University of Redlands Symposium 2018
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The document summarizes a presentation by Dawn Wright on communicating science to non-experts. Some key points: - Scientists need to better communicate their work to policymakers, as less than 2% of US Congress has a science background. Stories are persuasive ways to share data. - Training is needed for future generations of scientists to engage with the media, policymakers, and the public through outreach, blogs, etc. This can benefit scientists' careers. - An example showed communicating climate change health risks to policymakers could help prepare for disease outbreaks and reduce emissions through informed policy. - Resources like COMPASS and Trellis aim to help scientists better share their work and make an impact through
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University of Redlands Symposium 2018
- 1. University of Redlands Spatial Learning, Research, and Community Service Symposium March 28, 2018 The Courage to Communicate Dawn Wright, Ph.D. Esri Chief Scientist
- 3. The Age of Science . . . next 40yrs past 400yrs less than 2% of U.S. congress has science background or training Shawn Otto, Fool Me Twice: Fighting the Assault on Science in America, 2011
- 4. Background Supporting Details Result COMPASS, 2011 Policy MakersScientists
- 5. “Once upon a time . . .”
- 6. “Stories are data with a soul . . . persuasive and memorable.” Nancy Baron | Director of Science Outreach COMPASS Science Communication, Inc.
- 7. Training Future Generations… Graduate training in science communication
- 8. Training Future Generations… Workshops on confronting the media, engaging in policy, strategic thinking
- 9. Training Future Generations… Encouraging students to engage in K-12 outreach, new media, blogging, etc.
- 11. Audience: Policy-makers? Journalists? General Public? Benefits? Problem? From Patz et al., Nature, 2005 So What? Solution Issue
- 13. Audience: Policy-makers Benefits? • Predict and prevent disease outbreaks • Lessen the impact of future epidemics Problem? A warmer world is a sicker world. Warming allows diseases to spread further, develop faster, become more severe. From Patz et al., Nature, 2005 So What? This is one of the most significant impacts of global warming, but we’ve paid little attention to it. We are not prepared for the future. Solution • Short-term: Prepare lines of defense (research, disease protocols) • Long-term: Reduce emissions (monitor) Climate change is triggering disease epidemics.
- 16. Work used to be a place
- 19. https://www.compassscicomm.org/single-post/2013/11/12/Re-Energizing-Your-Work-And-Your-Life Graphic from Harvard Business Review“Manage Your Energy, Not Your Time”
- 20. “Dissemination active” scientists have higher publication values (p<0.3) Jensen et al. (2008). Scientists who engage with society perform better academically, Science & Public Policy, 7(35): 527-541
- 21. “Dissemination activities compel scientists to open up their horizons to discuss with people having other points of view... which could improve their academic research.” Hellmann and Williams, AAAS 2013 Jensen et al. (2008). Scientists who engage with society perform better academically, Science & Public Policy, 7(35): 527-541
- 22. “Most of us go to our graves with our music still inside of us.” –Oliver Wendall Holmes With thanks to Karen McLeod, COMPASS
- 23. Don’t Be Afraid… To Show Your Zany Side … Built by Dawn, 3800+ pieces Built by Dawn lookslikescience.tumblr.com
- 24. You Never Know… What the Impact Will Be … Created by Joseph Kinyon GIS Manager, Sonoma Land Trust L/V Dawn Wright, Created by Wilbert McKinley for 2017 Philly Brickfest, TeachFleet Youth Program Courtesy of Martin Bloxham, Barefoot Thinking
- 25. Courage to Communicate Treasure Trove of Helpful Resources Managing Energy, Not Time Dawn Wright Email: dwright@esri.com Twitter: @deepseadawn esriurl.com/scicomm
Notas do Editor
- As International Women’s Month comes to a close …
- 40/400 refers to both basic AND applied (or use-inspired) science This is expanded upon greatly by Shawn Otto, CEO and Cofounder of ScienceDebate.org and author of Fool Me Twice: Fighting the Assault on Science in America: “We are poised over the next 40 years to create as much new knowledge as we have in the past 400 years. At the same time, our major unresolved policy problems, from climate change to science education to biodiversity loss, increasingly revolve around science, while less than 2 percent of Congress has any professional background in it. As a result, we are becoming increasingly paralyzed at the science gap—the gap between science and democracy. Can democracy survive as a means of self-governance in an age of science?”
- Scientists need to invert their mode and progression of communication (left triangle shows what we would communicate in a scientific paper, which is not what a policy maker (or journalist for that matter) will receive well or understand. Scientists want to explain how the world works but policy-makers needs us to inform their decision, and we can inform their decision by telling them a good story. Journalists want us to tell them a good story too.
