Bank of Georgia - SOLO brand positioning & TP design project
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Client Challenge reposition the brand in the market engaging and catching mass affluent target DINN! design insight We design a brand lifestyle positioning where the bank represent a status symbol for the customer combining boutique and hotellery landscape
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Bank of Georgia - SOLO brand positioning & TP design project
- 1. Country: Georgia / Year: 2015 A new bank era: the premium bank SOLO
- 2. THE CHALLENGE To create and deliver a soft redefinition of the brand identity and the new service and branch design for SOLO in order to: Engage new clients Reflect differentiation and reassurance Improve customer base growth and deliver one to one relationship Generate cross selling Create a new language and visual communication Be aligned to international standards IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES E PROPOSITION AND COPY SYMBOL BRAND PROMISE D POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN Brand positioning and brand identity Brand visual identity Design touchpoints development
- 3. BRAND REPOSITIONING AND NEW BRAND DESIGN THE CLIENT We have been engaged to innovate SOLO brand dna and identity to better compete in the market and catch new clients. Bank of Georgia, the leading bank in Georgia based on total assets, offers a broad range of retail and corporate banking, investment management and insurance services to its clients in Georgia.
- 4. ENHANCING GEORGIAN SOUL AND BOOSTING IT IN A CONTEMPORARY WAY
- 7. The new corporate identity of Solo is eye catching and memorable. Research has allowed us to reach a visual solution, that through its soft form, remembers Georgian letters as well as gives a premium character to logo.
- 8. A great impact with luxury lifestyle products delivering you a sense of precious and exclusivity look and feel.
- 10. NEW BRANCH DESIGN The premium bank, SOLO. We didn’t create a bank. We revolutionary the bank and its way to compete in the market.
- 12. SURPRISE the customer, even from the window branch, is attracted and invited to enter the customer is always welcomed at the reception desk and he is invited to sit at one location the customer is involved in the discovery of SOLO banking and lifestyle products when the consultant comes to him the level of privacy is always guaranteed thanks to several solutions designed for the customer REASSURANCE ENGAGEMENT PRIVACY THE NEW SOLO PREMIUM CUSTOMER EXPERIENCE ZONING CONCEPT
- 15. The concept of SOLO is more than a bank, it is a status symbol. It is not a bank that customers need but the one they want.