Leverage thought leadership to build a consulting practice

2. REPLACE
• Find employment that is commensurate with talent and experience
REDUCE
• Lower sights, take positions for which you are overqualified
REVAMP
• Launch consulting practice as interim or permanent career strategy
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

3. 1 •Uncertainty - About ability to earn
2 •Self Confidence - Can I go alone?
•Scarcity - Lack of infrastructure and
3 institutional support
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

4. Why?
What is your mission?
What issues are you interested in solving?
Why do these issues make you passionate?
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

5. ISSUES • What is the problem you seek to address?
• What is the problem costing your potential clients
CONSEQUENCES in terms of time, money and human resources ?
• Are there proof points/stats that document these
VALIDATION problems?
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

6. CONSULTATIVE ANTICIPATED TRACK
APPROACH OUTCOMES RECORD
•How do you •What is the specific •How have you
propose to help list of benefits secured these
your clients address clients get from benefits in the past?
this challenge? working with you?
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

7. HORIZONTAL
• Corporate discipline (Marketing, Operations, Finance, etc.)
LEVEL
• What is is your entry point? (C-level, VP, Director, Management)
VERTICAL
• What industries do you serve? (Gov., Financial Services, Manufacturing, Retail,
Energy, etc.)
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

8. WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE?
STRATEGIC ASSESSMENT
What are prospects’ long-term objectives
OPERATIONAL ANALYSIS
Critique of current practices, and alternative options
FINANCIAL SITUATION
How does cash position or disposition affect engagement
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

9. WHERE ARE ORGANIZATIONS AND EXECUTIVES THAT MEET YOUR IDEAL
PROSPECT PROFILE?
CURRENT HOT SEGMENTS
KEY GROUPS AND ASSOCIATIONS
SOCIAL NETWORKS (LINKEDIN, ETC.) AND VIRAL/REFERRAL MARKET
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

10. HOW CAN CLIENTS ENGAGE WITH YOU TO TACKLE THESE CHALLENGES?
PROJECT-BASED (VALUE-PRICING)
HOURLY-BASED (TIME AND MATERIALS)
RETAINER-BASED (USE IT OR LOSE IT)
OTHER/COMBO?
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

11. ASSESSMENT/DIAGNOSIS
GENERAL PRESCRIPTION
AND OPTIONS
ROADMAP
DEVELOPMENT
IMPLEMENTATION
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com
SERVICES AND SUPPORT
PROGRESS AND PROJECT
IMPACT ASSESSMENT

12. WEB SITE -- DESIGN AND SET UP
COLLEGIAL CALLS -- WHO ARE PEOPLE YOU KNOW AND CAN BOUNCE POTENTIAL PROPOSALS OFF OF?
COLD CALLS -- WHO ARE PEOPLE YOU DO NOT CURRENTLY KNOW BUT WOULD LIKE TO BOUNCE POTENTIAL
PROPOSALS OFF OF?
LEAD GENERATION & FOLLOW UP -- HOW CAN WE GENERATE LEADS…AND WHAT IS OUR FOLLOW-UP
STRATEGY?
MEDIA MARKETING -- WHAT TRADE PRESS (PRINT AND ONLINE) DOES YOUR TARGET MARKET CONSUME?
SOCIAL MEDIA & VIRAL MARKETING -- WHAT DOES YOUR TARGET MARKET CONSUME AND TALK ABOUT?
PROMOTION -- ARE THERE ARTICLE DEVELOPMENT OPPORTUNITIES?
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

13. WHITE PAPERS
• Establish your Thought Leadership Position
CASE STUDIES
• Document best practices
PRESS RELEASES
• Promote your ideas and contributions
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

14. WEBCASTS/PODCASTS
• Leverage for Intelligent and joint Exposure
SOCIAL NETWORK
• Interact with prospect and clients thru Conversation
LIVE EVENT
• Thought Leadership Speaking Opportunities
TRANSITIONING
• Converting public outreach to private sales presentations
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

15. TOPIC
DESIRED
MARKET
OUTCOMES
SCHEDULE DELIVERABLES
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

16. SOLE
PROPRIETORSHIP
PARTNERSHIP
LIMITED
LIABILITY
(PRIVATE OR
PUBLIC)
© 2010 All Rights Reserved for Deepak Pareek: www.deepakpareek.com

17. Extend Your Reach
CALL
+ 91 98982 69489
SKYPE
deepak.pareek
E-MAIL
info@deepakpareek.com