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70-20-10:
From Research to Rules to Real-World Practices
                                   Cindy McCauley
           A presentation for the Council on Learning,
        Development, and Organizational Performance
                                    January 25, 2012
Agenda
Leader development: Which experiences matter
the most?




                            © 2011 Center for Creative Leadership. All Rights Reserved.
A series of pioneering studies

Country          Year        # Executives        # Organizations

               2007 - 2010        54        4 state-owned, 2 private

               2007 - 2008        34        12 ministries, 18 state boards

               2006 - 2007        71        8 home-grown Indian global

               2004 - 2005        234       Participants, C-level program

36 countries   1999               101       16 global

               1996                288      1 global + program participants

               1984 - 1985        76        25 Fortune 100

               1981 - 1984        191       6 corporations, including 5 Fortune 50



                                             © 2011 Center for Creative Leadership. All Rights Reserved.
70 20
Challenging
Assignments
                           Other
                           People
                                                               10
                                                        Coursework
                                                        and Training




              Adverse               Personal
              Situations            Experiences

                                                                                              4
                                            © 2011 Center for Creative Leadership. All Rights Reserved.
The Evolution of 70-20-10


Global executives   1999                 101                 73 - 16 - 11
study


Lessons of a
diverse workforce
                    1996                 288                 48 - 47 - 5


Executive women’s   1984 - 1985           76                 56 - 38 - 6
study


Original study      1981 - 1984           191                70 - 22 - 8



                                  © 2011 Center for Creative Leadership. All Rights Reserved.
The Evolution of 70-20-10


China       2007 - 2010          54                68 - 25 - 7


Singapore   2007 - 2008          34                65 - 33 - 2


India       2006 - 2007           71               69 - 27 - 4




USA         2004-2005             234               60 - 33 - 7



                          © 2011 Center for Creative Leadership. All Rights Reserved.
Agenda are the Basic Five?
 What

Constructive bosses/superiors

        Turnaround

      Increase in scope

      Horizontal move

       New initiative

                     © 2011 Center for Creative Leadership. All Rights Reserved.
Agenda are the Plus Two?
     What
            • Personal experiences
 China      • Mistakes

            • Personal experiences
  India     • Crossing cultures

            • Stakeholder engagements
Singapore   • Crisis

            • Mistakes
  USA       • Ethical dilemmas


                            © 2011 Center for Creative Leadership. All Rights Reserved.
Agenda




         © 2011 Center for Creative Leadership. All Rights Reserved.
Experiences                               Lessons
Memorable events that influence a         Shifts in ….
person’s approach to leading &
managing
                                                                             Skill level
                                                           Behavior
                                                    Knowledge
                                         Values
                                    Attitude




                                               © 2011 Center for Creative Leadership. All Rights Reserved.
Experiences-Lessons Matrix
                                                    E x p e r i e n c e s
       China          •




                                                                                                                                                                                       Cultural crossings
                                                                                                  Horizontal moves




                                                                                                                                                                                                            Ethical dilemmas
                                                                               Increases in job
       India          •




                                                                                                                     New initiatives




                                                                                                                                                                engagements
                                                                Turnarounds




                                                                                                                                       experiences




                                                                                                                                                                Stakeholder
       Singapore      •




                                                    superiors
                                                    Bosses &




                                                                                                                                                     Mistakes
                                                                                                                                       Personal
       USA            •




                                                                               scope




                                                                                                                                                                              Crisis
L
e
a   Managing direct reports                         ••••        ••             ••••                                                                  •                        •
d   Self-awareness                                  ••                         •••                •                                    •
e   Executing effectively                           •           ••
r   Integrity                                       ••                                                                                               •                                                      •
s
h
    Managing stakeholders                           •                          •                                                                                              •
i   Communication                                               •
p   Building & managing teams                                   •
    Insights about leadership                       ••
L   Managing change                                             •
e   Confidence                                      •                                                                •                 •
s
s   Functional and technical expertise                                                            •                                                  •
o   Innovation, creativity, entrepreneurship, & r               •                                                    •
n   Empathy                                         •
S   Managing career & life goals                    •                                                                                  •
    Working across differences                                                                                                                                                         •
    Boundary spanning mindset                                                                                                                                   •
    Establishing systems & regulations                          •              •                                                                     •

                                                                                                                     © 2011 Center for Creative Leadership. All Rights Reserved.
70-20-10 Framing of Leader Development


What’s useful?

 Reminds us to take a broad view of learning and
  development—to see how leader development is
  happening outside of formal training settings
 Emphasizes the three basic modalities of learning:
  direct experience, relationships, education
 Increases the impact of research findings by
  communicating them in their simplest terms

                                  © 2011 Center for Creative Leadership. All Rights Reserved.
70-20-10 Framing of Leader Development


What’s not useful?

 Connotes that the complexities of leader
  development can be captured in a simple formula
 Hides the real insights: What kinds of direct
  experiences, relationships, and education are
  developmental?
 May communicate a segmented rather than
  integrative approach to leader development
 Description-to-prescription fallacy
                                 © 2011 Center for Creative Leadership. All Rights Reserved.
Ideas Into Action


How do you help people get the leadership experiences
they need for development?

How do you enhance people’s ability to learn from
experience?

