Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

1. Integrated
Social Media
Monitoring

2. Deddy Rahman
 Fisika Teknik ITB 1990
 Pernah Bekerja di 7 Perusahaan
 14 Tahun dibidang IT
 Software Project Management

3. Clients as Software Project Manager

4. Own Company
NOMINATOR
Kategori
Creative & Innovative
New Media

5. Katapedia Clients

6. Katapedia
Favorites
Client

7. Social Activities
MIFTA

9. KEMBALI KE….
Integrated
Social Media
Monitoring

10. Why Social Media Monitoring ?

11. Everything is
Measurable

12. Step 1:
Define Business Objectives
Step 2:
Choose What to Measure
Step 3:
Analyze
(Benchmark & Identify Trends)
Step 4:
Create a strategy & engage
Step 5:
What’s working & what’s not

13. • Bring outside ideas into organization
• Generate more word of mouth
• Increase customer loyalty
Define • Increase product/brand awareness
Business • Improve new product success ratios
Objectives • Improve public relations effectiveness
• Reduce customer acquisition costs
• Reduce customer support costs
• Reduce market research costs
• Reduce product development costs
• Etc…

14. Engagement process
API’s
News Portal
Dashboard
Blog RSS
Forum feed
Daily
Monitoring
Sentiment 10
Youtube Engine Analysis Reporting
Etc… Tools
API’s
archives
Engagement process

15. Analysis
Tool #1
MENTION
SHARE

16. Analysis
Tool #2
MEDIA
SHARE

17. Analysis
Tool #3
CORE
ANALYSIS

18. Analysis
Tool #4
TREND

19. Analysis
Tool #5
SENTIMENT
ANALYSIS

20. Analysis
Tool #6
CONTENT
ANALYSIS

21. Analysis
Tool #7
TOP PERSON
ANALYSIS

22. Analysis
Tool #8
TOP
LOCATION

23. Analysis
Tool #9
GENDER
ANALYSIS

24. Analysis
Tool #10
SOCIAL
SHARE
INDEX
High reputation
Low reputation

25. What NEXT ? … ACTION !!!

26. Engagement Process
Katapedia provides a way to follow up
with the ones talking about your
brands/topics. You can engage them,
build better relationship, and
potentially create a new positive
influencer for your brands.

27. Peningkatan Strategi

28. Peningkatan Reputasi

29. GANGNAM STYLE Monitoring
Periode: 18 Oktober – 4 November 2012

30. MENTION ANALYSIS

31. TREND ANALYSIS

32. MEDIA SHARE

33. DATA DARI MEDIA ONLINE

44. DATA DARI TWITTERLAND

47. DATA DARI FACEBOOK

49. ??

50. FACEBOOK  GANGNAM STYLE  MAMA

51. FACEBOOK  GANGNAM STYLE  KAKEK

55. VIDEO YOUTUBE

56. THANK YOU
deddy.rahman@katapedia.com
0857 10 777 636
Head Office:
Menara Karya 19th Floor
Jl HR Rasuna Said
Blok X-5 Kav. 1-2
Jakarta 12950
Ph. +6221 5794 4518
Fax. +6221 5794 4519
www.katapedia.com