1. February 24, 2012

2.  Thank You and Congratulations
 My Career Transition
 Simple Formula for Success
 Reimagine What Success Means Today
 How ‘Top Performers’ Deliver Excellence
 Brand is YOU, Branding is YOU in ACTION
 3 R’s to Stand Out Branding
 Personal Brand: Be More

4. Simple Formula for Success?
 Claim your piece of ‘real estate’ in your
chosen field
 Steadfast commitment to your profession
and professionalism
 Build, grow, nurture and serve a loyal tribe
and community

5. How Top Performers Deliver..
Accountability
+ Perseverance
= EXCELLENCE

6.  Fresh Ideas
 New Approaches
 Innovative Thinking
 Full engagement in tools and platforms
 Strong Brand/Branding
 Radical Reality-Radical Action-Radical Results
Master Marketer
Master Networker
Master Salesperson

7. Since 2008, We Have All Had to..
Re-imagine What Success Means..
Gallop reports an increase in economic confidence in 2012..
Americans saying the economy is
"getting worse" fell 12%!
GDP growing
Unemployment is down
Stock Market is up (13K)
Optimism Index up 5 months in a row
*Best levels since the week ending Feb. 13, 2011.

8.  Feb/2012, NAR
 Housing affordability conditions improved
with softer existing-home prices
 Record-low mortgage interest rates
 Rising sales and lower inventory creating
more balanced conditions.

9. *Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.
Focus
Integrity
Service
Relationships
Smart/Hard Work
Continuous Improvement
What happens though when things shift and change
so dramatically and these fundamentals need to
be adapted into a different world?

10. “Professional Accountability can temper
volatility and uncertainty”
 Professional Habits
 Systems and Processes
 Ability to Change and Adapt
 Willingness to Learn and Use Technology
 Intangibles (experience, wisdom, spirit, heart,
interpersonal skills)
 Sense of Humor

11. Stand Out
Grab Attention
Premium Item In a Generic Market

12. Brand and Branding are separate,
mutually inter-dependant concepts.
Who am I.
What do I do.
Whom do I serve.
How do I deliver me.
Clear, Consistent, Concise

13. Your Brand is YOU, Your DNA
Personality
Essence
Intangibles
Fascinations
Drivers
Experience
Wisdom
Heart
Soul

14. Everything you DO to promote, market, advertise,
share, engage, build, interact, align with people!
Not Negotiable
I am a Player
Live, work, play
in two worlds
F2F, Web

15. YOU
YOU IN ACTION

16. 1) Laser clear on who they are, what
they do and whom they serve.
2) They differentiate themselves and
their companies from their
competition.
3) They build legacy through
consistency, excellence,
leadership .

17.  Reinvent how you use your
talents and accomplishments
 Reimagine what success looks
like and means to you
 Reinvigorate your visual
image, marketing and
messaging

19. 25 FREE/Low Cost Ways to Market Yourself NOW
FREE monthly marketing letter
FREE Teleclass
Go to DeborahShane.com and sign up!
Mini Brand Evaluation
Career Author

20. Work With Me