1. MEDIA LANDSCAPE
PREPARED BY EDELMAN INDONESIA
FEBRUARY 2016

2. INDONESIA POPULATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Sulawesi & Maluku
Papua & Nusa Tenggara
Sumatra
Population
54 Million
Population
Kalimantan
15 Million
Population
18.7 Million
Population
18.5 Million
Java & Bali
Population
148.5 Million
254.7
MILLION
TOTAL

3. PRINT, ELECTRONIC AND ONLINE MEDIA
Sulawesi & Maluku
Papua
Sumatra
12 88 1
Kalimantan
Java & Bali
SOURCE: DEWAN PERS, DATA PERS NASIONAL 2015: “MENDATA PERUSAHAAN PERS”
Print TV 72Radio Online 17 78 32Print TV 39Radio Online
119 186 13Print TV 328Radio Online
154 139 22Print TV 200Radio Online
8 12 -Print TV 3Radio Online
6 20 -Print TV 32Radio Online
Nusa Tenggara
320 PRINT
523 TV
674 RADIO
68 ONLINE
TOTAL MEDIA

4. INTERNET PENETRATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Sulawesi
Nusa Tenggara,
Papua & Maluku
Sumatra
Internet Penetration
34% Internet Penetration
Kalimantan
28%
Internet Penetration
39%
Internet Penetration
35%
Java & Bali
Internet Penetration
35%
88.1MILLION
TOTAL
USER PENETRATION
34.9%

5. DEVICE USED TO ACCESS THE INTERNET
Sumatra
Sulawesi
Sumatra
Kalimantan
Jawa & Bali
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Nusa Tenggara, Papua & Maluku
80% 68% 21% 15%
Selular Laptop PC Tablet
92% 24% 12% 8%
Selular Laptop PC Tablet
88% 36% 20% 10%
Selular Laptop PC Tablet
80% 68% 21% 15%
Selular Laptop PC Tablet
78% 39% 10% 12%
Selular Laptop PC Tablet

6. INTERNET USER PENETRATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
10. ACEH 2.4 MILLION
3.5 MILLION
1.8 MILLION
1.8 MILLION
1.2 MILLION
2.6 MILLION
0.7 MILLION
3.4 MILLION
0.4 MILLION
0.8 MILLION
5.6 MILLION
16.4 MILLION
10.7 MILLION
12.1 MILLION31%
54%
32%
36%
56%
41%
33%
42%
36%
33%
37%
29%
35%
25%
49%
28%3.3 MILLION
2.0 MILLION
2.0 MILLION
2.4 MILLION
1.4 MILLION
1.1 MILLION
0.7 MILLION
1.2 MILLION
1.2 MILLION
0.9 MILLION
1.0 MILLION
3.7 MILLION
0.7 MILLION
0.4 MILLION
0.6 MILLION
0.3 MILLION
0.2 MILLION
1.2 MILLION
0.5 MILLION
51. BALI
61. KALIMANTAN BARAT
62. KALIMANTAN TENGAH
63. KALIMANTAN SELATAN
64. KALIMANTAN TIMUR
71. SULAWESI UTARA
72. SULAWESI TENGAH
73. SULAWESI SELATAN
74. SULAWESI TENGGARA
75. GORONTALO
76. SULAWESI BARAT
81. MALUKU
82. MALUKU UTARA
91. PAPUA BARAT
92. PAPUA
PENETRASI
PENGGUNA INTERNET
52. NUSA TENGGARA
BARAT
52. NUSA TENGGARA
TIMUR
12. SUMATERA UTARA
13. SUMATERA BARAT
16. SUMATERA SELATAN
17. BENGKULU
18. LAMPUNG
19. KEP. BANGKA BELITUNG
21. KEP. RIAU
31. DKI JAKARTA
32. JAWA BARAT
33. JAWA TENGAH
34. DI YOGYAKARTA
35. JAWA TIMUR
36. BANTEN
14. RIAU
15. JAMBI
30%
34%
44%
29%
24%
20%
37%
44%
36%
36%
30%
31%
30%
23%
28%
50%
49%

7. SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
TOTAL INTERNET USER PENETRATION
206.3
MILLION
JUTA
212.7
MILLION
219.2
MILLION
225.6
MILLION
232.1
MILLION
238.5
MILLION
242.0
MILLION
245.5
MILLION
248.9
MILLION
252.4
MILLION
25.0
MILLION
30.0
MILLION
42.0
MILLION
55.0
MILLION
63.0
MILLION
71.2
MILLION7.8%
9.4% 9.1%
11.1%
12.9%
17.6%
22.7%
25.7%
28.6%
34.9%
88.1
MILLION
1.6
2005 2006 2007 2008 2009
TAHUN
2010 2011 2012 2013 2014
INTERNET USER PENETRATION
TOTAL INTERNET USER
TOTAL INDONESIA POPULATION
20.0
MILLION
20.0
MILLIONMILLION

8. PEOPLE SPENT TIME MAINLY ON TV AND INTERNET (Hrs)
Television InternetTelevision Print
12
20
25
14
5
4
SOURCE: CONSUMER & MEDIA VIEW, PEOPLE AGE 1-+. 9 CITIES, Q2 2012
11 20 4
17 16 4
11 17 4
13 22 4
Time spent
(in hours) per week

9. NOTE: NO SOURCE – NEEDS TO FIND SOURCE
MEDIA TIME PER DAY
27%Mobile
97 min
35%Broadcast
125 min
9%Newspaper
33 min
19%Desktop
70 min
10%Tablet
37min
SOURCE: FROM THE JAKARTA POST PRESENTATION ON FEB 5, 2016
BUT UNCLEAR: IS THIS GLOBAL-REGIONAL-OR INDONESIA DATA? WHAT YEAR?

