objectives pricing strategy business model future plans services to employees car categories conclusion

1. TAXI WARS UBER VS OLA

2. UBER
Industry Transportation,
delivery(commerce)
Type Privately held company
Founded March 2009
Founders Travis kalanick
Garrett camp
Headquarters San francisco, California,
united states
Key people Ronald shugar (chairman)
Dara khosrowshahi (CEO)
Subsidiaries Uber eats
Jump bikes, otto
Services Vehicle for hire , Meal
delivery, parcel delivery

3. UBER LEADESHIP TEAM
Dara Khosrowshahi (CEO)Travis Kalanick (Founder) Garrett Camp (Founder)
Pradeep Parameswaran (Indian Head)

4. OLA
Industry Transportation, Delivery
(Commerce)
Type Private
Founded 3 December 2010 In Mumbai,
India
Founders Bhavish Aggarwal
Ankit Bhati
Headquarters Bangalore, Karnataka, India
Area Served India, Australia, New Zealand, Uk
(169+ Cities)
Services Vehicle For Hire
Delivery (commerce)
Subsidiaries Foodpanda India

5. OLA LEADERSHIP TEAM
Bhavish Aggarwal (co- founder and CEO)Ankit Bhati (founder and CTO)

6. OBJECTIVES
OLA UBER
The Goal Is To Bring
Convenience And
Standardization To
Consumers Booking Car
Rentals And Cab Services.
Create The World’s Biggest
Taxi Network.
Create The World’s Biggest
P2p Logistics Platform.
Shift From 100% Human-
driven Logistics To 100%
Machine – Driven Logistics.

7. MARKET SHARE

8. CAR CATEGORIES
OLA UBER
• Auto
• Micro
• Mini
• Share
• Bike
• Prime Sedan
• Prime Suv
• Prime Exec
• Lux
• E-Rick
• kaali Peeli
• Uber Auto
• Moto
• Pool
• Uber Go
• Premier
• Hire X
• Hire Go

9. SERVICES TO CUSTOMER
OLA UBER
• Ola Select (Membership
Benefits)
• Ola Fleet
• Advance Booking
• No Cancellation Fee
• Ola Money
• Rentals & Outstations
• Free Wi-fi
• For More Devices
• Cab For Every Pocket
• Ola Corporate
• Ride Pass
• Free Trips
• Cash Payment
• Cash Less Payments
• Cab For Every Pocket

10. CAB DRIVER’S PAYMENT SYSTEM
OLA UBER
• Provide per day rent
• A driver has to take at least
7 ride in 12 hours
• No ride is to be rejected
• Rs 250 fine for each ride
cancelled by the driver.
• Average ola cabs taxi driver
monthly pay in India is
approximately rs. 11,727,
which is 17% below the
national average
• Provide per hour fix rent
• A driver has to take at least
1 ride in every 2 hours
• No ride is to be rejected
• No fine for rejection but
guaranteed scheme for those
hours collapse
• Uber driver is being paid
between rs. 45,000 and
rs.90,000 per month

11. PRICING STRATEGY
OLA UBER
Peak Pricing Strategy
(Prices are increased due to
increase in demand in peak
hours)
Price Discrimination
Strategy
-Surge Pricing Strategy.
(Classic supply and
demand
problem)
-Strategy To Maximize How
Much Are Consumers
Willing
To Spend.

12. BUSINESS MODEL CANVAS

13. BUSINESS MODEL CANVAS OF OLA
Key
partners
• Private taxi
owner
•Car
companies
•Mobile
wallet
companies
•Event
organizers,
hotel etc
•Driving
school
Key
activities
•Marketing(of
f &on)
• Safe rides
& on time
• RTO norms
• Raise funds
Value
proposition
End user
• Safety rides
•Accurate
time
•Cashless
rides
Cab drivers
• Assured
booking &
more earning
•Worry free
maintenance
Customer
relationship
• Offers
• Referrals
• Promotional
offers
• Feedback
Customer
segments
• Regular
commuters
• Families
• Business
people
• Corporate
• Office goersKey
resources
• Trained
drivers
• Account
vehicle
booking
•Sales,
marketing
Channels
• Mobile
application
• SMS
service
• Email
notification
Revenue
streams
• Ride based
commission
• In car
advertisemen
t
• Peak time
commission
Cost
structure
• Marketing
•Office space
& resources
•Staff

14. BUSINESS MODEL CANVAS OF UBER
Key
partners
• Payment
processors
• Map tech
companies
• Investors
Key
activities
• Platform
dev & maint
• Marketing &
ads
• Hiring
drivers
•Operations
Value
proposition
• Platform to
connect
riders with
drivers
• Easiest way
around
• Anywhere,
anytime
• Low cost
luxury
• Various
levels of
service
• Earn more
money when
you want
Customer
relationship
• Rating
system
Customer
segment
• Riders:
people who
need a ride
• Drivers:
people who
want to earn
money
drivingKey
resources
• Tech
platform
•Driver
network
• Talented
employees
•Brand
Channels
• Uber app Revenue
streams
• $/Km or
mile
•Surge
pricing
Cost
structure
• Employee
payroll
• Driver
payouts
•Legal fee
•Marketing
•Tech

15. SOCIAL MEDIA REPORT

19. FUTURE PLANS
Ola Uber
 To reach 50 global cities
 Plans grocery delivery biz
relaunch in early 2019
 To provide ola money
postpaid
 To expand the company into
buses, bikes, and all forms of
transportation.
 Uber India plans to expand
its service beyond 31 cities
 Plans IPO in 2019, wants to
be ‘Amazon for transportation’

20. ACHIEVEMENTS

21. ACHIEVEMENTS OF OLA
CNG CAB
INITIATOR
BEST
START UP
(JUNE
2013)
EMPOWER
PRAGATI
AWARD
MBILLION AWARD
Under category of south
Asian travel & tourism
Award
BILLION DOLLAR CLUB
RS. 6100 CR INVESTMENT
2015, TATA INVESTMEN
CONSUMER INTERNET
COMPANY BY VCCIRCE
ANNUAL AWARD 2015
Bhavish Aggarwal
Wins Entrepreneur
Award For Corporate
Excellence

22. ACHIEVEMENTS OF UBER
BEST
COMPANY
PERKS AND
BENEFITS
AMERICAN
GRAPHIC
DESIGN
AWARDS
SUMMIT
CREATIVE
AWARDS
AMERICAN CORPORATE
IDENTITY AWARDS
HERMES CREATIVE AWARDS
BEST CEO AWARD
TOP RATED
ENGINEERING
TEAM

23. CONCLUSION
Parameter Ola Uber
No. Of Employees 6000 16000
Reach 169+ Cities Worldwide, 785
Metropolitan Areas
29 Cities In India
Advance Booking Yes No
Cancellation Fee No Yes
Pricing Strategy Peek Pricing Surge Pricing
Payment Option Ola Money Paytm, UPI, Credit
Or Debit Card, Jio
Money
Market Sharing 56.2% (In India) 39.6% (In India) All the data of this PPT is secondary , and has been taken from
economictimes.indiatimes.com, gizmodo, thenational.ae, whizsky.com,
Wikipedia, financial express, m.businesstoday.in, Quora etc.

24. THANK YOU
By Deepika Parwani