25. Customer Acquisition First Impression Merchandising and Selection Checkout Process Target Inappropriate Audience Unclear Marketing Message Slow Page Load Unengaging “ Look & Feel” Clumsy Site Navigation Ineffective Presentation No Access to Real-Time Help Ineffective Tools to Assist Selection Inadequate Selection Uncompetitive Price Excessive Shipping Costs Long Delivery Times Credit Card Validation Error Order Conversion Rate = 1.9% 100% Percent of Site Visitors Source: The Boston Consulting Group Factors influencing Conversion Rates
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27. Online Marketing: Driving Traffic, Conversion & Sales Adapted from www.dbmarketing.com/.../Updike-Hughes%20Speech%20May%206%202009.ppt Get the book from Amazon.com or Borders.com
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32. Reminders E-mail Design Postcard design Email 11% increase in sales over postcard only. Increased number orders by 10% Promo cost +3% Result: Increased Contribution
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35. Poor Transactional E-mail Dear Valued Customer, Thank you for placing your order with BillBracket.com. We are currently processing order 64854019. In - stock item(s) wi ll arrive within 7 - 10 days Please add one business day for orders placed after 3:00 p.m. Pacific time and for gift - wrapped or inseamed items Monogrammed Items: If you ordered an embroidered item, please add one business day to your deliv ery timeframe For engraved items, please allow an additional eight to nine days For more information, click here . The status of your items is listed below: Item name Qty. Size Color Status Carpenter Jeans, Regular 1 34/30 Med. In Stock OES Cas ual Chinos Nano - Tex® -- Regular 1 34 Khaki Avail. 12/07/07 If you haven't already, sign up today for a personal Bill Bracket Login Account and you can track this order, plus all future orders! ] (Please note: it may take a day for order status to become a vailable.) We look forward to your next visit, Customer Service, Bill Bracket, Inc. BillBracket.com Check out our new arrivals and find great savings at BillBracket.com.
36. Microsoft example make a note of this easy-to- remember number So you can enter it here! Try reading this easy number over the phone !
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Notas do Editor
Arthur Begins
Arthur Talks Here
09/20/11
Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact. [1]http://www.marketingterms.com/dictionary/guerilla_marketing/ [1] http://www.isp-planet.com/marketing/2002/guerilla_takes_gorilla.html
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