marketing in a small town both online and offline

1. BRINGING THE
WORLD TO YOUR
DOOR

2. FIRST – WHAT WILL YOU DO WITH
THEM WHEN THEY COME?
What does your attraction or location excel at?
Everyone has businesses, history, historical sites ….
What makes you
different?
Learn how to tell your
story …..

3. HARRIMAN-NIELSEN HISTORIC
FARM

4. WHAT IT IS….
 100 year old house and farm
 Lived in by one family for 100 years
 Old stuff inside including old letters
THE DIFFERENCE
 Built in late 1800s and one immigrant family
lived there for over 100 years – it’s the history of a
Danish immigrant family preserved
 They kept ALL of their letters back and forth from
Denmark written over those 100 years
 Original furnishings still inside – step into this
family’s life!

5. FRANKLIN COUNTY HISTORICAL
SOCIETY MUSEUM

6. WHAT IT IS….
 Old stuff from Franklin County
residents
THE DIFFERENCE
 One of a kind pieces that tell the story of life in
the last century in an agricultural society
 Some of the farm machinery you can’t find
anywhere else in the world

7. SECOND:
GIVE THEM MANY REASONS TO
COME
 Your museum is not the only thing in town…..

8. WHAT ELSE CAN THEY DO IN
HAMPTON?
 Shop! There are the Hampton
Specialty shops -- 13 stores
that work together
THE DIFFERENCE
 Unique one of a kind and some handmade items
at several of the stores
 Swiss watch maker (only 3 in the country!)
 Two flower shops that work together – and serve
wine

9. WHAT ELSE CAN THEY DO IN
HAMPTON?
 Eat! There’s something for
every taste.
THE DIFFERENCE
 El Paisita Mexican Family Restaurant –
authentic Mexican food
 Honk ‘n Holler – come back to the 1950’s and eat
good food like they used to cook
 Seven Stars – better than mom’s home cookin’
 Long Branch – no one has ever eaten everything
on their plate (because you get so much food!)

10. WHAT ELSE CAN THEY DO IN
HAMPTON?
 Visit all of our historical sites!
THE DIFFERENCE
 REA Plant and Museum – the FIRST farmer
owned electric plant in the United States
 Old Stone House – built in 1854 by Leander
Reeves for his wife in Ohio because she wanted a
proper house
 GAR Memorial Hall – the only entire building
built in Iowa to honor the Civil War dead
 Windsor Theatre – built in 1917 and still in use
today

11. OFF LINE
MARKETING

12. Educate your locals
Do you know the hot spots for tourists around town?
Gas stations
Local eateries
Retail stores
Do the people that work there know what you have?
Why not host an open house just for them twice a
year? And while you’re at it – invite the local press.
This is word of mouth marketing and
very effective.

13. The press ….
 Keep press contacts updated
 Call the news desk at every paper, radio station
and tv station in a 50 mile radius and ask them
how they like to receive press releases
 Send them something once a month, at least
 Thank them when they run an article or story

14. WRITE A MONTHLY ARTICLE
 Newspapers are looking for content …..
 Why not ask them if you can write a monthly
historical column?
 Don’t forget to reuse this content in other places!

15. ROTARY, KIWANIS, ELKS, ETC.
 These groups meet often and are always looking
for programs.
 Contact them and schedule an appointment to tell
the group about what events you are planning, or
arrange for an old timer to tell a few stories.
 Why not offer them a private tour?
 Remember …. They make good volunteers too!

16. JOIN THE CHAMBER
 Most chambers have a special rate for non-profit
organizations
 Be sure to send them press releases and ask them
to send the information to their members
 Spend some of your advertising dollars on
sponsoring Chamber events
 No dollars? Volunteer at Chamber events!

17. ONLINE MARKETING
You can’t do it all …. But you can choose two or
three of these options and do them well!

18. WHO VISITS YOUR SOCIAL
NETWORK SITES?
- 18-29: 92%
- 30-49: 73%
- 50-64: 57%
- 65+: 38%
http://www.mba-in-marketing.com/social-media-fails/

19. FACEBOOK
57% of your friends and
family are using it – it is
quickly replacing
traditional news sources

20. STATISTICS:
More than 1 billion active users
More than 50% of our active users log on to
Facebook in any given day
Over 50% of United States citizens are on Facebook.

21. TIP NUMBER 1:
Facebook changes. They believe in upgrading and making your
time on Facebook an enjoyable experience. They also want
you to be more social – and connected.
If you don’t want to be social online --- either don’t, or hire
someone who does. Facebook is not the place for businesses
who don’t want to be social.

22. Who is your average user?
They have 130 friends and are
connected to 80 community
pages, groups and events.
DO THE MATH.

23. What To Put On Your Fan Page

24. EVENTS
Make an event out of any activity you do. Give it a date(s),
spruce it up with a lively description, add a picture and let
your fans know about it!

