The presentation done on new product development in marketing and it is base on Kachchh Gujarat food , clothing ,, Hand work from local areas etc and all this items available in one roof ... in a mall
3. The general belief about Kachchh that it is Desert Area, but
originally it is unique combination of “3D-desert distance
and drought”
With this geographical uniqueness it has a distinct features
that is its traditional “KACHCHH CULTURE”
With a view to highlighting the unexplored Kutchi Art, we
have decided to create a new platform
Objective:-
4. On the basis of Income-
Upper-Middle Class
Upper Class
Middle Class
Segmentation
5. Divided into 3 categories:-
Non-Kutchi’s
Foreigners
NRI’s
Targeting
6. When they think about Kutch Culture and art they
must think about our Mall
We want to be a one of the superior brand which
replaced the attraction of entire Kutch Tourism
Trust is a key factor for us to sustain in the market, so
our strategy will be interaction
Positioning
28. Pricing
Ground Floor:-
Items:- Snacks &
Speciality
Range:- Rs.5 to Rs.50
Strategy:- Market Price
First Floor:-
Items:- Kutchi Kala
Range:- Rs.200 to
Rs.75000
Strategy:- According to
the Value of Art, high
pricing will reflect our
brand superiority
29. Second Floor:-
o Items:- Kutchi Restaurant
o Range:- Rs.100 to Rs.500
o Strategy:- We are going to charge high because you
will find hardly an original taste of food anywhere else
30. Hoardings
Advertisements
Internet and Social Media
Posters on Airports, Railway Stations and Bus Stations
Pamphlets
Promotion