How is an experience-based approach to leadership
development best embedded in HR practices?

How can shared beliefs and practices be influenced to
better support experience-based development?

                                    © 2011 Center for Creative Leadership. All Rights Reserved.
Coming in 2013


  The Lessons of
   Experience
    Fieldbook

 A compendium of tools,
processes, and practices    To receive information about
                            how you can contribute, contact:
for putting experience at
   the center of leader     Cindy McCauley
      development           mccauley@ccl.org




                                    © 2011 Center for Creative Leadership. All Rights Reserved.

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70 20-10 research (mc cauley)

  • 1. 70-20-10: From Research to Rules to Real-World Practices Cindy McCauley A presentation for the Council on Learning, Development, and Organizational Performance January 25, 2012
  • 2. Agenda Leader development: Which experiences matter the most? © 2011 Center for Creative Leadership. All Rights Reserved.
  • 3. A series of pioneering studies Country Year # Executives # Organizations 2007 - 2010 54 4 state-owned, 2 private 2007 - 2008 34 12 ministries, 18 state boards 2006 - 2007 71 8 home-grown Indian global 2004 - 2005 234 Participants, C-level program 36 countries 1999 101 16 global 1996 288 1 global + program participants 1984 - 1985 76 25 Fortune 100 1981 - 1984 191 6 corporations, including 5 Fortune 50 © 2011 Center for Creative Leadership. All Rights Reserved.
  • 4. 70 20 Challenging Assignments Other People 10 Coursework and Training Adverse Personal Situations Experiences 4 © 2011 Center for Creative Leadership. All Rights Reserved.
  • 5. The Evolution of 70-20-10 Global executives 1999 101 73 - 16 - 11 study Lessons of a diverse workforce 1996 288 48 - 47 - 5 Executive women’s 1984 - 1985 76 56 - 38 - 6 study Original study 1981 - 1984 191 70 - 22 - 8 © 2011 Center for Creative Leadership. All Rights Reserved.
  • 6. The Evolution of 70-20-10 China 2007 - 2010 54 68 - 25 - 7 Singapore 2007 - 2008 34 65 - 33 - 2 India 2006 - 2007 71 69 - 27 - 4 USA 2004-2005 234 60 - 33 - 7 © 2011 Center for Creative Leadership. All Rights Reserved.
  • 7.
  • 8. Agenda are the Basic Five? What Constructive bosses/superiors Turnaround Increase in scope Horizontal move New initiative © 2011 Center for Creative Leadership. All Rights Reserved.
  • 9. Agenda are the Plus Two? What • Personal experiences China • Mistakes • Personal experiences India • Crossing cultures • Stakeholder engagements Singapore • Crisis • Mistakes USA • Ethical dilemmas © 2011 Center for Creative Leadership. All Rights Reserved.
  • 10. Agenda © 2011 Center for Creative Leadership. All Rights Reserved.
  • 11. Experiences Lessons Memorable events that influence a Shifts in …. person’s approach to leading & managing Skill level Behavior Knowledge Values Attitude © 2011 Center for Creative Leadership. All Rights Reserved.
  • 12. Experiences-Lessons Matrix E x p e r i e n c e s China • Cultural crossings Horizontal moves Ethical dilemmas Increases in job India • New initiatives engagements Turnarounds experiences Stakeholder Singapore • superiors Bosses & Mistakes Personal USA • scope Crisis L e a Managing direct reports •••• •• •••• • • d Self-awareness •• ••• • • e Executing effectively • •• r Integrity •• • • s h Managing stakeholders • • • i Communication • p Building & managing teams • Insights about leadership •• L Managing change • e Confidence • • • s s Functional and technical expertise • • o Innovation, creativity, entrepreneurship, & r • • n Empathy • S Managing career & life goals • • Working across differences • Boundary spanning mindset • Establishing systems & regulations • • • © 2011 Center for Creative Leadership. All Rights Reserved.
  • 13. 70-20-10 Framing of Leader Development What’s useful?  Reminds us to take a broad view of learning and development—to see how leader development is happening outside of formal training settings  Emphasizes the three basic modalities of learning: direct experience, relationships, education  Increases the impact of research findings by communicating them in their simplest terms © 2011 Center for Creative Leadership. All Rights Reserved.
  • 14. 70-20-10 Framing of Leader Development What’s not useful?  Connotes that the complexities of leader development can be captured in a simple formula  Hides the real insights: What kinds of direct experiences, relationships, and education are developmental?  May communicate a segmented rather than integrative approach to leader development  Description-to-prescription fallacy © 2011 Center for Creative Leadership. All Rights Reserved.
  • 15. Ideas Into Action How do you help people get the leadership experiences they need for development? How do you enhance people’s ability to learn from experience? How is an experience-based approach to leadership development best embedded in HR practices? How can shared beliefs and practices be influenced to better support experience-based development? © 2011 Center for Creative Leadership. All Rights Reserved.
  • 16. Coming in 2013 The Lessons of Experience Fieldbook A compendium of tools, processes, and practices To receive information about how you can contribute, contact: for putting experience at the center of leader Cindy McCauley development mccauley@ccl.org © 2011 Center for Creative Leadership. All Rights Reserved.