10. MEDIA PENETRATION
120%
MOBILE
PHONE
Source: ministry Of information 2015
TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE
100%
80%
60%
40%
20%
0%

11. SOURCE: NIELSEN & EMARKETER
MAG,
TABLOID
2%
DIGITAL
3%
NEWSPAPER
29%
SHARE OF AD SPEND (INDONESIA)
2013 2014 2015
TV
66%
MAG,
TABLOID
2%
DIGITAL
5%
NEWSPAPER
27%
TOTAL RP. 109.1 TRILION TOTAL RP. 109.1 TRILION TOTAL RP. 109.1 TRILION
TV
66%
MAG,
TABLOID
1%
DIGITAL
10%
NEWSPAPER
24%
TV
65%

12. SOURCE: MEDIA PARTNER ASIA
HTTP://WWW.MEDIABUSINESSASIA.COM/ARTICLE.PHP?ID=673
RADIO
3.8%
OOH
9.0%
OTHER
2.8%
SHARE OF AD SPEND (APAC)
DIGITAL
22.8%
TV
41.6%
PRINT
20.1%
RADIO
3.4%
OOH
8.8%
OTHER
2.4%
DIGITAL
31.0%
TV
40.7%
PRINT
13.7%
2014 2015

13. SOURCE: MEDIA PARTNER ASIA
HTTP://WWW.MEDIABUSINESSASIA.COM/ARTICLE.PHP?ID=757
NET AD SPEND CHANGES IN APAC
A MOSTLY POSITIVE PICTURE
AUSTRALIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
KOREA
MALAYSIA
PHILIPPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM
+5.2%
+5.5%
+9.4%
+8.6%
+5.2%
+4.5%
+1.3%
+2.7%
+3.5%
+2.6%
+8.9%
+10.3%
+11.1%
+12.0%
+1.3%
+1.7%
+0.5%
2014
+2.8%
+0.1%
+8.4%
+4.0%
-3.6%
-2.6%
-1.7%
+7.2%
TOTAL ASIA-PACIFIC
2015
-8.0%

14. WHILE TV STILL PLAYS AN IMPORTANT ROLE
IN GETTING MASS AWARENESS…
TV no longer commands people full attention
Mobile phone 71% Notebook 10% Tablet 7%
SOURCE: SMG CATALYST 2014

15. UNDERSTANDING CROSS-PLATFORM CONSUMER BEHAVIOUR
THE NEW MULTI-SCREEN WORLD
MAJORITY OF MEDIA CONSUMPTION
IS SCREEN-BASED
CONSUMERS MOVE BETWEEN MULTIPLE
DEVICES TO ACCOMPLISH THEIR GOALS
OF PEOPLE USE MULTIPLE
SCREENS SEQUENTIALLY
BROWSING THE
INTERNET
WITH A
SMARTPHONE
WITH A
PC/LAPTOP
SHOPPING
ONLINE
MANAGING
FINANCES
PLANNING
A TRIP
OF THE TIMES
THAT VIEWERS
WATCH TV, IT IS
WITH ANOTHER
DEVICE
OF OUR DAILY MEDIA
INTERACTIONS ARE
ON SMARTPHONES
TELEVISION NO LONGER COMMANDS
OUR FULL ATTENTION
90
%
90
%
81
%
49
%
34
%
67
%
46
%
43
%38
%
77
%
+

16. DIGITAL SCENE
THE MULTISCREEN
CONSUMER FOLLOWS
CONTENT IRRESPECTIVE OF
THE PLATFORM
DEVICES ARE CHOSEN BASED ON CONTEXT:
WHERE THE AUDIENCE IS, WHAT SHE/HE IS TRYING TO
DO AND HOW MUCH TIME SHE/HE HAS.

17. OPPORTUNITY TO OPTIMIZE CONNECTION WITH
AUDIENCE ACROSS SCREENS THROUGH OUT THE DAY...
Time used the devicesAverage time spent daily on screens
6am 6pm 6am
6am
0%
25%
50%
0%
25%
50%
0%
25%
50%
0%
25%
50%
6pm 6am 6am 6pm 6am
6am 6pm 6am
SOURCE: MILLWARD BROWN MULTISCREEN STUDY 2014 (INDONESIA)
181minutes
(Smartphones)
110minutes
(Tablet)
117minutes
(Laptop)
132minutes
(TV)

18. SOURCE: MILLWARD BROWN MULTISCREEN STUDY 2014 (INDONESIA)
S
equential
Sim
ultaneous
of use is one
device at a time
where the consumer
moves between devices where multiple devices
are use at the same time
TWO MODES OF MULTISCREEN CONSUMPTIONS…
55%
of use is
simultaneous
40% meshing
60% stacking
45%

19. THE INDUSTRY RECOGNIZES THE IMPORTANCE OF
INTEGRATED MULTISCREEN PLANNING IN
DELIVERING MESSAGE...
Digital utilization in every phase, with a packed content, combining
with a TVC to Optimize Maximum Reach – is one of the main
strategy in Channel Selection
INTEGRATED MULTI-SCREEN MEDIA PLANNING
Allowing consumer to be exposed through conventional TV
placement as well as Mobile and other digital placement

20. NOWADAYS, INTERNET PLAY A BIG ROLE IN REACHING OUR AUDIENCE
INTERNET PENETRATION

21. PENETRATION RATE: ASIA VS GLOBAL
Penetration
Asia
World
Average
Rest of the
world
Context - Population
Source: hKp://www.internetworldstats.com/stats3.htm
Date: 2015 (?)
34.7
42.3
51.8
Asia: 3.99 billion
World: 7.1 billion
Rest of the world: 3.18 billion

22. 38%
33%
19%
51%
REGIONAL INTERNET PENETRATION RATE
CENTRAL ASIA
EAST ASIA
SOUTH EAST ASIASOUTH ASIA
Internet
connection
speeds vary
significantly around
the world too, from an
average of more than 25
Mbps in South Korea, to barely
2 Mbps in India. Hong Kong,
Japan, Singapore and the USA
make up the top 5 fastest nations after
South Korea, with each registering speeds
in excess of 10 Mbps, putting them well
above the global average of 4.5 Mbps.

