What is IP Valuation,Why Value Your IP,Who is interested,IP Valuation methodology,Why choose ITAG for IP Valuation and ITAG's IP Valuation process

1. -UNLOCKING THE HIDDEN
VALUE OF YOUR IP by
IP VALUATION

2. ABOUT ITAG BUSINESS SOLUTIONS LTD
ITAG is a one stop solution for all kinds of intellectual property
related services. It is a Knowledge Process Outsourcing (KPO)
company specializing in all spheres of IP management from filing
to commercialization. It is an advisory firm that interalia specializes
in IP Valuation, Licensing and Technology Transfer (VLTT) with
offices across India having registered office at Hyderabad and
operational head quarter at Kolkata. We have served a range of
clients from Fortune 500 corporations to start up companies in
industries across the world. Our clients and their advisors rely on
our premier expertise, deep industry knowledge and unparallel
responsiveness on complex financial matters with assured quality
at a competitive fee.

3. IP VALUATION
• It is a method/ process to
leverage Intellectual Property
to grow the business.
• To understand the potential of
Intellectual Property,
estimation of its value
becomes important
• Value of IP=Price of IP

4. WHY VALUE YOUR IP?
 Strategic Decision Making
 Transaction support-supporting
licensing and technology transfer
 Dispute Resolution-support and expert
testimony
 Use of IP assets as collateral for
raising capital
 Tax Regulation and transfer pricing
 Accounting Regulation and IFRS
reporting

5. • Licensees, Franchisees
• IP Litigators
• Investors
• Shareholders
• Investment Bankers
• IPO Specialists
• Merger & Acquisition Interests
• Tax Authorities
• Internal asset Managers
• International affiliates
• The Media
• Other Stakeholders
WHO IS INTERESTED ?

6. IP VALUATION METHODOLOGY
Valuing IP and other intangible assets requires an understanding
of various approaches and methodologies that are available,
acceptable and appropriate given the type of assets being
valued and underlying purpose of the valuation. As such, we
draw from a variety of analytical techniques including:
• Cost-based approaches
• Market based approaches
• Income based approaches
• Decision-tree analysis
• Discounted cash flows
• Monte Carlo simulations
• Real Options pricing
• Relief from royalty
• 25% Rule Of Thumb

7. WHY CHOOSE ITAG FOR IP VALUATION?
 Our motive is to manage intellectual property which we do with the
• IP Identification
• IP Protection
• IP Commercialization
• IP Valuation
 Our approach is to work openly, collaboratively and flexibly with
clients and we will always reveal the details of our modelling and
analysis. This means our clients always understand what lies
behind ‘the number’.
 Our IP rating of the brand and other Company IP assets
considered factors including the risks and strengths of each IP
asset being valued.
 The Company was able to get the most significant IP asset (the
brand) value on their Balance Sheet and avoid the collateral
damage, an impact of a decline of the credit rating of the
Company.

8. When a company has
indicated interest for
licensing the invention of
ITAG Client
Call or meeting between
both parties to discuss
each others
requirement
Price
negotiation
begins.
Disclose information
about invention using
NDA
Company
evaluates invention
When the price and
term are agreed.
If the buyer company is
convinced then Second
round of meeting is
arranged by ITAG
ITAG would
arrange a
meeting/call with
the client.
ITAG would assist
the client during
the meeting
session .
ITAG legal team can
assist the client in
drafting the
licensing
agreement/ Patent
Purchase
Agreement
ITAG IP valuation
team would assist the
client to fix the price
of the invention.
Our IP Valuation/Licensing/TT Process
Selling
Licensing

9. THANK YOU
ANY QUESTIONS?
PLEASE FEEL FREE TO CONTACT US
EMAIL ID: info@vltt.in
WEBSITE: www.vltt.in/www.itagbs.com

10. THANK YOU
ANY QUESTIONS?
PLEASE FEEL FREE TO CONTACT US
EMAIL ID: info@vltt.in
WEBSITE: www.vltt.in/www.itagbs.com