1. By
Zuhaib Hassan [30096564]
Emmanuel Anuroop Deekollu [30097811]

2. Apple Inc. is an American worldwide company which usually focus on
designing and manufacturing consumer electronics and closely
related to software products.
Apple develops, sells, and supports a series of personal
computers, portable media players, mobile phones, computer
software, and computer hardware and hardware accessories.
Mid of 1990: Apple declined sales and profit but after that become
the most profitable PC company in the world.
Introduction to APPLE

3. It was widely reported that a famous quote from Steve Jobs in the 1980's
was the Apple company mission statement: "Man is the creator of change in
this world. As such he should be above systems and structures, and not
subordinate to them."
Apple is one of the major Inc. which manufactures many electronic gadgets
from mobile to PC.
This major competitors are: Samsung, Google and Mircosoft
Apple objectives
• Quality high
• Speed fast
• Cost effective
Continued…

4. Strength:
• Customer loyalty combined with expanding closed ecosystem
• Brand reputation
• Retail stores
Weakness:
• High price
• Incompatibility with different OS
• Further changes in management
Opportunities:
• High demand of iPad mini and iPhone 5
• iTV launch
• Increasing demand for cloud based services
Threats:
• Rapid technological change
• Price pressure from Samsung over key components
• Android OS growth
SWOT Analysis

5. Software that enables the world conversation
Its a VOIP service that’s more well known for its video calling option
Millions of individuals and businesses are members
Introduction to SKYPE

6. Features include
• Skype-to-Skype audio calls
• One-to-one video calls
• Instant messaging
• Screen sharing
• Document sharing
Work on different platforms
Benefits of Skype

7. But when it comes to more broader compatibility and support, Skype is a
clear winner as it supports cross platform video calling between Iphone, iPad
and iPod touch to Windows, Mac and vice versa. Skype also has support for
video calling over 3G, something which Face Time lacks.This is the reason
for apple to collaborate with Skype in order to get competitor advantage.
It would be most interesting to see not only if this drives more users to using
Skype as opposed to the carriers’ voice channels but also the fallout for the
transition of communications from a very hardware-oriented infrastructure
to a complete software infrastructure operating totally “in the cloud”.
Benefits of Skype to APPLE

8. The “cloud” in cloud computing can be defined as the set of
hardware, networks, storage, services, and interfaces that combine to
deliver aspects of computing as a service.
Introduction to CloudTechnology

9. The “cloud” in cloud computing can be defined as the set of hardware,
networks, storage, services, and interfaces that combine to deliver aspects
of computing as a service.
CloudTechnology
Introduction to CloudTechnology

10. Infrastructure as a Service (IaaS): This service offers storage and
computing resources for IT organizations used to deliver business solutions.
Platform as a Service (PaaS):This service provided developers black-box
through which they can develop applications. Services like billing, a service
to build services, or data access and database services can be included in this
category.
Software as a Service (SaaS): In this category, service provided hosts the
software so that user doesn’t have to install, manage or buy any hardware
required for the software run in their electronic appliances. All it takes is to
stay connected to use the service provided by the host. Example of service is
Facebook.
Services provided by CloudTechnology

11. Elasticity and the ability to scale up and down.
Self-service provisioning and automatic reprovisioning.
Application programming interfaces (APIs).
Billing and metering of service usage in a pay-as-you-go model
Benefits of CloudTechnology

12. Apple came up with new cloud service called iCloud in fall of 2011. iCloud is
mainly designed to sync data seamlessly with all Apple devices when
connected over to Internet.
Customer Convenience
Return of Interest (ROI)
iCloud Demostration
Use of CloudTechnology in Apple

13. With this we conclude that nowadays mobile technology is very popular
within Apple Inc. Using of these emerging technologies to the mobile
technology could be one of the reasons for the increase in the revenue and
the brand apple.
Conclusion

14. ANY QUERIES????
THANK YOU