23. GOBAL & REGIONAL OVERVIEWS

24. URBANISATION: 54%
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INC. CHILDREN
PENETRATION: 46%
FIGURE INCLUDES ACCESS VIE
FIXED AND MOBILE
CONNECTIONS
PENETRATION: 31%
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
PENETRATION: 51%
FIGURE REPRESENTS UNIQUE
MOBILE PHONE USERS
PENETRATION: 27%
JAN
2016
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
GLOBAL DIGITAL SNAPSHOT
7.395
BILLION
TOTAL
POPULATION
3.419
BILLION
INTERNET
USERS
2.307
BILLION
ACTIVE
SOCIAL MEDIA
USERS
3.790
BILLION
UNIQUE
MOBILE USERS
1.968
BILLION
ACTIVE
MOBILE
SOCIAL USERS

25. URBANISATION: 47%
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INC. CHILDREN
PENETRATION: 40%
FIGURE INCLUDES ACCESS VIE
FIXED AND MOBILE
CONNECTIONS
PENETRATION: 29%
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
PENETRATION: 94%
FIGURE REPRESENTS UNIQUE
MOBILE PHONE USERS
PENETRATION: 26%
JAN
2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
DIGITAL IN ASIA-PACIFIC
4,116
BILLION
TOTAL
POPULATION
1,662
BILLION
INTERNET
USERS
1,211
BILLION
ACTIVE
SOCIAL MEDIA
USERS
3,860
BILLION
UNIQUE
MOBILE USERS
1,066
BILLION
ACTIVE
MOBILE
SOCIAL USERS

26. +332 MILLION
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+219 MILLION +141 MILLION +283 MILLION
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
JAN
2016
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
ANNUAL GROWTH
+10%
BILLION
GROWTH IN THE
NUMBER OF
ACTIVE INTERNET
USERS
GROWTH IN THE
NUMBER OF
ACTIVE SOCIAL
MEDIA NUMBERS
GROWTH IN THE
NUMBER OF
UNIQUE MOBILE
USERS
GROWTH IN THE
NUMBER OF
ACTIVE MOBILE
SOCIAL USERS
+10%
BILLION
+4%
BILLION
+17%
BILLION

27. SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
JAN
2016
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
ANNUAL GROWTH: ASIA-PACIFIC
+199 MILLION
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+145.8 MILLION +155.6 MILLION +187.3 MILLION
+12%
BILLION
GROWTH IN THE
NUMBER OF
ACTIVE INTERNET
USERS
GROWTH IN THE
NUMBER OF
ACTIVE SOCIAL
MEDIA NUMBERS
GROWTH IN THE
NUMBER OF
UNIQUE MOBILE
USERS
GROWTH IN THE
NUMBER OF
ACTIVE MOBILE
SOCIAL USERS
+14%
BILLION
+4%
BILLION
+21%
BILLION

28. JAN
2016SHARES OF GLOBAL USER
NORTH AMERICA
5%
9%
9%
5%
WEST EUROPE
6%
10%
9%
7%
MIDDLE EAST
3%
4%
3%
4%
EAST EUROPE
6%
8%
8%
8%
SOUTHEAST ASIA
9%
8%
10%
11%
OCEAN
1%
1%
1%
1%
EAST ASIA
22%
25%
33%
22%
CENTRAL ASIA
1%
1%
<1%
1%
SOUTH ASIA
24%
14%
8%
18%
AFRICA
16%
10%
6%
13%
SOUTH AMERICA
6%
7%
9%
7%
CENTRAL AMERICA
3%
3%
4%
3%POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.

29. JAN
2016
REGIONAL INTERNET PENETRATION FIGURES
INTERNET USE
NORTH
AMERICA
CENTRAL
AMERICA
WEST EUROPE
SOUTH ASIA
SOUTHEAST ASIA
OCEANIA
EAST ASIA
MIDDLE EAST
EAST EUROPE
CENTRAL ASIA
AFRICA
SOUTH
AMERICA
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
88
%
83
%
29
%
64
%
53
%
40
%
27
%
54
%
41
%
68
%
44
%
60
%GLOBAL
AVERAGE
46%

30. The SEA Digital Wave
“194 MILLION NEW INTERNET USERS WILL COME ONLINE BETWEEN 2010 AND 2020, IN
THE ASEAN-6 NA)ONS. 91 MILLION OF THEM WILL COME FROM INDONESIA ALONE”
– ACCENTURE
“BY 2020, THOSE UNDER 30 WILL MAKE UP 48% OF THE SOUTHEAST ASIAN POPULA)ON”
– ACCENTURE
“60% AND 55% OF THAIS AND VIETNAMESE RESPEC)VELY WOULD BE HAPPY TO DO ALL
THEIR INTERNET SURFING ON MOBILE DEVICES. THE GLOBAL AVERAGE IS 1% OR LESS”
– ACCENTURE
“70% OF INDONESIAN INTERNET USERS AGREE THAT THE INTERNET HELPS THEM CONNECT
CLOSELY WITH PEOPLE WHO ARE IMPORTANT TO THEM. THE GLOBAL AVERAGE IS 51%” –
ACCENTURE

