From surgical robots to “smart hospitals,” the digital transformation is revolutionizing patient care in new and exciting ways. Digital health technologies will transform healthcare, for example mobile phones have given health care providers the ability to engage with patients 24x7. We predict that these digital healthcare trends will emerge in 2017-18, which present an opportunity to use them to improve care and save costs. Let's take a look at what trends are shaping the future of digital healthcare, and what are the medical technologies to be adopted.

1. HEALTHCARE 2017 OPPORTUNITIES
DIGITAL
Mithu Deb

2. Digital Healthcare Opportunities
The global healthcare industry is undergoing transformation that
creates challenges and opportunities for digital marketers. The
rise of empowered healthcare consumer is making changes
affects both the "how" and the "who" of medical marketing
strategies. As a result, the role of physicians as decision-makers is
undergoing a transformation and thus opened up new areas with
lot of opportunities.
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3. Wearable Technology
Digital Healthcare Opportunities - 2017
The overall market for wearable technology is expected to reach
over US$30 billion by 2020.
Wearables are closely intertwined with an evolving healthcare
delivery model of bringing care closer to patient rather than
patient having to go to a hospital.
Opportunities
▪ Focus on communicating rather than simply displaying data
▪ The technology should become part of day-to-day lives and
should be less intrusive
▪ A definite trend towards personalization of features in health
and fitness wearables
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4. Telemedicine
Digital Healthcare Opportunities - 2017
The global telemedicine market was valued at over US$17 billion
in 2015, and it is expected to grow at a CAGR of 18.7per cent
during 2016 – 2020.
It is a big tool to bridge the rural-urban divide by extending low-
cost consultation and diagnosis facilities to the remotest areas
via high-speed Internet and telecommunication.
Opportunities
▪ Create more efficient and accessible appointment
opportunities through telehealth services.
▪ Improve provider/patient communication post-procedure.
▪ Offer provider-led, web-based wellness programs.
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5. Electronic Health Records
Digital Healthcare Opportunities - 2017
The global EHR market was valued at over US$18 billion in 2014
and is expected to reach an estimated value of US$25 billion by
2020.
One trend impelling growth in EHR market is the increased
adoption of predictive analytics. Healthcare organisations
generate massive amount of clinical data such as patient health
data and non-clinical data such as administrative and financial
data.
Opportunities
▪ Track and mine a patient’s health history to inform
treatment.
▪ Analyse data across patients to create more successful
treatment plans.
▪ Use family history and genomics for more personalized care.
▪ Enable collaboration between providers with a shared
record.
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6. Patient Monitoring
Digital Healthcare Opportunities - 2017
The Global Remote Patient Monitoring Market size was US$703
million in 2015 and is expected to grow at a CAGR of 17.0% to
reach US$2,130 million by 2022
To keep costs down and give patients more freedom, more
treatment and care is occurring after the patient leaves the clinic.
Patient interactions outside the clinic can be monitored as well
with devices capable of reporting how someone is doing with
their prescribed physical therapy plan and even how their
biometrics are changing.
Opportunities
▪ Integrate device and pharmaceutical usage with the health
record.
▪ Monitor treatment progress at home.
▪ Track and report treatment progress without having to see a
provider.
▪ Monitor patients with recurring and chronic conditions.
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7. AI Chatbot
Digital Healthcare Opportunities - 2017
Rising costs and poor quality of service are the major driving
forces behind poor patient engagement. Bots can be available
round-the-clock to offer patient access to all kinds of health
support.
Providing psychological therapy through instant messaging. The
goal should be to create an AI chat bot that will consistently
provide high-quality psychological therapy. Babylon Health is
attempting something similar in general practice (primary care or
family medicine).
Opportunities
▪ Chat bot can be built with advanced customization options
and an extensible framework.
▪ Companies/Partners have the flexibility to tailor the bot to
their unique patient scenarios and can easily integrate third
party endpoints, like EMRs and patient portals.
▪ Chatbot can remind your medication, check your symptoms,
send you daily health tips, find a doctor for you or tell you
more about a disease.
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8. THANK YOU FOR WATCHING
Digital Healthcare Opportunities - 2017
By
Mithu Deb
DEBMITHU@GMAIL.COM