This presentation was given to Resnik Partners and describes how to use LinkedIn (primarily in a job search) to achieve optimal benefits.

1. Getting the Most FromYour LinkedIn Experience September 14, 2010

2. stats Exists to help you make better use of your professional network and help the people you trust in return Over 75 million members in over 200 countries and territories around the world A new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Average user is over 41 years old and earns more than $100,000 per year

3. keys to success: headline Should never be just a job title – use all 120 characters to describe yourself!

4. keys to success: summary Tell a story about your professional career, using keywords, industry buzzwords – say why they should work with you

5. additional keys to success Use resume as a building block Consistency across all messages Get personalized URL for your Profile – and use it! Describe experience in detail Include volunteer experience Get (and give) many recommendations

6. additional keys to success Personalize your website information Add pertinent interests, groups and associations Join Groups…and participate Add applications: blogs, Slideshare, etc. Regular status updates! Think of this as your FIRST interview!

7. connections

8. connections

9. connections

10. research companies

11. research jobs

12. research jobs: Simply Hired

13. answer questions Showcase your knowledge and “earn” expertise points Your answers become part of your Profile Find questions: When one of your connections asks a question, you’ll see it on your Home page Answers tab Your answers appear: Under the question As a Network Update on your connections’ pages On your Profile In an email to the person who asked the question

14. answer questions

15. answer questions

16. one final thought…