31. INTERNET USE: REGIONAL OVERVIEW
867
54% 27%
480
349 345
315
271 259 254
128 96 27 27
29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
EAST
ASIA
SOUTH
ASIA
AFRICA
WEST
EUROPE
NORTH
AMERICA
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION BY REGION
JAN
2016

32. INTERNET USE BY COUNTRY
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
NATIONAL INTERNET PENETRATION FIGURES
JAN
2016
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
34%
28%
46%
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
CANADA

33. TIME SPENT ON THE INTERNET
SOURCE: GLOBALWEBINDEX, 04 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
JAN
2016
5.2
5.2
4.9
4.7
4.7
4.7
4.7
4.6
4.6
4.6
4.4
4.4
4.4
4.3
4.2
4.2
4.1
4.1
3.9
3.8
3.8
3.6
3.6
3.4
3.3
3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5
3.5
1.4
2.4
3.6
3.6
1.3
1.9
2.1
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
2.6
3.8
3.4
BRAZIL
PHILIPPINES
SOUTHAFRICA
3.1
ARGENTINA
THAILAND
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
US
FRANCE
SINGAPORE
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
INDIA
SAUDIARABIA
ITALY
TRUEKY
VIETNAM
CHINA
MEXICO
INDONESIA
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE

34. SHARE OF WEB TRAFFIC BY DEVICE
56%
39%
5%
0.1%
SOURCES: STATCOUNTER, Q1 2016, MAIN FIGURE SHOW THE SHARE OF TOTAL WEB PAGE REQUESTS ORIGINATING FROM EACH TYPE OF DEVICE
BASED ON DEVICE’S SHARE OF TOTAL WEB PAGES WERVED
JAN
2016
SHARE OF WEB PAGE
VIEWS: LAPTOPS &
DESKTOPS
YEAR-ON-YEAR:
-9%
YEAR-ON-YEAR:
+21%
YEAR-ON-YEAR:
+21%
YEAR-ON-YEAR:
-10%
SHARE OF WEB PAGE
VIEWS: MOBILE PHONES
SHARE OF WEB PAGE
VIEWS: TABLETS
SHARE OF WEB PAGE
VIEWS: OTHER DEVICES

35. MOBILE’S SHARE OF WEB TRAFFIC
SOURCES: STATCOUNTER, Q1 2016
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
JAN
2016
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
12%
19%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
CANADA

36. ACTIVE E-COMMERCE SHOPPERS
SOURCES: GLOBALWEBINDEX, Q4 2015. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN RE-BASED TO SHOW NATIONAL PENETRATION
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH
(SURVEY-BASED)
JAN
2016
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
23%
27%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
INDONESIA
CANADA

37. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH
(SURVEY-BASED)
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
12%
13%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
INDONESIA
CANADA

38. ACTIVE USERS BY SOCIAL PLATFORM
QQ
OZONE
WHATSAPP
FACEBOOK MESSENGER
WECHAT
PINTEREST
BBM
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
YY
VKONTAKTE
SNAPCHAT
Monthly
acave users
by plaborm, in
millions.
Instant messenger
services and chat apps
now account for 3 of the
top 5 global social
plaborms, and 8 instant
messenger brands now claim
more than 100 million monthly
acave users.
FACEBOOK 1,590
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
LINKEDIN 100
100
MESSENGER/CHAT APP/VOIP
SOCIAL NETWORK
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOURCES: LATEST COMPANY STATEMENTS AS PUBLISHED IN
PRESS RELEASES AND QUARTERLY RESULTS, CORRECT AS AT 28
JANUARY 2016
JAN
2016

39. LOOK FOR INFO/SEARCH/BROWSE 68.7%
LATEST NEWS 59.7%
DIGITAL ACTIVITIES CONDUCTED BY INTERNET USERS IN
INDONESIA, FEB 2015
NOTE: n=2,000 ages 18-65; include mobile devices
SOURCE: Asosiasi Penyelenggara Jasa Internet Indonesia (APJIN), “Indonesia Internet Profile and
Usage 2014” in collaboration with University of Indonesia Communication Studies Center
(PUSKAKOM), May 15, 2015
USE SOCIAL NETWORKS 87.4%
INSTANT MESSAGING 59.9%
EMAIL 25.4%
ONLINE GAME/VIDEO CALL 10.1%
VIDEO STREAMING/DOWNLOAD/UPLOAD 27.3%
BANK TRANSACTIONS 4.2%
PERSONAL BLOG 3.2%
ONLINE FORUM/COMMUNITIES 4.3%
VOIP 3.5%
PERSONAL WEBSITE 0.8%
FILE SHARING 1.9%
DISTANT LEARNING 0.8%
BUY AND SELL ONLINE 11.0%

40. SOCIAL, NEW MEDIA TAKES
FREER FLOW OF EXPRESSION: NO CENSORSHIP, MORE VOICES AND PLATFORMS
GOOD FOR SOCIAL, POLITICAL ACTIVISM: REMEMBER THE CASE OF PRITA MULYASARI,
CICAK VS BUAYA, SAVE KPK, AND PAPA MINTA SAHAM
FAST & FURIOUS: IT DISTRIBUTES NEWS FASTER THAN ANY OTHER MEANS,
IT’S EVEN FASTER THAN TELEVISION OR RADIO
BOOSTING BUSINESS: A STRONG SOCIAL MEDIA FOLLOWING HAS BECOME NECESSITY FOR
BOTH LOCAL AND MULTINATIONAL COMPANIES IN INDONESIA.
HOWEVER, VERY FEW WOULD GO EXTRA MILE: TO MATCH THE NEWSROOM MECHANISM:
VERIFICATION AND INVESTIGATIVE JOURNALISM