- We MAY get maps, we often DON’T get graphs, but we ALL understand a good story. “People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…”
- As such, to connect with communities and inspire action toward resilience, ocean scientists and data scientists MUST tell their STORY and the importance of that story
- As such, to connect with communities and inspire action toward resilience, ocean scientists and data scientists MUST tell their STORY and the importance of that story
- Introduce concept of the Message box as taught by COMPASS and in Nancy Baron’s book, Escape from the Ivory Tower, http://www.escapefromtheivorytower.com/about/author --------- “The message box is a tool to help you organize your thoughts and identify key points. It is designed to be flexible – you can use it to help structure a presentation, organize a lecture, outline a proposal or prepare for an interview. Your audience – a journalist, colleagues at a professional meeting or a group of second graders – can only absorb a limited amount of information. Your goal as an effective communicator is to identify the information that is critical to your audience. What really matters to them? What do they need to know? Distill your information into concise messages by answering the following questions: Problem? What is the main problem, conflict, or decision to be made? So What? Why does this matter to my listener? Solutions? What actions do I want my listener to take or support? Benefits? How would my listener benefit by resolving this problem? Consider these questions as your starting point. If the questions don’t exactly apply, rework them to get at the heart of your story. Keep asking yourself: So What? Why? Always keep your audience’s needs in mind. Pare down your ideas so that each of these four questions can be answered in one or two concise sentences. If you still have a paragraph, keep working. Once you have honed in on your key points, list anecdotes, sound bites, and facts that reinforce your messages. The principle is easy but it takes time to develop messages that work for you and your audience. Keep working to refine your messages, and keep practicing your delivery - both will evolve and get better over time.”
- A 7-page journal article in Nature, obviously for a scientific audience but on a topic clearly important to both science, and beyond, the Ivory Tower to society…. Patz JA, Campbell-Lendrum D, Holloway T, Foley, JA. Impact of regional climate change on human health. Nature 2005; 438:310-317.
- … simplified to a message box that a policy-maker can quickly understand, and hopefully act upon Patz JA, Campbell-Lendrum D, Holloway T, Foley, JA. Impact of regional climate change on human health. Nature 2005; 438:310-317.
- As such, to connect with communities and inspire action toward resilience, ocean scientists and data scientists MUST tell their STORY and the importance of that story
- As such, to connect with communities and inspire action toward resilience, ocean scientists and data scientists MUST tell their STORY and the importance of that story
- Hence we face the tyrrany of time, and perhaps how to manage that time I want to say a few extra words about this because one thing that did NOT change when I left academia is the amount of time I’m spending at work. It’s still the same time but spent doing different things, which is exhilarating. In dealing with this tyranny, is it a matter of just saying “no”? Emilie Aries, CEO of the professional training organization “Bossed Up” to empower women to embrace the “Power of No” as an alternative to the burnout culture On the flip side Hollywood producer Shonda Rhimes (creator of Grey’s Anatomy, Scandal, exec prod of How to Get Away w/Murder) describes in her memoir “The Year of Yes” how she resolved to say YES to everything that scared her (e.g., giving an interview, making ANY kind of public appearance, let alone speaking in front of large groups), to build her confidence As usual, we each have to strike our own BALANCE.
- “The resource we tend to under-appreciate and that isn’t limiting (although it might feel that way) is our energy. Our personal energy – within our bodies, minds, and spirits – is renewable. But, we have to invest in renewing it.” Karen McLeod, COMPASS Blog, https://www.compassscicomm.org/single-post/2013/11/12/Re-Energizing-Your-Work-And-Your-Life
- “We have much to learn from our colleagues in the business world where energy management is taking off and yielding results. It shows positive impacts on both productivity and performance (not to mention happiness and well-being). I find this incredibly motivating (and slightly terrifying). If I’m going to effect change in the world, I need to prioritize self-care and let go of the worry that bogs me down.” Karen McLeod, COMPASS Blog, http://compassblogs.org/blog/2013/11/12/re-energizing/
- “We have much to learn from our colleagues in the business world where energy management is taking off and yielding results. It shows positive impacts on both productivity and performance (not to mention happiness and well-being). I find this incredibly motivating (and slightly terrifying). If I’m going to effect change in the world, I need to prioritize self-care and let go of the worry that bogs me down.” Karen McLeod, COMPASS Blog, http://compassblogs.org/blog/2013/11/12/re-energizing/
- “We have much to learn from our colleagues in the business world where energy management is taking off and yielding results. It shows positive impacts on both productivity and performance (not to mention happiness and well-being). I find this incredibly motivating (and slightly terrifying). If I’m going to effect change in the world, I need to prioritize self-care and let go of the worry that bogs me down.” Karen McLeod, COMPASS Blog, http://compassblogs.org/blog/2013/11/12/re-energizing/