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DON’T SWEAT
A SWOT ANALYSIS
WE’VE MADE IT EASY…REALLY
flickr:	
  imagesbywes0all/3890281501	
  
BUT, 

WHAT DOES IT ALL MEAN?
S = STRENGTHS
W = WEAKNESSES
O = OPPORTUNITIES
T = THREATS
INTERNAL FACTORS
EXTERNAL FACTORS
IDENTIFY

YOUR STRENGTHS (INTERNAL)
What are the key
reasons do people do
business with you?
What do you do better
than anyone?
What is your unique
selling proposition?
What unique resources do you have
that others do not (financial, physical, 

human processes)?
What internal factors
have caused missteps?
What could you improve?
What reasons would a qualified
prospect NOT do business with you?
Tip: Think about this from your organization’s, your customer’s and even your competitor’s perspective
IDENTIFY

YOUR WEAKNESSESS (INTERNAL)
What are the leverage-able changes in

social patterns, population profiles,
lifestyle changes?
What trends do you see that you can 

take advantage of in technology, government
policy or regulations?
IDENTIFY

YOUR OPPORTUNITIES (EXTERNAL)
What are your
competitors doing?
What are your major
obstacles?
IDENTIFY

YOUR THREATS (EXTERNAL)
Which, if any, of your weaknesses could do 

serious harm to your business?
§  Are quality standards or specifications
for your products or services changing?
§  Is changing technology threatening

your position?
PLACE INTO A SWOT FORMAT
You can download all of these template designs at: http://etsy.me/1JMLeDU
THAT’S IT
YOU ARE DONE
NO SWEAT!
t	
  
h<p://etsy.me/1JMLeDU
A Deckologie Presentation
A well presented idea can change the world.

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The "No Sweat" SWOT Analysis

  • 1. DON’T SWEAT A SWOT ANALYSIS WE’VE MADE IT EASY…REALLY flickr:  imagesbywes0all/3890281501  
  • 2. BUT, 
 WHAT DOES IT ALL MEAN? S = STRENGTHS W = WEAKNESSES O = OPPORTUNITIES T = THREATS INTERNAL FACTORS EXTERNAL FACTORS
  • 3. IDENTIFY
 YOUR STRENGTHS (INTERNAL) What are the key reasons do people do business with you? What do you do better than anyone? What is your unique selling proposition? What unique resources do you have that others do not (financial, physical, 
 human processes)?
  • 4. What internal factors have caused missteps? What could you improve? What reasons would a qualified prospect NOT do business with you? Tip: Think about this from your organization’s, your customer’s and even your competitor’s perspective IDENTIFY
 YOUR WEAKNESSESS (INTERNAL)
  • 5. What are the leverage-able changes in
 social patterns, population profiles, lifestyle changes? What trends do you see that you can 
 take advantage of in technology, government policy or regulations? IDENTIFY
 YOUR OPPORTUNITIES (EXTERNAL)
  • 6. What are your competitors doing? What are your major obstacles? IDENTIFY
 YOUR THREATS (EXTERNAL) Which, if any, of your weaknesses could do 
 serious harm to your business? §  Are quality standards or specifications for your products or services changing? §  Is changing technology threatening
 your position?
  • 7. PLACE INTO A SWOT FORMAT You can download all of these template designs at: http://etsy.me/1JMLeDU
  • 8. THAT’S IT YOU ARE DONE NO SWEAT!
  • 9. t   h<p://etsy.me/1JMLeDU A Deckologie Presentation A well presented idea can change the world.