41. SOURCE: BUSINESS INSIDER (BI) INTELLIGENCE (NOV 2015)
MOBILE MESSAGING APP

42. MOBILE MESSAGING APPS: MASSIVE
source: companies, BI intelligence estimates
1,000
900
800
MILLIONSOFMONTHLYACTIVEUSERS
ESTIMATED AND REPORTED MONTHLY ACTIVE USERS FOR SELECTED TOP MESSAGING APPS
BY INTELLIGENCE
BY INTELLIGENCE
-WHATSAPP
-FACEBOOK MESSENGER
-WECHAT
-VIBER
-LINE
-SNAPCHAT
-TANGO
-KIK
-KAKAOTALK
STATE OF THE MESSAGING APP WARS
MONTHLY ACTIVE USERS FOR TOP 4 SOCIAL NETWORKS AND MESSAGING APPA
MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS
700
600
500
400
300
200
100
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
- BIG 4 MESSAGING APPS
- BIG 4 SOCIAL NETWORKS APPS
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
3,500
3,000
2,500
1,500
500
2,000
1,000
MILLIONS

43. TOP THREE SOCIAL MESSAGING APPS
84%
CHINA GERMANY JAPAN UK US
WECHAT
QQ
SINAWEIBO
WHATSAPP
WHATSAPP
FACEBOOKMESSENGER
FACEBOOKMESSENGER
FACEBOOKMESSENGER
FACEBOOKMESSENGER
SKYPE
SKYPE
SKYPE
LINE
TWITTER
TWITTER
83%
NOTE:N=2,500 ANDROID AND IPHONE USERS
SOURCE: ON DEVICE RESEARCH AS CITED IN COMPANY BLOG, MARCH 18, 2015
50%
77%
49%
30%
75%
42%
25%
63%
46%
36%
60%
29%
25%
TOP 3 SOCIAL MESSAGING APPS AMONG SMARTPHONE
USERS IN SELECT COUNTRIES
JANUARY 2015 BY INTELLIGENCE

44. MESSAGING APPS BY AGE
SOURCE: GLOBAL WEB INDEX
ACTIVE USERS OF TOP MESSAGING
APPS, BY AGE
BY INTELLIGENCE
GLOBAL EXC. CHINA, Q2 2015
VIBER
SKYPE
BBM
HANGOUTS
WHATSAPP
KAKAO
MESSENGER
LINE
WECHAT
SNAPCHAT
0% 10% 20% 30% 40% 50% 60%
55 to 64
45 to 54
35 to 44
25 to 34
16 to 24

45. MAINSTREAM MEDIA

46. MEDIA OLIGOPOLY
RCTI, GLOBAL TV, MNC TV, INDOVISION, TOP TV, OKE.
TRIJAYA FM, RDI, WOMEN RADIO, KORAN SINDO,
OKEZONE.COM, SINDONEWS.COM GENIE MOM &
KIDDIE, HIGH END
KOMPAS, TRIBUN NETWORK, KONTAN, WARTA KOTA,
HARIAN SURYA, GROUP OF MAGAZINES (80 TITLES),
KOMPAS TV, K-VISION, SONORA RADIO, MOTION
RADIO, SMART FM
SCTV, INDOSIAR, O CHANNEL, LIPUTAN6.COM,
VIDIO.COM, BUKALAPAK.COM, RUMAH.COM, I’M
SHOP, NEXMEDIA
ANTV, TV ONE, VIVA.CO.ID, GONLA.COM
JAWA POS, RADAR AND RAKYAT NETWORK, RAKYAT
MERDEKA, JTV, JAWA POST TV
REPUBLIKA, HARIAN INDONESIA, JAK TV, LOCAL TV
NETWORKS, GEN FM, PRAMBORS, DELTA FM, JAK FM,
FEMALE RADIO
TRANS TV, TRANS7, DETIK.COM, CNNINDONESIA.COM,
TRANSVISION
METRO TV, MEDIA INDONESIA
BERITASATU TV, INVESTOR DAILY, SUARA PEMBARUAN,
BERITASATU.COM, JAKARTAGLOBE.COM
TEMPO MAGAZINE, TEMPO DAILY, TEMPO.CO
NET TV, INDIKA FM, INDIKA ENTERTAINMENT
COSMOPOLITAN FM, HARD ROCK, TRAX FM, I-RADIO, AND
GROUP OF MAGAZINES (COSMO, HARPER’S BAZA, FHM,
ESQUIRE, ETC.)
MNC Group: Hary Tanoesoedibjo MAHAKA Group: Erick Thohir
CT Corp: Chairul Tanjung
Media Group: Surya Paloh
BERITA SATU Media Holdings: Peter F. Gontha
TEMPO Inti Media: Goenawan Mohamad (Komisaris Utama)
INDIKA Group: Agus Lasmono Sudwikatmono
MRA Group: Soetikno Soedarjo
KOMPAS GRAMEDIA: Jakob Oetama
EMTEK: Eddy Kusnadi Sariaatmadja
VIVA: Anindya Bakrie
JAWA POS Group: The Chung Shen

47. MAINSTREAM MEDIA TAKES
LEGITIMACY: IT’S NEWSROOM MECHANISM – WITH VERIFICATION POWER
– GIVES CREDIBILITY TO THE CONTENTS THEY PRODUCE
ENDORSEMENT: MAINSTREAM MEDIA’S ENDORSEMENT TO SOCIAL MEDIA ACTIVISM GIVES
CREDIBILITY TO THE CAUSE
CONVERGENCE: MAINSTREAM MEDIA NOT ANYMORE SPECIALIZES IN PRINT, RADIO OR TV,
THEY ALL GO DIGITAL, ENGAGE IN SOCIAL MEDIA TOO
POWER OF SHAREHOLDERS: ALL – BUT FEW – MEDIA GROUPS ARE CONTROLLED BY
BUSINESSPEOPLE WITH DIVERSIFIED BUSINESS INTERESTS OR POLITICIANS.

