Creating Content for Meetings
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An overview of how to easily have content for your website and social channel that connects with your audience and will market your meeting.
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Creating Content for Meetings
- 2. Today’s Agenda • Who am I? • Owned versus shared content • Why you’re creating content? • Who you’re creating content for? • What content should you create? • Quick dos & don’ts of shared content
- 3. Betsy is…
- 5. Owned Content • Content that is housed on sites that you own. • What you put on your blog, website, etc.
- 6. Shared Media • Content that you put on a website you don’t own. • Anything that you put on Facebook, Twitter, Instagram, etc.
- 7. Owned Versus Shared • Get your owned content together before you work on your shared. – It’s where business happens. – Search engines are just as important as social.
- 8. How to Use Shared Content • Hub & Spoke Model • The *New* Publish Everywhere Model
- 9. Why are you creating content? • Why are you marketing via social media? • What looks like success to you? • Measure your progress against these questions.
- 10. Who are you creating content for? • If you don’t know who your audience is, you won’t know what kind of content will hit home with them or what kinds of advertising you should invest in. • You will be wasting a lot of time & money.
- 11. Your Audience • What age are they? • Predominantly male or female? • What other interests do they have? • What motivates them? • What are their goals? • What are their challenges?
- 12. Example Audience • Buyer persona of a mom • Age is 25-45 • Interests are around children’s TV shows & characters • Motivation is finding balance & being a better mom • Goal is to lose weight & take time for themselves • Challenges are time & childcare
- 13. Identify Your Superfans • They already love you. • They will share share share. • You can partner with them.
- 14. Example Superfan • M • She’s in her late 20s • Her favorite networks are Twitter & Instagram • Motivated by photography & posts about where she works
- 15. What content should you create? • Small content –Should be as specific as possible –Creates more content & is more relatable
- 16. What content should you create? Your audience challenges: • Time • Childcare
- 17. What content should you create? Your audience goals: • Lose weight • Taking time for themselves
- 18. What content should you create? Your audience motivations: • Finding balance • Being a better mom
- 19. What content should you create? Superfan’s motivations (on favorite network): • Photography • Place of employment
- 20. User Generated Content • How to find it: – Hashtags (your own & others) – Twitter Lists – Facebook pages – Feedly • Be sure to ask for permission • Attribute Attribute Attribute
- 21. User Generated Content • Superfans • Sponsors • Speakers
- 22. User Generated Content Sponsors & Speakers • They can create content for you. • Or you can repost their content.
- 23. Behind-the-Scenes • What goes into your meeting? • What fun things happen in your office? • What decisions can your fans help with?
- 24. Look at Your Google Analytics • What content has succeeded before? Can you repurpose it? • What are people searching for on your site?
- 25. Facebook • Do ask questions • Don’t use the share button • Do use an image instead of a link • Don’t lose opportunities to chat with your fans
- 26. Twitter • Do follow hashtags (not just your own) • Do say thank you • Do use images • Do post a link a few times
- 27. Instagram • Do follow hashtags (not just your own) • Do find opportunities to meet in person • Do repost but post your own as well
- 28. Tools to Know • Evernote • Dropbox • Canva • WordSwag • Feedly
- 29. Thank you! Betsy A. Decillis Betsy A. Decillis Consulting, LLC betsy@badconsultingllc.co m