is a service in the true sense,
because of its unique features.
Prospective customers have to travel to the
destination to experience the place; and a
trail or sampling or test drive is not possible
before purchase.
28. Travel companies design tour packages
covering a wide range of tourist attractions at
different prices to attract diverse target
segments
29.
30. Incredible India campaign
Advertisements in BAFTA, Grammy,
Oscarsand major European channels.
Major components of promotion
Advertising
Public relations
Publicity
Word of mouth
31.
32. The world has become a global village.
In recent times the concept of place has
transformed tremendously as bookings can
be made from anywhere online.
33. People in the travel and tourism industry like
travel agents, tourist guides, hotel and
restaurant staff, transport personnel play an
important role in brand building and
customer satisfaction.
34. Detailed and well documented procedures for
addressing every situation and service
context supported by infrastructure and IT
systems provide consistent and good quality
service.
35. Good customer experience is
extremely important for
generating repeat business and
also business from new customer
trough positive wor-of-mouth.
36. Country of rich heritage and traditions having a vast and
varied history.
Places of ancient civilization and settlements dating back to
several centuries present in India.
Unity in Diversity i.e.. Multicultural people staying together in
the same country.
One of the fastest growing economies of the world.
India has been maintaining good and cordial relationship with
different countries which helps the people of those countries to
get the visas easily to visit India.
37. Insufficient standard hotels in the country leading to the
problem of accommodation for the visiting tourists.
Lack of proper infrastructure.
Poor health, lack of hygiene and proper sanitation among
majority of people especially in the rural parts of the country.
Incidents of local people harassing and torturing the visiting
tourists especially the foreign tourists in different parts of the
country.
38. Terrorism- Incidents like 26/11, 11/7 have an impact on the
psyche of the visiting tourists.
These incidents dramatically reduces the foreign tourist
arrivals in India.
The increasing Naxalite activities and constant Maoist attacks
in the country is not helping the cause either.
Diseases in recent years such as Dengue, Chikungunya and
Swine Flu are causing the tourists to stay away from visiting
different parts of the country.
Increasing competition from other exotic countries. Ex-
Singapore, Hong Kong etc.
39. Scope of marketing in tourism
Lot of tourism places are not
discovered by tourism companies,
if marketed will add to the
revenue.