48. THEY ARE…
The Good The Bad The Ugly
•
•
•
•
•
•
•
•
•
SIGNIFICANT PRESS FREEDOM
BROAD SELECTION OF QUALITY MEDIA
BURGEONING ONLINE MEDIA
INDUSTRY/BUSINESS/SCENE
JOURNALISTS ARE HIGHLY-VALUED
SOURCES OF REFERENCE
JOURNALISTS ARE PAID
SUBSTANDARD SALARIES
COPY/PASTE CULTURE
LACKING IN-DEPTH KNOWLEDGE
ABOUT INDUSTRY
THE “ENVELOPE” TRADITION
(UNDERHAND PRACTICE OF
HANDING OUT GRATUITIES IN AN
ENVELOPE) AMONG JOURNALISTS
STILL PREVALENT
INTIMIDATIONS (MOSTLY NOT
INITIATED BY FIRST TIER
COMPETITORS)

49. HOW MEDIA OPERATE

50. NEWS JUDGMENT
HOW DO YOU KNOW WHEN AN EVENT IS NEWSWORTHY?
TIMELINESS
NEWS IS PERISHABLE. IT LOSES VALUE AS IT AGES.
PROXIMITY
NEWS CLOSER TO HOME HAS MORE NEWS VALUE THAN THAT FROM FAR AWAY.
PROMINENCE
IMPORTANT PEOPLE ARE MORE NEWSWORTHY THAN OTHERS.
CONSEQUENCE/SIGNIFICANCE
NEWS WHICH DIRECTLY AFFECTS READERS HAS MORE NEWS VALUE.
MAGNITUDE
A BIG EVENT HAS MORE NEWS VALUE THAN A SMALL ONE
HUMAN INTEREST
ODDITY: READERS ARE INTRIGUED BY THE UNUSUAL OR OUT-OF-THE-ORDINARY. “MAN BITES DOG”
CONFLICT: READERS WANT TO KNOW WHO WILL WIN IN ELECTIONS, WARS, ETC.
EMOTION: READERS BECOME EMOTIONALLY INVOLVED IN STORIES ABOUT DEATH OF MIRNA, LIFE OF GAFATAR AND OTHER STORIES CAN EVOKE SYMPATHY,
ANGER AND EVEN HUMOR.
INSPIRING

51. JOURNALISM ETHICS
HONESTY
“WHERE PUBLIC TRUST IS EVERYTHING”
OBJECTIVITY
“COVER BOTH, ALL SIDES OF THE STORY”
VERIFICATION
“THE FIRST TASK OF ANY REPORTER IS VERIFICATION”
RESPECT SOURCES
ON THE RECORD
BACKGROUND/NOT FOR ATTRIBUTION
DEEP BACKGROUND
OFF THE RECORD

52. TYPICAL PRODUCTION FLOW
REPORTER ON
ASSIGNMENT/HU
NT FOR NEWS
REPORTER
CONSULTS WITH
EDITORS
REPORTER
WRITES STORY
DESK EDITORS CHECK
ACCURACY, CLARITY,
CONCISENESS &
ORGANIZATION
COPY EDITORS
EXAMINE STYLE AND
GRAMMAR
LAYOUT AND
PAGINATION
FINAL DIGITAL COPY
SENT TO PRINTING
PRESS (11PM)

53. STYLE OF WRITING
OPINION
ANALYSIS
JOURNALISTIC
WRITING
FEATURE HARD NEWS

54. MEDIA WALLS
NEWS & OPINION
PULITZER: HE USED THE FRONT PAGE TO LURE HIS READERS BUT HIS
EDITORIAL PAGES TO TEACH THEM HOW TO BE AMERICAN CITIZENS.
FIREWALL BETWEEN NEWS AND OPINION
EDITORIAL & BUSINESS
FIREWALL BETWEEN EDITORIAL & BUSINESS DEPT. ANY LINKAGE BETWEEN THE TWO
ARE MORE TO TECHNICAL COORDINATION
EDITORIAL DEPARTEMENT IS INDEPENDENT FROM BUSINESS
BASED ON EDITORIAL POLICIES OF THE JAKARTA POST