25. Orange Possum

26. GIVE SOMETHING AWAY
http://www.facebook.com/midwestlivingmag

27. Offer Fresh Content
Lady Gaga
Lenny Kravits
Aaron Steinmann
Darren Rowse
Ashton Kutcher

28. TELL YOUR STORY
Friends of Historic
Cedar Falls
Travel Iowa

29. CONTROL YOUR PAGE – Get Your Own
Vanity Address
http://www.facebook.com/username/
www.facebook.com/debworks
www.facebook.com/GreaterFranklinCounty

30. Small Print: What You Need to Know About
Facebook Pages
•You need to have an account on Facebook in order to create a Facebook page.
•Your Facebook page will be tied to your personal profile as the admin of your
Facebook page; however, only you and Facebook know the connection exists.
•You can have an unlimited number of Facebook pages.
•You can have an unlimited number of fans (Facebook users who “Like” your page).
•Facebook Pages are public—anyone can find and view your page whether they are
logged into Facebook or not.
•All content posted on your Facebook page gets indexed on Google.
•You can target your posts by location and language.
•You can add applications to your page, including your own custom content—video,
rich text, graphics, opt-in box and more.
•You can add additional admins (highly recommended).
•All admins have equal rights to administer your page, including adding and removing
other admins (choose with care!).

31. VISIT TOP OF IOWA

32. FACEBOOK LINKS YOU MIGHT LIKE
How to create a media room for publicity on facebook
Aptly titled Queen of Facebook, Mari Smith
Blogging Basics 101
http://freelancefolder.com/how-to-migrate-your-personal-facebo
www.allfacebook.com
www.mashable.com

33. HAVE A PLAN.
Create an editorial calendar
(it’s easier than it sounds)

35. IT CAN BE VERY SIMPLE
Start with your events for the year -- list them on a
spread sheet (I use Excel)
How do you promote them?
 Newspaper ads
 Press releases
 Newsletter
 Email
 Facebook
 Twitter

36. BACK INTO YOUR CALENDAR
 Event ...Activity… Date … Time to do it ... notes
 When does the local newspaper need press
releases in order to run the article before the
event happens? That’s your submission date
 Do you have an ad person you work with? Set up
a yearly calendar with him/her – often you can
save money if you promise to run x amount of ads
 Are you using a newsletter? Be sure to get the
info to the writer way before they need it
 http://www.slideshare.net/Fletcherprince for more
ideas on using an editorial calendar

37. LET’S TALK EMAIL …..

38. THE CLARION WIRE
 Karen Weld sends an email about once a week
with events and activities happening in Clarion
Iowa
 She keeps a document on her word processing
program and updates it as people call her or she
hears stuff
 As dates pass, she deletes them
 Once a week she sends it out to her list
 Who do you know that would be a good point
person to do JUST THIS?

39. CREATE AN EMAIL LIST
Have a sign up sheet EVERYWHERE! Let people
know you are creating a enewsletter, facebook page,
and/or you may send them an email once and
awhile.
Don’t forget places like
www.mailchimp.com
10,000 emails a month FOR FREE!!

40. FACEBOOK AND TWITTER
 Get a program like Tweetdeck or Hootsuite
 Schedule your posts ahead of time
 Facebook: 2 times a day for several days
 Twitter: 2-3 times a day, but be sure to post other
comments and share links to cool stuff as well (don’t
just shove your info down the throats of your
followers)

41. HOOTSUITE

42. IT’S NOT ONLY FACEBOOK
There’s a large Find where you fit –
internet world out and begin with 2
there …. or 3 things that
work for you.
Let’s go exploring!

43. There are many tools available to help build a
viable marketing plan– whether it’s 60 hours a
week or 6 hours a week.

44. LET’S START WITH GOOGLE
Reader We want Google to be the third half
Alerts of your brain.
Sergey Brin
Trends
YouTube
Docs
Google+
Skype
Blogger
1st Step: Set up your Google
Account – its free

45. READER
Organize all the blogs you
www.google.com/reader
follow and see when they
are updating their
content – all in one place. Description of how to set
up an account – and why
You should be keeping http://thecartdriver.com/an-idiots
track of what other
places are writing about
… just copy the address,
past it into the subscribe
button on your Reader.

46. READER

47. ALERTS
 monitoring a
developing news story
 keeping current on a
competitor or industry
 getting the latest on a
celebrity or event
 keeping tabs on your
favorite sports teams
 See when your town or
location is talked
http://www.google.com/alerts
about!

48. YOUTUBE <
http://www.youtube.com/watch?fea
Hey baby, wanna make
a movie?
Interns from UNI developed a
You can use video to video for the Old Stone
promote your sites House
Don’t miss out here –
this is amazingly
popular

49. GOOGLE DOCS
(NOW KNOWN AS GOOGLE DRIVE)
https://docs.google.com
Use to share
info, store
data and
collaborate
online easily
and
effectively!

