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Using Social Networking to Promote Your Business

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Deborah Krier
Deborah Krier
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Using Social Networking to Promote Your Business
what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
marketing 1.0
marketing 2.0
who is online? 62% are 25-54 years old
plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources
plan Measure results Goals Costs ROI Revise
it’s all about… Relationships, Relationships, Relationships!
tips & techniques ,[object Object]
90/10 rule
Don’t be one-dimensional,[object Object]
Grammar, spelling and punctuation DO count!
Be responsive AND say Thank You!,[object Object]
Do not ever post something you don’t want “someone” else to see,[object Object]
focus! blog
facebook Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages
profile
page
examples
examples
advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections
linkedin Over 85 million members 71% are over 35 years old 69% earn at least $60,000 48% have attended college 37th largest website in U.S.
profile
connections
company page
groups
answers
advertising As low as $10 per day Target audience Geography Industry Job function
twitter Over 175 million registered users Over 100 million tweets sent every day 30% of users earn over $100,000 24% are 35-49 49% have some college education
page
youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)
channel
advertising Target audience Demographic Interest-based Content Buzz
blogging At least 150 million blogs 25% of bloggers are 25-34 years old 29% are 35-44 years old 21% are 45-54 years old 50% post 1-3 times a week 67% of bloggers are men
example
but I don’t have time!
time management
why? Word of mouth on steroids!!
tell people!
it’s all about…

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