55. HOW TO DEAL WITH MEDIA

56. DOS AND DON’TS
INDONESIA IS HUGELY DIVERSE COUNTRY WITH AN EQUALLY HUGE AND DIVERSE MEDIA LANDSCAPE. IN TERMS
OF BEST PRACTICES FOR ENGAGING INDONESIAN MEDIA, THERE ARE A FEW UNIVERSAL “COMMON RULES”.
KNOW THE MEDIA’S LANDSCAPE (OWNER OF THE MEDIA, POLITICAL
AFFILIATION, SPECIAL INTEREST, BIAS, REPUTATION AND REACH)
KNOW THE JOURNALISTS (POLITICAL OUTLOOK, SOCIO OR
CULTURAL BACKGROUND, PAST PUBLISHED ARTICLES, EXPERIENCE
LEVEL AND CREDIBILITY)
BE AWARE OF SENSITIVE ISSUES AND TOPICS AND HOW THIS COULD
CAUSE TENSIONS OR BACKFIRE/DRAW UNWANTED ATTENTION E.G.
GOVERNMENT VIEWS ON TOPICS OR REDLINES, OVERLY CRITICAL
POSITIONING
CONTROL BODY POSTURE TO BE FRIENDLY AND OPEN
ALWAYS BE POLITE AND RESPECTFUL TO JOURNALISTS AND OBEY
INDONESIAN CULTURAL NORMS
KEEP THINGS SHORT AND SIMPLE AND INCORPORATE PROOF POINTS
AND DATA
OVER GENERALIZATIONS THAT COULD GET QUOTED OUT OF
CONTEXT OR MISINTERPRETED – MANY JOURNALISTS ARE NOT
EXPERTS IN THEIR FIELDS – DON’T EXPECT THEM TO KNOW WHAT
YOU MEAN
USE OVERLY COMPLICATED AND CONVOLUTED WORDING
COMMENT ON SENSITIVE ISSUES OR TOPICS FOR COMMUNITIES AND
THE GOVERNMENT – UNLESS APPROACHED VERY CAREFULLY
BE RUDE TO JOURNALISTS, AGGRESSIVE OR IGNORE MEDIA
APPROACHES
TALK DOWN TO MEDIA OR ACT ARROGANTLY – INDONESIAN MEDIA
DO CARE HOW YOU ACT PERSONALLY AND WILL REFLECT THIS IN
THEIR COVERAGE
DOS DON’TS

57. KNOW THE PEOPLE
ESTABLISH A FRIENDLY AND TRUSTWORTHY RELATIONSHIP WITH THE MEDIA/JOURNALISTS IS
THROUGH PERSONAL CONTACTS
KNOW WHO TO CONTACT
RESPECT THEIR PROFESSION
UNDERSTAND HOW THEY WORK
UNDERSTAND THE PEOPLE IN THE MEDIA WORK
YOU NEED TO HAVE SOMEONE TASKED ESPECIALLY TO DEAL WITH THE MEDIA
BOTTOM LINE:

58. MAKING STATEMENT
BE FAIR AND QUOTABLE
TREAT ALL THE (MAINSTREAM) MEDIA THE SAME (AT LEAST, IN THE SURFACE, YOU HAVE TO BE FAIR)
BE CAREFUL IN MAKING STATEMENTS, ESPECIALLY DURING A PRESS CONFERENCE. ONLINE REPORTERS WOULD
REPORT INSTANTLY FROM THE SCENE
JOURNALISTS ARE ALL SKEPTICAL ANIMALS, SO, BE PREPARED.
SAYING LESS, BUT QUOTABLE, IS BETTER THAN SAYING SO MUCH BUT MAKING JOURNALISTS CONFUSED
BE PREPARED TO MAKE STATEMENTS AGAIN AND AGAIN, AS ALL JOURNALISTS WANT TO GET EXCLUSIVE STATEMENTS

59. DAMAGE CONTROL
IF YOU FIND UNFAVORABLE REPORTS, OR MISTAKES OR ERRORS, AVOID CONFRONTATIONAL
APPROACH, AND USE YOUR RIGHTS TO ANSWER AS MUCH AS YOU CAN.
IF YOU FIND MISTAKES OR ERRORS IN THE REPORT, BETTER DEMAND FOR A CORRECTION
IF YOU FIND A WRONG INTERPRETATION IN A STORY, WRITE A LETTER TO THE EDITOR
HIRE CONSULTANTS
WHEN A DAMAGE IS MADE, IT’S ALWAYS ADVISABLE TO GO TO A PR CONSULTANT
RATHER THAN TO A LAWYER
BOTTOM LINE:

60. TRUST BAROMETER 2016

61. INDONESIA TRUST FALLING
PERCENT TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2015 VS. 2016
64
70 68 65
57
71
63 58
77
84
80
72
66
80
70 66
NGO BUSINESS MEDIA GOVERNMENT
-11 -4 -10 -6
-7 +1 -5 -7
INFORMED
PUBLIC
GENERAL
POPULATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA.

62. INDONESIA 5 YEAR TREND SHOWS GOVERNMENT & NGO TRUST UP,
BUT STILL BEHIND BUSINESS & MEDIA
PERCENT TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2012 VS. 2016
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA.
66
77
73
80
51
53
64
68
40 47
53
72
36
49 49
65
77
73
78
69
80
68
53
49
78 74
82 84
63
69 68 70
57
80
71
70
63
66
58
NGO’s
Government
Media
Business
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

63. INDONESIANS PLACE EVEN MORE TRUST IN BUSINESS TO KEEP PACE
Trust
Trusted to
keep pace
PERCENT TRUST, AND PERCENT WHO TRUST EACH INSTITUTION TO KEEP UP WITH THE CHANGING TIMES, 2016
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) Q441-444 BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE
HOW MUCH YOU TRUST THAT INSTITUTION TO KEEP UP WITH THE CHANGING TIMES USING A 9-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL TO KEEP UP WITH CHANGE” AND NINE MEANS
THAT YOU “TRUST THEM A GREAT DEAL TO KEEP UP WITH CHANGE”. (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA..
66
80
70
66
62
76
70
63
57
71
63
58
61
72
67
60
BUSINESS IN THE LEAD
INFORMED
PUBLIC
GENERAL
POPULATION
NGO’s GovernmentMediaBusiness