50. BLOGGER – WHY USE IT?
 It’s free Why blog in the first place?
 It’s simple Set yourself up as the expert
 It’s Google Create an identity people can
 It’s reliable relate to and get to know
 You can always switch
you
to another platform Share about your product or
later! service

51. BIGGEST RULE EVER
Remember all that stuff you
put on Facebook and the
articles you wrote?
It needs to go on your
blog/website too!
You OWN the content on
your website/blog – you
don’t own it on Facebook.

52. RULES FOR BLOGGING
1. Don’t push your stuff down everyone’s throat.
2. Don’t lie. Check your facts.
3. Credit your sources. Ask first.
4. Disclose professional relationships – if you’ve
been given something, tell us.
5. Provide value – make it interesting.
6. Be yourself – and create a conversation
7. Be nice.

53. TIPS FOR BLOGGERS
 Be consistent with  Get your stories down
your blogging efforts – on paper – and a blog
pick a frequency and is a great way to tell
stick with it. them!
 Have a great photo  You can video record
with each blog post. the story teller, and
No stealing! ( put that right on your
photodropper.com is a blog.
great resource)  Keep it fun my
friends!

54. WHAT TO AVOID
• Wordy content — Don’t use too many words to
communicate basic ideas or facts. Get to the point.
• Keyword stuffing — Don’t over-optimize your content
for the keywords you are targeting. Only use keywords
that relate to expressing the focus of the page.
• Factual errors — Fact-check all of the content on every
page of your website.
• Grammatical errors — Google’s algorithm can easily
identify grammatical errors, leading to lower page
rankings. Grammatical errors also lead to a poor user
experience.
• Spun content — Don’t rewrite information that already
exists. Curate content to improve the originality of the
content on your site. We discuss content curation and
content creation later in this paper.
www.mediawhiz.com

55. WHERE TO SHARE YOUR POSTS
 Add in your enewsletters – we use mailchimp.com and
it’s free
 Groups or forums you belong to
 Add links to your email signature – use
wisestamp.com
 Your listserve – send to the serve and ask for feedback
 RSS feed – this will automatically push your post to
the people who sign up to receive it
 Comment on relevant blogs – and leave a link to
yours, but don’t be spammy
 Submit it as a guest post to other blogs – will require
some rewriting
 Join a blogging community – exchange links with
other bloggers

56. SYNDICATION
This allows you to spread your content across many
networks.
 IFTTT.com – allows you to syndicate to over 50
different sites
 Blogcatalog.com connect with other bloggers
 Demandstudios.com – distributes to usatoday.com,
salon.com, ehow.com
 Amazon.com – submit blog to
https://kindlepublishing.amazon.com /gp/vendor
and get paid when Kindle owners read it
 Networkedblogs.com – get found and get more
traffic, also links to facebook

57. Even more …….
 Alltop.com – syndicates content in every category
 Scribnia.com – source for reader reviews of the
webs bloggers and columnists
 Syndic8.com – syndicates blogs that cover a wide
variety of topics
 Evancarmichael.com – if you provide business
related content, this is a must
 Outbrain.com – syndicates your blog posts to sites
like cnn.com and fastcompany.com
 Pick 2 or 3 --- having the same content on too
many pages can actually hurt your SEO!
 Thanks to launchgrowjoy.com for this information!

58. PINTEREST

59. WHAT IS PINTEREST?
 Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
 Best of all, you can browse pinboards created by
other people. Browsing pinboards is a fun way to
discover new things and get inspiration from
people who share your interests.
 You can also showcase collections on Pinterest!

60. READ ALL ABOUT IT
 Get this free book for
your Kindle –
available only today!
Just click here

61. MOBILE – A MUST HAVE
Want to reach
youth? (18-25)
Talk to them or
message them!

62. SQUARE
Accept credit cards
right on your phone
Free hardware at
www.squareup.com
http://mashable.com/20
11/10/24/square-wal-
mart/

63. TWITTER
Another great way to connect http://business.twitter.com
to others that may be your /
customers, your mentors,
your potential customers What does Twitter do
or your competition! for businesses?
As a business, you can use
Twitter to quickly share
Twitter Stats information, gather
 230,000,000 Tweets per market intelligence and
day insights, and build
 100,000,000+ active users relationships with
people who care about
your company. Often,
there is already a
conversation about your
business happening on
Twitter.

64. TWELLOW
Use Twellow to
start finding
people you
can follow

65. EBOOKS
Using ePub to publish an ebook
Ditto for Smashwords
Finally – Angela England is an Iowan mom who ‘gets it’
– I really recommend her book
http://30dayebook.com/ (I just bought it myself!)

66. CONFUSED?
Don’t give up,
Try a few things until they
feel right
Then try something else
Start with a plan!

67. THANK YOU!
Deb Brown
641-580-0103
deb@debworks.com
www.debworks.com
www.facebook.com/debworks
www.twitter.com/debworks
www.linkedin.com/debworks
(notice the consistency with
Debworks? )