64. GLOBAL AVERAGE - INFLUENCE OF PEER-DRIVEN MEDIA
PERCENT WHO USE EACH MEDIA SOURCE SEVERAL TIMES A WEEK OR MORE
SOURCE: 2016 EDELMAN TRUST BAROMETER - HOW OFTEN DO YOU READ, VIEW, CLICK ON OR ENGAGE WITH THE FOLLOWING TYPES OF CONTENT, MEDIA OR INFORMATION SOURCES? ONLINE SEARCH ENGINES, SUCH AS
GOOGLE… (Q285), TELEVISION NEWS AND INFORMATION (Q287), SOCIAL NETWORKING SITES, SUCH AS FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER, ETC.(NET OF Q278 SOCIAL NETWORKING, Q279 BLOGS, Q289
ONLINE MESSAGE BOARDS, FORUMS OR NEWSGROUPS), ARTICLES IN PRINTED NEWSPAPERS (Q284), ARTICLES IN PRINTED MAGAZINES(Q283), BLOGS (Q279) (SEVERAL TIMES A WEEK+) GENERAL POPULATION,
28-COUNTRY GLOBAL TOTAL, QUESTION ASKED OF HALF THE SAMPLE.
GENERAL
POPULATION
71
69
67
45
32
28
Search
TV
Social
Newspapers
Magazines
Blogs
2 OF TOP 3
MOST-USED SOURCES
OF NEWS AND
INFORMATION ARE
PEER-INFLUENCED
MEDIA

65. GLOBAL - TRANSFORMED MEDIA LANDSCAPE
MILLENIALS
PERCENT TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q178-182. WHEN LOOKING FOR GENERAL NEWS AND INFORMATION, HOW MUCH WOULD YOU TRUST EACH TYPE OF SOURCE FOR GENERAL NEWS AND INFORMATION?
PLEASE USE A NINE-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST IT AT ALL” AND NINE MEANS THAT YOU “TRUST IT A GREAT DEAL.” (TOP 4 BOX, TRUST) GENERAL POPULATION AND MILLENNIALS,
25-COUNTRY GLOBAL TOTAL.
*FROM 2012-2015, “ONLINE SEARCH ENGINES” WERE INCLUDED AS A MEDIA TYPE. IN 2016, THIS WAS CHANGED TO “SEARCH ENGINES.”
**FROM 2012-2015, “HYBRID MEDIA” WAS INCLUDED AS A MEDIA TYPE. IN 2016, THIS WAS CHANGED TO “ONLINE-ONLY MEDIA.”
EVEN MORE TRUSTING
OF DIGITAL MEDIA THAN
GENERAL POPULATION
GENERAL
POPULATION
58
53
44
63
46
2012 2013 2014 2015 2016
Industry 2012 2013 2014 2015 2016
Search engines* 61 58 61 62 63
Traditional media 62 59 61 57 58
Online-only media** 46 44 47 45 53
Owned media 41 40 43 43 46
Social media 44 41 44 45 44
Millennials Gap
66 3
58 0
58 5
51 5
51 7

66. INDONESIA - INFLUENCE OF PEER-DRIVEN MEDIA
PERCENT WHO USE EACH MEDIA SOURCE SEVERAL TIMES A WEEK OR MORE
2 OF TOP 3 MOST-USED
SOURCES OF NEWS
AND INFORMATION
ARE PEER-INFLUENCED
MEDIA
SOURCE: 2016 EDELMAN TRUST BAROMETER - HOW OFTEN DO YOU READ, VIEW, CLICK ON OR ENGAGE WITH THE FOLLOWING TYPES OF CONTENT, MEDIA OR INFORMATION SOURCES? ONLINE SEARCH ENGINES, SUCH AS
GOOGLE… (Q285), TELEVISION NEWS AND INFORMATION (Q287), SOCIAL NETWORKING SITES, SUCH AS FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER, ETC.(NET OF Q278 SOCIAL NETWORKING, Q279 BLOGS, Q289
ONLINE MESSAGE BOARDS, FORUMS OR NEWSGROUPS), ARTICLES IN PRINTED NEWSPAPERS (Q284), ARTICLES IN PRINTED MAGAZINES(Q283), BLOGS (Q279) (SEVERAL TIMES A WEEK+) GENERAL POPULATION, INDONESIA,
QUESTION ASKED OF HALF THE SAMPLE.
GENERAL
POPULATION
85
79
72
53
53
49
Social
Search
TV
Newspapers
Blogs
Magazines

67. INDONESIA - TRANSFORMED MEDIA LANDSCAPE
PERCENT TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q178-182. WHEN LOOKING FOR GENERAL NEWS AND INFORMATION, HOW MUCH WOULD YOU TRUST EACH TYPE OF SOURCE FOR GENERAL NEWS AND INFORMATION?
PLEASE USE A NINE-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST IT AT ALL” AND NINE MEANS THAT YOU “TRUST IT A GREAT DEAL.” (TOP 4 BOX, TRUST) GENERAL POPULATION AND MILLENNIALS, INDONESIA,
QUESTION ASKED OF HALF THE SAMPLE.
*FROM 2012-2015, WE INCLUDED ONLINE SEARCH ENGINES AS A MEDIA TYPE. IN 2016, WE CHANGED TO SEARCH ENGINES.
**FROM 2012-2015, WE INCLUDED HYBRID AS A MEDIA TYPE. IN 2016, WE CHANGED THIS OVER TO ONLINE-ONLY.
GENERAL
POPULATION
78
76
80 80
7575 75
77
72
70
69 71
72
69 69
62
67
69
67
65
69
68
69
71
63
2012 2013 2014 2015 2016
Industry Millenials Gap
Search Engines* 75% 0
Traditional Media 71% 1
Online-only Media** 69% 0
Owned media 68% 3
Social media 64% 1